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Marketing Meets Anthropology

CNN.com includes a story posted Oct 22 entitled “Extreme marketing – this car made just for you.” The story details automakers’ efforts to define and fill narrowly-defined niche markets, and includes the factoid that automakers employ research companies — whose ranks include anthropologists — to ride around in test vehicles with potential buyers to observe their lifestyles. Worth checking out for a different view of marketing research and product development.

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