Generational Marketing: A Puzzle to be Solved
Generational Marketing: A Puzzle to be Solved
Thursday, July 19, 2007 – 8:00AM - 10:00 AM
Harrah’s Reno Convention Center
Member Appreciation Month:
July’s AMA in the AM is free for AMA Members
Are you prepared to market to a multi-generational audience? For the first time in modern history there are four generations of active consumers in the buying market. The tremendous differences among them are one of the greatest challenges facing organizations today.
Generational Marketing: A Puzzle to be Solved, is a powerful session that will engage and challenge you to look through new lenses and develop the tools to deal with generational marketing strategies. The session will take a brief tour of what creates a generation and focuses on factors influencing each generation’s behavior in the buying market.
Join us for this important presentation and begin to solve the puzzle of generational marketing. You’ll develop practical strategies to speak the marketing language for the generation you’re targeting.
Speaker: Dina Cipollaro, MA, LPC
Co-founder, Fundamental Training Solutions
Dina is a trainer, consultant, and adjunct faculty member in the art and science of work styles and leadership, bringing ten years of human resources experience to her presentations. Well known for her innovative approach to training, Dina has a Masters degree in Counseling and Educational Psychology and is currently the Internship & Outreach Coordinator at Lake Tahoe Community College.
DATE: Thursday, July 19, 2007
TIME:
Registration and Networking: 8:00 AM - 8:30 AM
Presentation: 8:30 AM - 10:00 AM
PLACE: Harrah’s Reno Convention Center
COST:
FREE! AMA Members and Students
$35 Non-Members
