Interrupt less and interact more

Are you ready for web conferencing? What if you could bring together up to a thousand people in one place to teach, demonstrate, sell and interact – all without anyone leaving their office.

Ten years ago nobody had even heard of webinars and video conferencing. Yet, today webinars are a popular lead generation tactic in B2B marketing and a good way to maintain customer relationships. And since one of the most precious business assets is time, video conferencing slashes travel time while allowing face to face conference calls.

Both are a cost effective use of limited marketing dollars, and new technology enables anyone to use webinars and video conferencing. Find out how in our March program. Conversational marketing and web collaboration expert Eric Vidal from Cisco/WebEx will talk about changes in marketing, the latest technology and new ways to communicate with your clients, customers and colleagues.
It’s really very cool.

Our Speaker: Eric Vidal, Sr. Marketing Consultant, Cisco/WebEx
At the new Cisco/Webex, Eric is responsible for brand strategy, advertising, new media, social media and strategic marketing at WebEx. In 2007 before Cisco acquired WebEx he was able to successfully leverage online technologies and a more conversational approach to reduce the cost per lead by 1,000% and increase brand interactions 300%, utilizing video, pod casts, communities, blogs, banner mash-ups and of course WebEx web seminars.
ous articles and is a noted speaker at industry conferences.Currently, at the new Cisco/Webex, Eric is responsible for brand strategy, advertising, new media, social media and strategic marketing at WebEx. In 2007 before Cisco acquired WebEx he was able to successfully leverage online technologies and a more conversational approach to reduce the cost per lead by 1,000% and increase brand interactions 300%, utilizing video, pod casts, communities, blogs, banner mash-ups and of course WebEx web seminars.

Wednesday, March 18, 2009
Harrah’s Convention Center Networking:
11:30 AM – Noon Lunch: Noon – 1:00 PM

Cost
$20 – AMA Members with RSVP
$30 – Non-Members with RSVP
$40 – Without RSVP
(Seating is on a space-available, first-come, first-serve basis)
$10 – Students with RSVP
RSVP by 12pm on Monday, March 16

Reno is known as a GREAT place to start and grow a business and we’d like to celebrate several companies who’ve had the knowledge, fortitude and creativity to strive and thrive over the years. Some are well known and some are quietly doing amazing things. All of them think outside the box and refuse to bow to economic uncertainty.
Our panel of successful business owners will share their stories and offer advice as they pilot their companies through turbulent times. Come – learn from their experience. It will inspire us all.

Our Panel

Itronics Inc. is a “Creative Clean Technology” company. Through its subsidiary, Itronics Metallurgical, Inc., it converts used photoliquids into pure silver and GOLD’n GRO liquid fertilizers. Hear how revenues increased in 2008 from founder, Dr. John Whitney.

Creative marketing has brought this company out of the shadows and into their niche. Meet Cathy Blair, Owner. By the glass, by the bottle or by the case, Vino 100 makes the wine buying experience as enjoyable as the drinking.

Recruiting, hiring and marketing to both construction contractors and workers, CLP Resources, Inc.  provides the best match of tradespeople with construction projects nationwide. Hear their challenges and marketing strategy from VP of Marketing, Dotti Gallagher.

Twelve Horses is a full service relationship marketing and messaging company that walks the talk. In addition to their technology focus, they have diversified services to take advantage of changing times. CEO, David LaPlante will tell the story.

Wednesday, February 18, 2009
Harrah’s Convention Center
Networking: 11:30 AM – Noon
Lunch: Noon – 1:00 PM

Cost
$20 – AMA Members with RSVP
$30 – Non-Members with RSVP
$40 – Without RSVP (Seating is on a space-available, first-come, first-serve basis)
$10 – Students with RSVP

RSVP by 12pm on Monday, February 16, 2009