How wide is your marketing world? Are you thinking globally? With revenues dropping, companies are looking to expand, finding new markets in a global economy. And when marketers receive their marching orders to generate new business and develop their brand, they must expand their strategy as well – to include unknown cultures and audiences, where it’s so easy to offend.

Communications and the internet have shrunk the world and brought foreign markets within reach. Ignorance is not bliss and understanding the difference between local, regional, national and international marketing demands is crucial for marketers.

Join Bill Cline from the Department of Commerce  and our panel of Reno companies currently marketing globally to Asia, the Middle East, Europe and Canada and hear what works, what doesn’t and how to avoid the “mine fields” of international marketing. Start building your own skill set – and be prepared as the world becomes smaller and demands on marketers grow.

Wednesday, April 15, 2009
Harrah’s Convention Center
Networking: 11:30 – Noon
Lunch: Noon – 1:00 pm

$20 – AMA Members with RSVP
$30 – Non-Members with RSVP
$40 – Without RSVP (Seating is on a space-available, first-come, first-served basis)
$10 – Students with RSVP
RSVP by 12 pm on Monday, April 13, 2009

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