Taking The High Road To Market Leadership

View the presentation here

Join your AMA friends and colleagues as Dana reviews critical “thought leadership” strategies for the modern marketing mix. From white papers, events, articles and speaking engagements to blogs, virtual events, podcasts and social networking, Dana will cover proven strategies to build greater recognition, demand and reach. Find out how to position your company as your industry’s thought leader.

Attendees will learn:
• Thought leadership marketing tactics and priorities
• Success practices of top thought leadership marketers
• How to track thought leadership marketing ROI

Our Speaker
Dana VanDen Heuvel is a consultant, author, and professional speaker focused on collaborating and creating breakthrough strategies that engage customers and increase sales. Prior to forming VanDen Heuvel Executives, Dana was the Director of Business Development at Pheedo, Inc., an RSS and weblog marketing-solutions provider. Dana’s ruminations on marketing can be found on his blog at www.danavan.net.

Wednesday, July 23, 2008
Harrah’s Convention Center
Networking: 11:30 AM - Noon
Lunch: Noon - 1:00 PM

Cost
$20 - AMA Members with RSVP
$30 - Non-Members with RSVP
$40 - Without RSVP (Seating is on a space-available, first-come, first-serve basis)
$10 - Students with RSVP
RSVP by 2pm on Monday, July 21st

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