Posted on: May 4th, 2012
MEET THE MAN BEHIND THE MARKETING (AND OCCASSIONALY THE GORILLA SUIT)
Join the AMA this month for a presentation by Brett McGinness who has served as the Director of Marketing for the Reno Aces since 2007.
Brett graduated in 2000 from the advertising sequence of the University of Nevada’s Reynolds School of Journalism. He spent seven years working for the San Francisco Giants in consumer marketing research, sponsorship, and promotions. He initiated plans to celebrate the Giants’ 10,000th franchise victory, and to create Major League Baseball’s first alternate-language game jerseys. He also developed single-game attendance prediction metrics and created the team’s first partial-season ticket packages. As an intern in 2001, he served coffee to Willie Mays, and has the partially-chewed swizzle stick to prove it.
He has overseen marketing efforts for the Aces since before a shovel even hit the dirt at Second and Evans. Since then, he has overseen the “name the team” process, the team’s marketing database, advertising design and layout, and the team website. And occasionally, he uses his college degree to dress up like a gorilla to entertain fans.
Brett created the team’s award-winning social media program, and has just launched a new social media-based fan rewards program. Learn how through an integrated marketing program which includes social media experiences, any business can better engage their followers and turn fans into customers.
Tuesday, May 15th
Atlantis Hotel Casino
Networking: 11:30 AM – Noon
Lunch: Noon – 1:00 PM
RSVP by 12pm, Monday, May 14th

Luncheon Pricing
$25 AMA, AAF Reno, PRSA Members with RSVP
$30 Non-Members with RSVP
$35 Without RSVP (Seating is on a space-available, first-come, first-serve basis)
$10 Students with RSVP
* The AMA is charged for each RSVP no show. If you cannot make it, please provide us with at least 24 hour notice or we will have to bill for being an absent RSVP’er.
Posted in Events, Marketing | No Comments »
Posted on: April 23rd, 2012
The American Marketing Association is a non-profit organization with over 38,000 members internationally and is the source that marketers turn to every day, online, in print, and in person. For over six decades the AMA has been the leading source for information, knowledge sharing, and development in the marketing profession.
By becoming a member you will have access to in person networking opportunities, white papers, research papers, webcasts, podcasts, and virtual events.
Save $50 off membership before April 29th! Use Promo Code “AMA75″ & visit the registration website.
Posted in Advertising, AMA Chapter News | No Comments »
Posted on: April 5th, 2012
How powerful are your networking skills?
In the era of super-communications, “making it” means making connections and putting those connections to work. Networking is much more than meeting someone and getting a business card. Networking is a vitally important skill that most people don’t take seriously enough. (In fact, most people are bad at it.) During this presentation you will learn several indispensable tools for success:
- How to develop and expand your business base of referrals
- The unwritten rules and etiquette of networking
- How to communicate effectively to make the best connections for business and personal success
- How to enjoy the process!
SPEAKER: Cheri S. Hill “Wealth Protection Diva” & CEO of Sage International, Inc., will guide us through the process of “power networking.” She has been a leading provider of financial education, business development and wealth protection strategies for two decades. She is a national speaker, best-selling author and co-host of “Having It All” with Jen & Cheri on 99.1FM Talk Radio.
Cheri is President of Entrepreneurship Nevada; Serves on the Board of Directors for The Chamber; founding member/advisory board for eWomenNetwork Reno/Tahoe Chapter; and Certified NxLeveL Instructor for the Nevada Small Business Development Center.
Tuesday, April 17th
Atlantis Hotel Casino
Networking: 11:30 AM – Noon
Lunch: Noon – 1:00 PM
RSVP by 12pm, Friday, April 13th

Luncheon Pricing
$25 AMA, AAF Reno, PRSA Members with RSVP
$30 Non-Members with RSVP
$35 Without RSVP (Seating is on a space-available, first-come, first-serve basis)
$10 Students with RSVP
* The AMA is charged for each RSVP no show. If you cannot make it, please provide us with at least 24 hour notice or we will have to bill for being an absent RSVP’er.
Posted in Marketing | 3 Comments »