Rediscover your brand’s magic! Ron Strauss has helped hundreds of CEO’s reignite their brands. Values-based Branding^SM is a common-sense approach to businesses, branding and innovation that is easy to understand, and easy to put to work.

Our Speaker
Ron Strauss is an innovative thinker in marketing and branding. Hundreds of CEO’s have benefited from his insights into how to rediscover the power of their corporate and product/service brands. Ron led the marketing campaigns for:

• Siemens
• Schlumberger
• Land O’ Lakes
• Mobil

which won CLIO, One Show, and AMY awards. Ron co-authored the highly acclaimed book Value Creation: The Power of Brand Equity.

He also authored “Leading CEOs and Boards to a Greater Understanding of Brand Equity” in the inaugural issue of Chief Marketing Officer Journal.

A Cornell University alumnus,  he created the American Marketing Association’s two-day training seminars “Brand Measurement – Its Purpose, Potential and New Approaches” and “Online Branding: What Does Great Performance Look Like?”

Tuesday, October 11
Atlantis Hotel Casino
Networking: 11:30 AM – Noon
Lunch: Noon – 1:00 PM
RSVP by 12pm, Friday, October 7th

Public Relations Manager

Responsibilities:
IGT is looking for a Public Relations Manager to lead company-wide PR strategies and drive global messaging. Supervise and mentor a team of PR Representatives and manage external PR and advertising agencies and related vendors. Build media relationships and develop a media outreach plan. Write and distribute press releases and media alerts. Oversee the coordination of media events.  Work cross-functionally to support PR for product launches, corporate initiatives, technology developments, and achievement of company milestones. Analyze performance data and prepare management reporting relating to campaign results, corporate impact and other important quantitative and qualitative data.

Qualifications:

• BS/BA required with a degree in marketing, communications, journalism, English or related
• 8 years of PR experience and 2+ years of experience managing PR teams
• International experience a plus
• Expertise in developing and executing PR strategy
• Demonstrated written and verbal communication skills
• Creative, able to influence and passionate about influence internal and external audiences
• Team player

Interested and qualified applicants must send their resumes with cover letter to: Teri.Diaz(at)IGT(dot)com

Marketing Specialist III

Manages and leads the implementation of sales tools and product marketing materials for IGT’s largest product line – Core Products. Visit www.IGT.com/Games to learn more.  Projects you will be responsible for managing and spearheading are product brochures, web content, power point presentations, and publicity stunts for product launches, the writing of creative briefs and video scripts and special projects as needed. An understanding of social media marketing is helpful. The ideal candidate will be creative, possess superior communications and budget-planning skills, and be up to the task of launching products with casino partners, globally. You will frequently engage with sales, product management and the game studios to validate messaging and receive input on needed sales materials. You believe there is no “I” in team and work well with peers.

Qualifications – Bachelor’s Degree in journalism, marketing, communications or related field. 5+ years of experience in corporate marketing with demonstrated career progression. Casino marketing and/or gaming industry knowledge a plus.

Interested and qualified applicants must send their resumes with cover letter to: Teri.Diaz(at)IGT(dot)com

Local Icons Share their Marketing Experiences

Join these innovative small business owners, as they discuss the effective marketing strategies they’ve used to survive the economy, and thrive in our area. What works? What hasn’t? Find out at this month’s luncheon and seep in the experiences shared by these successful small business owners.

Paul Doege – Owner, Recycled Records | Panelist
	In late 1980, Paul Doege acquired Recycled Records, then on Wells Avenue. Now in its 33rd year, Recycled Records remains the only remaining dedicated music/movie store in the Reno area, outlasting such notable institutions as Mirabellis, Wherehouse, Sam Goody, and Tower Records.

Misty Young – Owner, Squeeze In | Panelist
	The original Squeeze In was opened in May 1974 in downtown Truckee. Now, over 37 years later, the Squeeze In operates in three locations around Northern Nevada. Year after year, Truckee has voted the Squeeze In as the best breakfast in Truckee, as well as the restaurant recently was voted the best breakfast in Reno in 2011.

Jay Bushman – Owner, Nothing to It Cooking School | Panelist
	Started in 1995, Nothing to It Cooking School provides hands-on and demonstration classes taught by a variety of Master Chefs. The school started at the request of friends eager to improve their skills in the kitchen and hasn’t turned back since.

John Murphy – General Manager, Reno News and Review | Moderator
	John has been the General Manager of the Reno News & Review for 11 years and also produces downtown Reno’s “Rollin’ on the River” music series. John has been an advertising and marketing professional for 27 years. The Advertising Association of Northern Nevada, named him “Ad Person of the Year” for 2010.

Tuesday, September 20
Atlantis Hotel Casino
Networking: 11:30 AM – Noon
Lunch: Noon – 1:00 PM
RSVP by 12pm, Monday, September 19th

Luncheon Pricing
$25 – AMA, A2N2, PRSA Members with RSVP
$30 – Non-Members with RSVP
$35 – Without RSVP (Seating is on a space-available, first-come, first-serve basis)
$10 – Students with RSVP