Wednesday, February 21 > 11:30 am - 1:00 pm
Harrah’s Downtown Reno
Click Here to RSVP Now

No, we’re not talking about the teams. We’re talking ads.

Along with speculation about “The Game”, there’s growing hype about the Super Bowl ads.

• Will they be better than last year?
• What will a 30 second spot cost?
• Will the amateur-created ads be any good, or better than the pros?
• Did the “Will you marry me?” guy get his sponsor?

But, what about the ROI?

And while the creative is fun, in our marketer hearts we’re wondering about the ROI. Yes, that uncomfortable place where our feet are held to the fire and it’s all about results. There are lessons for us all in the Super Bowl ads, as we allocate our marketing budgets and consider the answers to these questions.

• Which ad is most effective?
• Which is the best marketing tool?
• And which, if any, should really be spending that kind of dough on placement in the Super Bowl?

Join us as we watch the Super Bowl ads, and hear our panel of creative AND strategy experts dissect them.

Moderator, Stephanie Kruse is President and Principle of KPS|3. Joining Stephanie is a panel of marketing pros, including Cynthia Moore, Marketing Director, at Meadowood Mall, Debbie Jost, President/Founder of Media Access Group, and Tim O’Brien, Creative Director at R&R Partners, who ask the hard questions when they plan a campaign. A marketing strategist/account planner, a media buyer and a creative director will battle on our  podium. (Photos, top to bottom, Stephanie Kruse, Cynthia Moore, Debbie Jost and Tim O’Brien)

Come see the fun and watch the fur fly in the 
Great Super Bowl Debate.

Your opinion counts when you cast your vote for The People’s Choice Super Bowl Ad Awards:

• The most bodacious ad most likely to be remembered
• The ad that hit the mark, got results and made the marketers smile
• The best “OK, I just like this one” ad  

Who, What and Where:DATE:  Wednesday, February 2 7, 2007
TIME:  Registration and Networking: 11:30 AM - Noon
Presentation and Lunch: Noon - 1:00 PM
PLACE:  Harrah’s Reno Convention Center
COST: 
$19 - AMA Members and Students paid in advance
$29 - Non-Members paid in advance
$20 - AMA Members paid at the door
$30 - Non-members paid at the door
$40 - At the door without RSVP - Seating is on a space-available, first-come, first-served   basis, with seating at noon

  Wednesday, February 2 7, 2007   Registration and Networking: 11:30 AM - NoonPresentation and Lunch: Noon - 1:00 PM   $19 - AMA Members and Students paid in advance $29 - Non-Members paid in advance $20 - AMA Members paid at the door $30 - Non-members paid at the door $40 - At the door without RSVP - Seating is on a space-available, first-come, first-served   basis, with seating at noonRSVP online by noon on Monday, February 19.

RSVPs held until 10 minutes before event begins.  Please note that you must cancel your reservation at least 48 hours before the event or be billed for the event. 

The Associated Press looks at social networking’s convergence with mobile devices:

Gina Reno’s friends don’t expect much eye contact from her when they get together. More often then not, she’ll be staring at her cell phone, tapping away feverishly with calloused hands, communicating with people she’s never once met in person.

“My friends would get so mad at me because I’m constantly with my phone in my hand,” the lifelong Chicagoan said of her tendency to log in to a service called Hookt on her Boost Mobile handset whenever she’s got a free moment. Fortunately, Reno added, her pals “have gotten used to it. They say, `Ah, let her alone. Just leave her alone in a corner with a phone.’”

Now, if only her employer was so understanding: “I get in trouble at work all the time. My boss has to yell at me to put it away,” said Reno, 36, a sales representative for a magazine subscription marketing company.

Read entire story here.