March Luncheon - How GE Engineers Marketing: An Innovative Approach
Wednesday, March 26, 2008 - 11:30 AM - 1:00 PM
Harrah’s Reno Convention Center
RSVP online now
Located in Minden, GE Energy is one of the world’s leading suppliers of power generation and energy delivery technologies including those driven by renewable resources such as wind.
Have you ever wondered how GE Energy handles marketing? GE people are living the brand and have turned imaginative ideas into a new marketing approach. As an engineering, process driven company, they’ve developed a method to engineer marketing as well. And their innovation has produced significant results.
Find out what GE does differently that you can apply? Learn tips and tactics, and take home a few ideas that just might help you turn the corner with your marketing plan.
Our Speaker:
Lee Bonner is Senior Communications Manger for GE Energy.
Time
Wednesday, March 26, 2008
Networking: 11:30 AM - Noon
Lunch: Noon - 1:00 PM
Cost
$20 - AMA Members with RSVP
$30 - Non-Members with RSVP
$40 - Without RSVP (Seating is on a space-available, first-come, first-serve basis)
$10 - Students with RSVP
RSVP online by Monday, March 24 at 2:00pm
















