Friday, March 23 > 11:30 am - 1:00 pm
Harrah’s Downtown Reno
Click Here to RSVP Now

UNR’s AMA Chapter Students’ plan, “Renew New Orleans Destination Marketing Campaign” has been chosen as one of 8 finalists in the national AMA Collegiate Case Competition!

The eight winning teams will present their marketing plan at the AMA Collegiate Case Competition in New Orleans in late March, and our UNR group is proudly presenting an advance look at their presentation. The UNR plan is aimed at revitalizing the tourism industry for the city of New Orleans, post Katrina.

How they were judged: The students’ presentation was judged on the following criteria: situational analysis, target Marketing, objectives, and positioning strategies, creative media, public relations, direct and interactive and sales promotions.

These future marketers will join us soon - they’ll become our colleagues and our competition! Come hear what they’re thinking, doing and achieving - and support this group of dedicated students! And they welcome our feedback and mentoring prior to their final competition.

Join us and hear the UNR student marketers’ New Orleans Renewal Plan

DATE: Friday, March 23, 2007
TIME: Registration and Networking: 11:30 AM - Noon
Presentation and Lunch: Noon - 1:00 PM
PLACE: Harrah’s Reno Convention Center
COST:
$19 - AMA Members and Students paid in advance
$29 - Non-Members paid in advance
$20 - AMA Members paid at the door
$30 - Non-members paid at the door
$40 - At the door without RSVP - Seating is on a space-available, first-come, first-served basis, with seating at noon

RSVP online by noon on Wednesday, March 21.

RSVPs held until 10 minutes before event begins. Please note that you must cancel your reservation at least 48 hours before the event or be billed for the event.

You planned, you tuned, you polished - you built your marketing baby from the asphalt up. Now’s your chance to show off that hot marketing machine. Enter it into the 2007 ACE Awards: Race For The Ace!

We’ve made this year’s entry process quicker and easier for you … after all, it is a RACE to the finish!

Click here for 2007 ACE Entry Form and Rules

If you have any questions regarding this new process, please contact Jessica Hensler at jhensler@hmcarchitects.com or 775-322-9475 x14.

Completed entries, supporting materials and entry fees are due no later than 5:00 pm on Friday, April 13 to Samantha Fleischer at the Pioneer Center, 100 S. Virginia Street. To make arrangements to deliver your entries prior to April 13th, please contact Samantha at 775-686-6142.

We’ll announce the winners at the 2007 ACE Awards Celebration on Friday, May 18th.

Good luck!

Time Magazine reports on the latest trends in social networking technology:

Your cell phone spying on you, but don’t be afraid. Thanks to better mapping technology and hyperlocal services tailored to the small screen, the latest wireless gadgets can automatically pinpoint your location and then direct you to everything from the nearest Chinese restaurant to where your friends are hanging out. And while it may seem creepy to have your phone keeping tabs on you even when you’re sleeping, this isn’t some Homeland Security nightmare. It’s just an easier way to find people and places nearby.

Mobile social networking is hot. The new Drift phone from Helio comes with a feature called Buddy Beacon that lets you see your location on a map that pops up onscreen, thanks to the global positioning system (GPS) chip built into the phone. You can also see where any of your friends are–assuming that they authorize it and own the same $225 phone. Targeted at teens and twentysomethings, the idea is that if you always knew your friends’ whereabouts, it would be that much easier to meet up with them. “We create a natural extension of what people already want to do, which is, they want to be with their friends,” says Sky Dayton, a co-founder of the Internet service provider Earthlink. Dayton launched Helio last summer with $440 million in funding from Earthlink and South Korea’s SK Telecom.

Read the entire story here.

A group of University of Nevada, Reno students is one of eight finalists who will compete in the American Marketing Association’s (AMA) 29^th Annual International Collegiate Conference March 29 in New Orleans, Louisiana. Over 47 universities, in the U.S. and Canada, entered this competition, and each developed an Integrated Marketing Plan designed to revitalize the tourism industry for the city of New Orleans, post Hurricane Katrina. The winning teams will present their plan during the conference and one overall winner will be selected.

Read and View KOLO-TV’s coverage

UNR’s AMA student chapter is in need of the community’s support. The team of dedicated students, who made this win possible, needs to travel to New Orleans to present their case, at the convention, March 29-31. We are seeking donations to help defray the cost of travel for eight students. We would greatly appreciate donations for the American Marketing Association, which can be deposited at any Wells Fargo Bank: Account number 7962435355.

The student chapter will present their case at the AMA’s luncheon on Friday, March 23, 2007, at Harrah’s convention center 11:30-1:00.

What does it mean to PR professionals’ strategies and tactics when e-zines, blogs, and podcasts are the new media? Does citizen journalism take away credible editorial filters? How do PR pros work best with new media to generate public awareness?

This month’s PRSA luncheon features Eric Schwartzman, managing director of Schwartzman & Associates (www.schwartzmanpr.com), a leading-edge boutique PR firm based in Los Angeles.  He presents the highlights of his exclusive UCLA February class entitled ‘Intro to New Media PR.’ In this PR training course, Eric teaches his attendees about:

• the latest trends in social media and citizen journalism
• yielding control of the message to the market
• monitoring and participating in digital conversations
• drafting and measuring search engine optimized press releases
• growing communities and reaching niche audiences through audio and video podcasts
• using RSS to stay top of mind with key audiences
• autonomously integrating websites into PR campaigns without relying on webmasters

While one hour does not give Eric the time to address what he covers in five sessions at UCLA, he will give us the highlights and answer your questions about how organizations are integrating blogs, podcasts, RSS and the web into marketing and PR campaigns.