Email is still a smart solution. In fact, in the current economic environment, email is the best method to nurture prospects and retain your most valuable customers. It’s the most effective tool in your arsenal.

Join us and learn how to use email to maximize your marketing dollars in tough economic times. You’ll hear about:
  – New Trends driving email in 2009
  – Key ingredients to turn your fast-food email burger into a mouth-watering
     gourmet burger that generates results
  – Email strategy to convert prospects into sales and retain existing customers

Our Speaker: Loren McDonald, VP, Silverpop

Loren’s role at Silverpop is to educate clients and prospects on best practices and emerging trends in email marketing and lead automation. With 25 years of marketing experience, he is a regular contributor to newsletters and industry publications, and a frequent speaker at industry conferences. Silverpop is the only email service provider to be named by Jupiter Research as one of the top two companies in the marketplace for the last four years.

Wednesday, January 21, 2009
Harrah’s Convention Center
Networking: 11:30 AM – Noon
Lunch: Noon – 1:00 PM

Cost
$20 – AMA Members with RSVP
$30 – Non-Members with RSVP
$40 – Without RSVP (Seating is on a space-available, first-come, first-serve basis)
$10 – Students with RSVP
RSVP by 12pm on Monday, January 19, 2009

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