Now it’s time to celebrate the best marketing campaigns of the year. Please join us for GlamourACE:

The 2008 Reno-Tahoe AMA ACE Awards
May 15, 2008
Harrah’s Convention Center
Reception at 6 p.m. / Dinner at 7 p.m. /
Awards Program 7:30 p.m.

Members $55 / Non-members $65 /
Table of Eight $400

Attire: GlamourACE or Glamorous.
Please RSVP by 2pm Tuesday, May 13 at www.RenoTahoeAMA.com

Wednesday, April 23, 2008 - 11:30 AM - 1:00 PM
Harrah’s Reno Convention Center
RSVP online now

People Are Talking About You Online.
What are they saying? How do you find out? How do you respond?
And how can you use the conversation to your benefit?

The explosion of social media puts the power to enhance or destroy a reputation in the hands of the consumer. In this compelling program, author and UNR professor, Judy Strauss unveils a blueprint for building, managing, monitoring, and repairing your online reputation.

“In this new world of instant connection and networked customers, understanding what people are saying about your company, your products, and your competitors is vital for business success. Reputations, like trust, are built over time, but can be destroyed in an instant. Follow carefully what this book says—the career you save might be your own!”
—David L. Sifry, founder and Chairman, Technorati, Inc.

Our Speaker
Dr. Judy Strauss is a consultant, award-winning author, and former entrepreneur who teaches e-marketing, communication, and strategy topics to MBA and undergraduate students at UNR. Her newly released book is, “Radically Transparent: Monitoring and Managing Reputations Online.” Her other books include “E-Marketing” and “Building Effective Websites”.

Time
Wednesday, April 23, 2008
Networking: 11:30 AM - Noon
Lunch: Noon - 1:00 PM

Cost
$20 - AMA Members with RSVP
$30 - Non-Members with RSVP
$40 - Without RSVP (Seating is on a space-available, first-come, first-serve basis)
Free - Students with RSVP

RSVP online by Monday, April 21 at 2:00pm

With Marlene Olsen, of Olsen & Associates

FRIDAY, APRIL 18, 2008 - Check in 8:00AM-8:30 - Program 8:30-10:00
Harrah’s Reno Convention Center
RSVP online now and save

No one likes the news about economic recession, slowdown and downturn - because unfortunately people buy into it, then react to it and create unnecessary momentum. It’s what is happening in the country and our community right now. But historically, Reno and Northern Nevada have fared better than the national trends. And, if we have to deal with slower economic times, we can get smart, be clever and come out on top!

At AMA in the AM, Marlene Olsen will present “Smart Marketing in an Economic Downturn”.

You’ll learn how to:

• Create a marketing game plan for hard times
• Get creative – and cheap
• Market smart – and be prepared for anything

Olsen, president of Olsen & Associates and columnist for Northern Nevada Business Weekly, has served the community for more than 30 years, creating positive relationships for clients in the communities they serve by utilizing the most effective forms of communication. In 2005 Olsen received the Professional Achievement Award from the Alumni Association at the University of Nevada, Reno. She was also inducted into the Public Relations Society of America (PRSA) Hall of Fame in 2003.

DATE: Friday, April 18, 2008
TIME: Registration and Networking: 8AM-8:30
Presentation and Breakfast: 8:30AM-10:00
PLACE: Harrah’s Reno Convention Center
COST:
$30 - AMA Members With RSVP
$40 - Non-Members With RSVP
$50 - At the door without RSVP - Seating is on a space-available, first-come, first-served basis, with seating at 8:30 AM
$15 - Students with RSVP

RSVP by Noon on Wednesday, April 16th