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Archive for February, 2007

Behind the Mardi Gras Mask: A post-hurricane marketing plan

Monday, February 26th, 2007

Friday, March 23 > 11:30 am – 1:00 pm
Harrah’s Downtown Reno
Click Here to RSVP Now

UNR’s AMA Chapter Students’ plan, “Renew New Orleans Destination Marketing Campaign” has been chosen as one of 8 finalists in the national AMA Collegiate Case Competition!

The eight winning teams will present their marketing plan at the AMA Collegiate Case Competition in New Orleans in late March, and our UNR group is proudly presenting an advance look at their presentation. The UNR plan is aimed at revitalizing the tourism industry for the city of New Orleans, post Katrina.

How they were judged: The students’ presentation was judged on the following criteria: situational analysis, target Marketing, objectives, and positioning strategies, creative media, public relations, direct and interactive and sales promotions.

These future marketers will join us soon – they’ll become our colleagues and our competition! Come hear what they’re thinking, doing and achieving – and support this group of dedicated students! And they welcome our feedback and mentoring prior to their final competition.

Join us and hear the UNR student marketers’ New Orleans Renewal Plan

DATE: Friday, March 23, 2007
TIME: Registration and Networking: 11:30 AM – Noon
Presentation and Lunch: Noon – 1:00 PM
PLACE: Harrah’s Reno Convention Center
COST:
$19 – AMA Members and Students paid in advance
$29 – Non-Members paid in advance
$20 – AMA Members paid at the door
$30 – Non-members paid at the door
$40 – At the door without RSVP – Seating is on a space-available, first-come, first-served basis, with seating at noon

RSVP online by noon on Wednesday, March 21.

RSVPs held until 10 minutes before event begins. Please note that you must cancel your reservation at least 48 hours before the event or be billed for the event.

Marketers, Start Your Engines!

Tuesday, February 20th, 2007

You planned, you tuned, you polished – you built your marketing baby from the asphalt up. Now’s your chance to show off that hot marketing machine. Enter it into the 2007 ACE Awards: Race For The Ace!

We’ve made this year’s entry process quicker and easier for you … after all, it is a RACE to the finish!

Click here for 2007 ACE Entry Form and Rules

If you have any questions regarding this new process, please contact Jessica Hensler at jhensler@hmcarchitects.com or 775-322-9475 x14.

Completed entries, supporting materials and entry fees are due no later than 5:00 pm on Friday, April 13 to Samantha Fleischer at the Pioneer Center, 100 S. Virginia Street. To make arrangements to deliver your entries prior to April 13th, please contact Samantha at 775-686-6142.

We’ll announce the winners at the 2007 ACE Awards Celebration on Friday, May 18th.

Good luck!

Wireless Street Fight

Tuesday, February 20th, 2007

Time Magazine reports on the latest trends in social networking technology:

Your cell phone spying on you, but don’t be afraid. Thanks to better mapping technology and hyperlocal services tailored to the small screen, the latest wireless gadgets can automatically pinpoint your location and then direct you to everything from the nearest Chinese restaurant to where your friends are hanging out. And while it may seem creepy to have your phone keeping tabs on you even when you’re sleeping, this isn’t some Homeland Security nightmare. It’s just an easier way to find people and places nearby.

Mobile social networking is hot. The new Drift phone from Helio comes with a feature called Buddy Beacon that lets you see your location on a map that pops up onscreen, thanks to the global positioning system (GPS) chip built into the phone. You can also see where any of your friends are–assuming that they authorize it and own the same $225 phone. Targeted at teens and twentysomethings, the idea is that if you always knew your friends’ whereabouts, it would be that much easier to meet up with them. “We create a natural extension of what people already want to do, which is, they want to be with their friends,” says Sky Dayton, a co-founder of the Internet service provider Earthlink. Dayton launched Helio last summer with $440 million in funding from Earthlink and South Korea’s SK Telecom.

Read the entire story here.

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