MySpace, LinkedIn, Podcasts, Blogs, YouTube, Web 2.0 … new stars appear in the online universe. Some fade, some fizzle and others change the landscape. Stare too long and it’s blinding.

What role should “new media” play in your marketing plan? This program provides a big picture of social media truths that help you determine which tools fit your marketing needs.

You’ll gain:

• An understanding of social media strategy and tactics.
• A checklist to develop your social media expertise.
• Tips on social media tools to make your work easier.
• The best vantage points to see what’s coming next.

Our Speaker
Casey DeLorme, APR, began his career as asst. press secretary to US Senator DeConcini. He’s worked with AOL, helped a top Arizona marketing agency develop its online marketing division and served as VP of Marketing for a .com business that actually turned a profit.

In 2002, Casey founded Getspine Communications, a firm specializing in social media/online Marketing, strategy and media relations. Casey holds a B.S. in public relations and delivers seminars and workshops around the country.

Thursday, August 21, 2008
Harrah’s Convention Center
Networking: 11:30 AM - Noon
Lunch: Noon - 1:00 PM

Cost
$20 - AMA Members with RSVP
$30 - Non-Members with RSVP
$40 - Without RSVP (Seating is on a space-available, first-come, first-serve basis)
$10 - Students with RSVP
RSVP by 12pm on Tuesday, August 19th

Taking The High Road To Market Leadership

View the presentation here

Join your AMA friends and colleagues as Dana reviews critical “thought leadership” strategies for the modern marketing mix. From white papers, events, articles and speaking engagements to blogs, virtual events, podcasts and social networking, Dana will cover proven strategies to build greater recognition, demand and reach. Find out how to position your company as your industry’s thought leader.

Attendees will learn:
• Thought leadership marketing tactics and priorities
• Success practices of top thought leadership marketers
• How to track thought leadership marketing ROI

Our Speaker
Dana VanDen Heuvel is a consultant, author, and professional speaker focused on collaborating and creating breakthrough strategies that engage customers and increase sales. Prior to forming VanDen Heuvel Executives, Dana was the Director of Business Development at Pheedo, Inc., an RSS and weblog marketing-solutions provider. Dana’s ruminations on marketing can be found on his blog at www.danavan.net.

Wednesday, July 23, 2008
Harrah’s Convention Center
Networking: 11:30 AM - Noon
Lunch: Noon - 1:00 PM

Cost
$20 - AMA Members with RSVP
$30 - Non-Members with RSVP
$40 - Without RSVP (Seating is on a space-available, first-come, first-serve basis)
$10 - Students with RSVP
RSVP by 2pm on Monday, July 21st

View the presentation here

As a marketing executive, you play a crucial role in enabling sales success! This exciting presentation will give you both the practical tips and strategic insights you need to help your sales & marketing organization work faster and smarter - together.

This program demonstrates how to combine next-generation Web technologies such as web conferencing, social networking, prospect databases and web site monitoring with innovative sales processes to dramatically improve sales results and grow your business.
Attendees will learn how to:
• Choose a suite of success tools for Sales & Marketing 2.0
• Integrate sales & marketing on-line and relationship selling
• Use social networks – newest concepts in online lead sourcing and nurturing

About Our Speaker
Dana VanDen Heuvel is a consultant focused on creating cost-effective breakthrough digital marketing strategies that engage customers and increase sales. Prior to forming VanDen Heuvel Executives, Dana was the Director of Business Development at Pheedo, Inc., an RSS and weblog marketing solutions provider, producing successful integrated RSS marketing campaigns.
Dana is a widely recognized expert on blogging, podcasting, RSS, Internet communities and interactive marketing trends and best practices and speaks regularly on these topics at industry events. Dana’s ruminations on Internet marketing and a wide range of other topics can be found on his blog at www.danavan.net.

Thursday, July 24, 2008
Harrah’s Convention Center
Networking and Breakfast: 8:00 AM – 8:30AM
Program: 8:30AM – 10:00AM

Cost
$30 - AMA Members with RSVP
$40 - Non-Members with RSVP
$50 - Without RSVP (Seating is on a space-available, first-come, first-serve basis)
$10 - Students with RSVP

RSVP by 2pm on Tuesday, July 22nd