Wed, November 28, 2007 - 11:30 AM - 1:00 PM
Harrah’s Reno Convention Center
RSVP online now

Get behind the wheel with Greg Krause of RTC as he shares his thoughts on creating a truly functional transportation system here in northern Nevada. And, hear marketing strategies and tactics designed to shift public perception and build acceptance of the new gas- and time-saving roundabouts around town.

In this fast-paced session, Greg will address the problem of relying on fuel taxes to fund roads while meeting the challenge to increase the efficiency and capacity of the street and highway system. RTC Marketing Director Angela White will join Greg with specific marketing strategies to shift public perception and address concerns about Reno’s new roundabouts. You’ll hear ideas on creating effective marketing communications and generating media awareness to deliver the message.

You’ll take away tips on how to:

• Create public and private partnerships.

• Allay the concerns of your audience.
• Create effective communication and distribution.
• Persuade the media to deliver your message.
• Create outreach programs to target groups.
• Plan a gala Opening Day celebration.

Our Speakers
Greg Krause, Executive Director of the RTC, has been planning, improving and expanding transportation programs in Reno for more than 20 years. He is passionately committed to maintaining quality of life in our region through effective transportation strategy.

Angela White, RTC’s Director of Marketing, has over 17 years experience in brand and image campaigns, national and international advertising and strategic marketing planning and implementation.

Cost
$20 - AMA Members with RSVP
$30 - Non-Members with RSVP
$40 - Without RSVP (Seating is on a space-available, first-come, first-serve basis)
FREE Headshots for AMA Members provided by Digiman Photography!!
RSVP online by Monday, November 26 at 2:00pm

To cancel your RSVP, please email Roseanne Hardenbrook.

Tuesday, November 13 - 5:30 PM - 7:30 PM
Imperial Bar and Lounge

September’s Just Talk event was a huge success, so be sure not to miss this one! AMA “Just Talk” is after-hours drinks, friends and networking in a fun and relaxed atmosphere for you and other business professionals to simply connect – with no speaker and no agenda. So, gather your friends, your co-workers and your colleagues and join us!

- Free appetizers!
- Great drink specials!
- Help the Food Bank!

DATE: Tuesday, November 13, 2007
TIME: 5:30 PM – 7:30 PM
PLACE: Imperial Bar and Lounge, 150 N. Arlington
COST: 5 dollars/cans of food – bring 5 cans, $5 dollars or a mix of the two!

No RSVP required – just pay at the door!

Contact Jessica.hensler@hmcarchitects.com for details!

Wed, October 17, 2007 - 11:30 AM - 1:00 PM
Harrah’s Reno Convention Center
RSVP online now

This October, take a page out of author and entrepreneur Todd Smart’s playbook: For today’s information-seeking consumers, custom publications that you create can convey valuable information, promote your company’s brand, and send your company’s sales skyrocketing! Custom publications reach across all audiences, from customers, prospects, employees, and vendors to stakeholders and the media, too. Best of all, custom publications work to improve relationships, trustworthiness, and sales…but only if you have a clear strategy in place. The good news is, Todd will be here to show you how.

In this fast-paced and entertaining session, Todd Smart, President of BeTuitive Publishing, will guide you through seven necessary steps to build a publication strategy that works. Among his many insights:

• Relationships are like bank accounts.

• Different audience, different message.
• Let relevance be your battle cry.
• Delivery – they want it their way.
• Frequency – quality or quantity?
• Measuring Results – did you hit the target?
• Success over time – is decline inevitable?

Todd Smart is a serial entrepreneur who has started four successful businesses since the age of 22. He is a master facilitator and trainer for international CEO peer groups and a sought-after speaker for marketers. Todd’s first hardcover book, which focuses on building business relationships through company newsletters and magazines, will be released in February of 2008. Todd’s current business, BeTuitive Publishing, partners with businesses who want to publish the very best newsletter or magazine in their respective industry to increase credibility and sales.

DATE: Wednesday, October 17, 2007
TIME: Registration and Networking: 11:30 AM - Noon
Presentation and Lunch: Noon - 1:00 PM
PLACE: Harrah’s Reno Convention Center
COST:
$10 - Students paid at the door
$19 - AMA Members paid in advance
$29 - Non-Members paid in advance
$20 - AMA Members paid at the door
$30 - Non-members paid at the door
$40 - At the door without RSVP - Seating is on a space-available, first-come, first-served basis, with seating at noon

RSVP online by Monday, October 15.
Note: To cancel your RSVP, please email Roseanne Hardenbrook at least 48 hours before the event

Thurs, October 18, 2007 - 8:00 AM - 10:00 PM
Harrah’s Reno Convention Center
RSVP online now

Join us Thursday, October 18, the morning after our AMA Luncheon, to plan how your organization will put Todd’s valuable advice into practice!

In this hands-on morning workshop, you’ll work through Todd’s seven strategy steps to ensure your own publication’s success. Bring your current publication or an outline of the publication you’re thinking about launching to this workshop. Together, we’ll create a roadmap of your strategic plan—and make sure your publication is set for success!

DATE: Thursday, October 18, 2007
TIME: Registration and Networking: 8:00 AM – 8:30 AM
Presentation and Breakfast: 8:30 AM - 10:00 AM
PLACE: Siena Hotel and Spa
COST:
$30 - AMA Members paid in advance
$40 - Non-Members paid in advance
$50 - At the door without RSVP - Seating is on a space-available, first-come, first-served basis, with seating at 8:30 AM

RSVP online by Wednesday, October 17.
Note: To cancel your RSVP, please email Roseanne Hardenbrook at least 48 hours before the event