Stay up-to-date with the latest news and events from the Reno-Tahoe AMA.
The University of Nevada Reno’s Collegiate AMA Chapter is raising funds by recycling cell phones. Please bring your unused cell phone to the AMA’s Jan 17 lunch, or drop them off at Noble Studios at 206 S. Carson St., Suite 200 in Carson City.
Mass Media: Spending Your Ad Dollars
Wednesday, January 17 > 11:30 am - 1:00 pm
Harrah’s Downtown Reno
Click Here to RSVP Now
Unless you’re blessed with an unlimited advertising budget for 2007, you’ll need to decide where to spend a finite number of advertising dollars.
Join Beryl Love, the Reno Gazette-Journal’s new Executive Editor, and Dan Watkins, News Channel 8’s Local Sales Manager/Internet Sales Director as they discuss the options for allocating your advertising budget. They’ll address critical issues, including:
· How has Mass Media been effected by the fragmentation by other media platforms (i.e., online, digital marketing, etc.)?
· Where does the Mass Media NOW fit in a company’s marketing plan?
· Measuring aggregate reach of a family of products across different audiences
· How print and electronic media:
o Develop content and platforms to grow specific audiences needed by advertisers.
o Offer advertisers a variety of ways to reach the audiences that are right for them.
Who Should Attend - If you’re responsible for an advertising budget or are considering advertising in 2007, plan to attend this important event.
Our Speakers
A 27 year resident of Nevada, Dan Watkins came to Northern Nevada as District Director for the Muscular Dystrophy Association. Dan joined KOLO in January 1992 as Account Executive and was promoted to Local Sales Manager in October 2001. He oversees all local and regional advertising for KOLO and KOLOTV.COM, and has over 35 years experience in Sales or Marketing.
Beryl Love was named Executive Editor of the Reno Gazette-Journal in October. Beryl, 40, comes to the RGJ from another Gannett Co. newspaper, the Cincinnati Enquirer, where he was Editor and General Manager of the company’s Custom Publishing Group and previously was News Editor. He is credited with conceiving and launching the young reader publication CiN Weekly and its Web site.
Join us on Thursday, January 25, 2007 for the New Year’s first AMA in the AM. Yesterday’s “Web Design” has evolved into a today’s more sophisticated “Web Architecture.” Join us and learn about “Web Architecture and the Online Frontier.” If you’re responsible for a website, you’ll get a better understanding of the issues and techniques you’ll need to capture your audience and compete in the fast paced virtual world of the Internet. Find out what your site might be capable of doing for your business, and how it can be improved to better serve your clientele. 
You’ll learn:
Jarrod Lopiccolo is the Business Director for Noble Studios Marketing and Web Development. Noble Studios provides branding and web-based business solutions for clients ranging from government agencies to international corporations. His experience lies in strategic company branding and creative development with an emphasis in web technology. He is a preferred consultant to many businesses in the region, and his creative diversity has made him an influential player in his profession.
If you have a website or are planning to launch one; if you maintain or are responsible for a website, this seminar is for you! Marketers, Webmasters, Business Development Managers and anyone interested in the “Online Frontier” should plan to attend.
DATE: Thursday, January 25, 2007
TIME:
Registration and Networking: 8:00 AM - 8:30 AM
Presentation: 8:30 AM - 10:00 AM
PLACE: Harrah’s Reno Convention Center
COST:
$25 AMA Members and Students
$35 Non-Members
The Reno-Tahoe Chapter of the American Marketing Association (Reno-Tahoe AMA) is pleased to announce it set a new membership record during the international American Marketing Association Fall Membership Drive.
The Reno-Tahoe AMA added 28 new members, bringing its total membership to 152. “I am proud of, and I appreciate, all the hard work of the Reno-Tahoe AMA’s board and committee members who accomplished this,“ said President Dave Archer. “Special recognition belongs to Bruce Knowlton, the AMA’s Vice President of Membership, for his ongoing effort to attract new members.” During the Fall Membership Drive, the Reno-Tahoe chapter showed the second fastest growth of any AMA chapter in the world.
Bruce Knowlton added, “This is the fifth consecutive international membership drive in which the Reno-Tahoe Chapter has placed first or second. Our continued growth reflects the Reno-Tahoe Chapter’s focus on providing programs and events that are relevant both to marketers and to business professionals whose responsibilities include marketing.”
tags: reno, tahoe, ama, marketing, dave archer, bruce knowlton
Ryan Jerz is one of Reno’s hottest bloggers and headline makers. His blog says, “Reno’s Media Future is Here. The Reno Gazette-Journal says, “He’s funny, cutting edge and has a lot to say about Reno. To some, Jerz comes off as an arrogant, irreverent and outspoken blogger. If there’s any indication of his personality, it would be the tag line at the end of his email. It reads: “Visit me or regret it the rest of your life.” 
Read SEVIL OMER’s complete article in the Reno Gazette-Journal here.
Dave Archer, President of the Reno-Tahoe Chapter, and Marie Gibson, a long time AMA member, recently became engaged. In a slightly unusual twist, they became engaged while riding an elephant through the jungles outside of Chiang Mai, Thailand. The wedding is set for the summer of 2007. 
