February Luncheon: The Super Bowl Ads: Who Fumbled? Who Scored?
Monday, January 28th, 2008Are you watching the Super Bowl on February 3rd? For the ads of course!
For many of us, it’s the only time we really tune in to TV commercials all year: The Super Bowl, where major brands with million-dollar TV spots vie for top-of-mind awareness that (hopefully) translates into sales. Who ran for a touchdown? Who fumbled?
Stephanie Kruse returns to moderate a spirited panel discussion featuring a marketing strategist, a public relations consultant and a creative director who will rip the ads to shreds (and hopefully not each other).
We’ll watch the ads, listen to our panel battle on our podium and find out which ads were champs and which were chumps. And why.
Wednesday, February 27, 2008 - 11:30 AM - 1:00 PM
Harrah’s Reno Convention Center
RSVP online now
About our Panel
Stephanie Kruse, Moderator. Stephanie Kruse is president and chief strategist of KPS|3 Marketing. She has an MBA with emphasis in marketing and organizational strategy, and a BA in journalism/theater. She is also a retired registered nurse so she’s available to diagnose any errant rashes audience members may have after the presentation.
She is the recipient of many awards for marketing leadership and serves currently on the boards of EDAWN, WIN, Children’s Cabinet, Health Access Network and UNR’s College of Business and School of Journalism.
Lorna Shepard. Lorna has worked with prestigious agencies in Chicago and San Francisco and has handled major accounts such as Sears, Clorox and Janus Mutual Funds.
Desperate to escape the Bay Area rat race, Lorna and her husband moved to Truckee, and Lorna handled brand discovery and account planning with the Rose/Glenn Group and Mering and Assoc. Lorna then took the leap to entrepreneurship and founded Red Dog Consulting where her clients include Lake Tahoe Music Festival, RSCVA, Microsoft Licensing and EDAWN.
Casey Strachan. Casey Strachan is VP, Creative Services, for KPS|3 where he serves as “brand watchdog” for KPS|3’s clients, and is responsible for overseeing the creative concepts, copy direction, broadcast and print advertising.
With a B.A. in Journalism from UNR, Casey has developed award-winning creative for the Reno-Tahoe Airport, Nevada Commission on Economic Development, Moana Nursery, AT&T Wireless, Sierra Pacific, Harrah’s and many more. He was the strategist and creative force behind KPS|3’s work with the Nevada Clean Indoor Air Act, the ballot initiative passed by Nevadans to limit smoking in public places.
Nancy Eklof. Nancy Eklof is a longtime marketing, advertising and public relations executive with over 25 years of experience in this market. Currently she runs the office of Nancy Eklof Public Relations. Previously she was agency director and VP for the Reno office of R&R (Advertising) Partners for ten years and has worked with other agencies in Reno. She enjoys mentoring UNR students and working with non-profit groups.
Time
Wednesday, February 27, 2008
Networking: 11:30 AM - Noon
Lunch: Noon - 1:00 PM
Cost
$20 - AMA Members with RSVP
$30 - Non-Members with RSVP
$40 - Without RSVP (Seating is on a space-available, first-come, first-serve basis)
$10 - Students with RSVP
RSVP online by Monday, Feb 25 at 2:00pm
