The 2007 ACE Awards Gala will be here soon, and the Reno-Tahoe American Marketing Association is seeking nominations for Marketer of the Year and the Lifetime Achievement Award.

To nominate someone, please email the following information to Jessica Hensler at jessica.hensler@hmcarchitects.com

Marketer of the Year
1.  Name
2.  Title
3.  Organization
4.  Three significant contributions to the advancement of the marketing profession

Lifetime Achievement Award
1.  Name
2.  Title
3.  Organization
4.  A brief description of this person’s body of work and why they deserve this award

Nominations are due on Friday, May 4.

For more information on the 2007 ACE Awards, please visit
http://blog.renotahoeama.com/marketers-start-your-engines

Sean Adams Returns
Tonight at 7:00pm • Nevada Museum of Art

AIGA Reno Tahoe is proud to present globally renowned graphic designer, nominee for AIGA National President and former AIGA LA President, Sean Adams as speaker for our April event. Please join us for an evening of insight and inspiration from one of the brightest stars to come out of our northern Nevada sky (yep, he’s a native).

Event Schedule

7-7:30 - Drinks and light hors d’oeuvres
7:30-8:30 - Sean Adams presentation

AIGA members - Free
Non-members - $35 in advance, $40 at the door
Students - $20/25, EDAWN members - $20/25

Western Nevada Community College has been recognized in a national competition for its marketing efforts. The college was honored with a silver Paragon award from the National Council for Marketing & Public Relations at the 2007 National Conference in San Diego.

The WNCC Information & Marketing Services Department accepted the award for its Media Success Story, which included hundreds of newspaper articles, photos, and web stories on the Scenic West Athletic Conference champion Wildcats baseball team’s inaugural season. Western competed against more than 600 colleges from the United States, Canada and the Bahamas.

Technorati tags: Western Nevada Community College, National Council for Marketing & Public Relations, WNCC Information & Marketing Services Department, Media Success Story, Scenic West Athletic Conference, Wildcats, Carson City, Nevada

Somer Athari, from left, Emily Lowe, and Season Lopiccolo, all with Noble Studios in Carson City, hold a conference call April 3 with the Nevada’s Center for Entrepreneurship and Technology

Season Lopiccolo’s actual title is operations director at Noble Studios Marketing and Web Development, but the staff has dubbed her “loose ends director.”

She brings together many different aspects of the business, working with clients and with employees. She’s full of passion for the business, and that’s something she encourages in her employees and in anyone thinking of running any business.

To help build passion in new business, Lopiccolo and her staff have been working closely with Nevada’s Center for Entrepreneurship and Technology in the promotion of a project that encourages college students to build viable business plans. The 2007 Nevada Donald W. Reynolds Governor’s Cup program, in its third year, winds up with an awards ceremony on Thursday in Reno.

Question: Why are you in marketing and public relations?

Lopiccolo: It started with the writing. I really enjoy it, back in college and even before that, for as long as I can remember. I’ve always been the one who likes to write short stories with a point. And marketing and PR sort of have that same feel. They grab from your creativity, and they allow you to talk more on the passionate side of things. I’m a very passionate person. I love the fact that I get to use that on a daily basis.

Read entire story here

Technorati tags: Season Lopiccolo, Noble Studios, Nevada’s Center for Entrepreneurship and Technology, 2007 Donald W. Reynolds Governor’s Cup Competition, Reno, Nevada, marketing, public relations, Emily Lowe

Saturday May 12, 2007

Reno-SCORE is conducting a one day seminar in Reno on Marketing. People considering going into business or those who just are starting out and need a review will benefit greatly from this program. Topics to be covered:

· Introduction to the Four P’s
Richard Hughs, SCORE Counselor
· Product-What are you Really Selling
Chris Riche, The Critical Few
· Price-Establish a Pricing Strategy
Gary Smith, SCORE Counselor
· Placement-How to Deliver Your Message
Howard Olsen, M3 Planning
· Promotion-Determine the Marketing Plan
Elizabeth Schuler, Out of Site Marketing
· Evaluating Your Advertising and Marketing
Chris Riche, The Critical Few

When: Saturday, May 12, 2007, 9:00am to 3:10 pm, 8:30 am registration
Where: Room 101, Ansari Business Building, University of Nevada, Reno
Cost: $50.00 per person including handouts, continental breakfast and lunch
How: Call SCORE for information and registration forms at (775) 784-4436 or visit the SCORE Website at www.score-reno.org

Wed, April 18, 2007 - 11:30 AM - 1:00 PM
Harrah’s Reno Convention Center
RSVP online

Much has been said – pro and con - about plans to revitalize downtown Reno.

But what about the marketing aspect?

What’s the vision for downtown re-development? How does the city market the vision to investors and to the community for support? And how do investors then market to their customers. It’s a full circle marketing effort aimed at both B2B and B2C targets.

Join us and hear the vision and the marketing strategy. (And find out why a Portland based developer would buy the old Porsche building, a former drinking water treatment plant next to Idlewild Park and build Arterra in downtown Reno.)

Speakers:

Charles McNeely, Reno City Manager - Charles McNeely has 26 years of executive level management experience and has served as Reno City Manager since 1996. He leads a staff of 1,700 City employees in implementing an annual budget of $319 million. McNeely has a number of significant projects under his belt including the $265 million ReTRAC project, River Walk and the downtown events center.

Chris Nelson, Principal and Co-Founder, Capstone Partners -
Prior to co-founding Capstone Partners, Chris was a Principal of Trammell Crow Company’s Reno, Nevada office where he started his career and lived for 10 years. Chris has personally sourced and directed the development, investment and management of over 5.5 million square feet of commercial and multi-family residential property in the Pacific Northwest and Nevada

DATE: Wednesday, April 18, 2007
TIME: Registration and Networking: 11:30 AM - Noon
Presentation and Lunch: Noon - 1:00 PM
PLACE: Harrah’s Reno Convention Center
COST:
$19 - AMA Members and Students paid in advance
$29 - Non-Members paid in advance
$20 - AMA Members paid at the door
$30 - Non-members paid at the door
$40 - At the door without RSVP - Seating is on a space-available, first-come, first-served basis, with seating at noon

RSVP online by noon on Monday, April 16, March 21.

The 2007 ACE Awards Gala will be here soon, and the Reno-Tahoe American Marketing Association is seeking nominations for Marketer of the Year and the Lifetime Achievement Award.

To nominate someone, please email the following information to Jessica Hensler at jessica.hensler@hmcarchitects.com

Marketer of the Year
1.  Name
2.  Title
3.  Organization
4.  Three significant contributions to the advancement of the marketing profession

Lifetime Achievement Award
1.  Name
2.  Title
3.  Organization
4.  A brief description of this person’s body of work and why they deserve this award

Nominations are due on May 2.

For more information on the 2007 ACE Awards, please visit http://blog.renotahoeama.com/marketers-start-your-engines

The Reno Gazette-Journal reports on a URN student marketing team:

For four University of Nevada, Reno students, “Wise Fries” was a smart campaign that they thought would appeal both to judges and the people of China.

A team of four students in the College of Agriculture, Biotechnology and Natural Resources created a marketing plan for a fictitious potato snack product to be exported to China.

During the recent Western Collegiate Food Marketing Competition in Anaheim, Calif., the University of Nevada, Reno team took second place overall in the international division and first place for “Most Innovative Marketing Idea.”

“The idea for ‘Wise Fries’ was chosen for a few main factors,” said Jason Entsminger, an agriculture and applied economics major. “First, Chinese consumers are beginning to eat snack products more and more today.

(Read entire story here.)

A team of students from the University took second place overall in the international division and first place for “Most Innovative Marketing Idea” during the recent Western Collegiate Food Marketing Competition in Anaheim, Calif.

The resource economics students from Nevada also took top-five finishes for “Best PowerPoint Presentation,” and “Product Most Likely to Succeed” during the competition, which was held March 7.

The awards were received for a marketing plan for “Wise Fries,” a potato snack product to be exported to China. The product and plan was developed by students in an undergraduate course in the College of the Agriculture, Biotechnology and Natural Resources (CABNR) during the 2006 fall semester. The marketing team consisted of four students, including Reana Bye, a finance major from the College of Business, Sarah Nutting, a speech communication major from the College of Liberal Arts, Ty Smith, an agricultural education major from the College of Education and Jason Entsminger, an agriculture and applied economics major from CABNR. They were advised by Kynda Curtis, assistant professor of Resource Economics in CABNR and state specialist with University of Nevada Cooperative Extension.

read entire story here

The Silicon Valley AMA is publishing a book called Marketing Thought in connection with their upcoming Marketing Thought conference. They’re trying to take a snapshot of the best marketing ideas from today’s marketing thought leaders.

In connection with that effort, they’ve invited the Reno-Tahoe Chapter to submit ideas. The best ideas will be published in Marketing Thought and the authors of those ideas will be invited to present at our conference in Silicon Valley alongside Guy Kawasaki (The Art of Innovation) and Andy Sernovitz (Word of Mouth Marketing).

You can learn more about the conference and the book at . . .

http://www.svama.org/mt/