Wed, October 17, 2007 - 11:30 AM - 1:00 PM
Harrah’s Reno Convention Center
RSVP online now

This October, take a page out of author and entrepreneur Todd Smart’s playbook: For today’s information-seeking consumers, custom publications that you create can convey valuable information, promote your company’s brand, and send your company’s sales skyrocketing! Custom publications reach across all audiences, from customers, prospects, employees, and vendors to stakeholders and the media, too. Best of all, custom publications work to improve relationships, trustworthiness, and sales…but only if you have a clear strategy in place. The good news is, Todd will be here to show you how.

In this fast-paced and entertaining session, Todd Smart, President of BeTuitive Publishing, will guide you through seven necessary steps to build a publication strategy that works. Among his many insights:

• Relationships are like bank accounts.

• Different audience, different message.
• Let relevance be your battle cry.
• Delivery – they want it their way.
• Frequency – quality or quantity?
• Measuring Results – did you hit the target?
• Success over time – is decline inevitable?

Todd Smart is a serial entrepreneur who has started four successful businesses since the age of 22. He is a master facilitator and trainer for international CEO peer groups and a sought-after speaker for marketers. Todd’s first hardcover book, which focuses on building business relationships through company newsletters and magazines, will be released in February of 2008. Todd’s current business, BeTuitive Publishing, partners with businesses who want to publish the very best newsletter or magazine in their respective industry to increase credibility and sales.

DATE: Wednesday, October 17, 2007
TIME: Registration and Networking: 11:30 AM - Noon
Presentation and Lunch: Noon - 1:00 PM
PLACE: Harrah’s Reno Convention Center
COST:
$10 - Students paid at the door
$19 - AMA Members paid in advance
$29 - Non-Members paid in advance
$20 - AMA Members paid at the door
$30 - Non-members paid at the door
$40 - At the door without RSVP - Seating is on a space-available, first-come, first-served basis, with seating at noon

RSVP online by Monday, October 15.
Note: To cancel your RSVP, please email Roseanne Hardenbrook at least 48 hours before the event

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