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Archive for March, 2011

Deadline Extended for the ACE Awards

Wednesday, March 16th, 2011

Ace_Logo_2011
Get recognized for your marketing brilliance from 2010! Enter your “home run” marketing campaigns into the The ACE Awards at the Aces!

The entry process is more simple than ever! Details and guidelines are included on the following page. Completed entries, supporting materials and entry fees have been extended to Friday, April 8, at 5pm. Please submit your work to Alicia Lindsay-Dietrich at Mac-O-Rama, 4690 Longley Lane, Suite 22.  If you have questions, please contact Alicia at (775) 626-7751.

We will announce the winners at the 2011 ACE Awards Celebration on Thursday, May 19th at the Aces Ball Park in downtown Reno!

Good Luck!

Alicia Lindsay-Dietrich
2010 ACE Committee Chair
alicia@macorama.com
626-7751

ENTRY GUIDELINES

Please provide the following information regarding your marketing campaign. Responses to the following questions must be no more than two (2) pages, single-sided and 10+ point font. You may choose any format as long as these requirements are met. Responses over two pages or not including the following information will be disqualified. If you enter multiple campaigns, each one must be a separate entry. Hint: As you prepare your entry, please pay special attention to “Quantitative Goals” and “Results”, as these responses have a major impact on your total score.

Firm Information
1. Company/Agency/Organization Name
2. Address
3. Telephone Number
4.  Contact Person
5. Email Address

Campaign Information
1. Client, If Applicable
2. Name of Campaign, Publication, Event, etc.
3. Date(s) of Campaign
4. Category (Choose only one category per entry. If you choose to enter a single campaign for multiple categories, they must be separate entries.)

  • Broadcast Campaign
  • Direct Mail Campaign
  • Guerrilla Marketing Campaign
  • Web / Social Media Campaign
  • Non-Profit
  • Multiple Media Campaign
  • Publicity / Public Relations Campaign

5. Target Market/Demographic
6. Quantitative Goal
7. Strategies – Please list and/or describe specific publication, promotion and/or PR strategies that contributed to the success of the campaign.
8. Results – Please provide a quantitative measurement of your results, i.e. percentage increase in revenue, attendance, increased awareness, percentage increase in market share, etc.
9. Summary – Please summarize your campaign for use in the event program.
10.  Applicable URLs or Links (For video and other multimedia entries).

SUPPORTING MATERIALS

We’ve gone all digital this year! Please include any supporting materials on a DVD or CD in PDF format. Any video files should be uploaded to YouTube for easy viewing by our judging chapter.

During this year’s awards ceremony, we’ll show an image or radio/TV spot for each winner. Please also email an image, radio spot (wav, mp3 or similar format), or TV spot (mpeg or similar format) to alicia@macorama.com

ENTRY FEES

  • AMA Member Entry Fee – $40 per entry
  • Non-Member Entry Fee – $60 per entry

‘Green’ Marketing

Wednesday, March 2nd, 2011

“It isn’t easy being green”, said Kermit, the frog.

中文: 綠色環保 - Creative CommonsOr is it? Green consumers make up 77% of the adult US population and are not defined by age, income, or other demographics. Instead they are defined by a common mindset and support brands that share their values.

Our speaker, Kevin Danaher is working with clients to develop green marketing initiatives unique to the new and growing green global initiative.

Stay up to date and join us to hear how to include the green audience in your marketing strategy.

Our Speaker: Kevin Danaher, President, Danaher Development International

As VP of Marketing for a global brand, Danaher launched new products and market segments which generated significant revenue and loyal, long-term customers. His unique approach combines thinking outside the box with achieving predictable results. Kevin has successfully re-launched established brands to sync with key profit centers, and is currently President of his own consulting company.

Wednesday, March 16
Atlantis Hotel Casino
Networking: 11:30 AM – Noon
Lunch: Noon – 1:00 PM

RSVP by 12pm, Monday, March 14

Luncheon Pricing
$25 – AMA, A2N2, PRSA Members with RSVP
$30 – Non-Members with RSVP
$35 – Without RSVP (Seating is on a space-available, first-come, first-serve basis)
$10 – Students with RSVP

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