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AMA Chapter News

Marketing director promotes future careers in industry

Sunday, April 22nd, 2007

Somer Athari, from left, Emily Lowe, and Season Lopiccolo, all with Noble Studios in Carson City, hold a conference call April 3 .<br />
Lisa J. Tolda/RGJ</p>
<p> with the Nevada Center for Entrepreneurship and Technology

Somer Athari, from left, Emily Lowe, and Season Lopiccolo, all with Noble Studios in Carson City, hold a conference call April 3 with the Nevada’s Center for Entrepreneurship and Technology

Season Lopiccolo’s actual title is operations director at Noble Studios Marketing and Web Development, but the staff has dubbed her “loose ends director.”

She brings together many different aspects of the business, working with clients and with employees. She’s full of passion for the business, and that’s something she encourages in her employees and in anyone thinking of running any business.

To help build passion in new business, Lopiccolo and her staff have been working closely with Nevada’s Center for Entrepreneurship and Technology in the promotion of a project that encourages college students to build viable business plans. The 2007 Nevada Donald W. Reynolds Governor’s Cup program, in its third year, winds up with an awards ceremony on Thursday in Reno.

Question: Why are you in marketing and public relations?

Lopiccolo: It started with the writing. I really enjoy it, back in college and even before that, for as long as I can remember. I’ve always been the one who likes to write short stories with a point. And marketing and PR sort of have that same feel. They grab from your creativity, and they allow you to talk more on the passionate side of things. I’m a very passionate person. I love the fact that I get to use that on a daily basis.

Read entire story here

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April AMA Luncheon: "Extreme Make-Over": Reno Downtown Edition

Thursday, April 12th, 2007

Wed, April 18, 2007 – 11:30 AM - 1:00 PM
Harrah’s Reno Convention Center
RSVP online

Much has been said – pro and con – about plans to revitalize downtown Reno.

But what about the marketing aspect?

What’s the vision for downtown re-development? How does the city market the vision to investors and to the community for support? And how do investors then market to their customers. It’s a full circle marketing effort aimed at both B2B and B2C targets.

Join us and hear the vision and the marketing strategy. (And find out why a Portland based developer would buy the old Porsche building, a former drinking water treatment plant next to Idlewild Park and build Arterra in downtown Reno.)

Speakers:

Charles McNeely, Reno City Manager – Charles McNeely has 26 years of executive level management experience and has served as Reno City Manager since 1996. He leads a staff of 1,700 City employees in implementing an annual budget of $319 million. McNeely has a number of significant projects under his belt including the $265 million ReTRAC project, River Walk and the downtown events center.

Chris Nelson, Principal and Co-Founder, Capstone Partners -
Prior to co-founding Capstone Partners, Chris was a Principal of Trammell Crow Company’s Reno, Nevada office where he started his career and lived for 10 years. Chris has personally sourced and directed the development, investment and management of over 5.5 million square feet of commercial and multi-family residential property in the Pacific Northwest and Nevada

DATE: Wednesday, April 18, 2007
TIME: Registration and Networking: 11:30 AM – Noon
Presentation and Lunch: Noon – 1:00 PM
PLACE: Harrah’s Reno Convention Center
COST:
$19 – AMA Members and Students paid in advance
$29 – Non-Members paid in advance
$20 – AMA Members paid at the door
$30 – Non-members paid at the door
$40 – At the door without RSVP – Seating is on a space-available, first-come, first-served basis, with seating at noon

RSVP online by noon on Monday, April 16, March 21.

Marketers, Start Your Engines!

Tuesday, February 20th, 2007

You planned, you tuned, you polished – you built your marketing baby from the asphalt up. Now’s your chance to show off that hot marketing machine. Enter it into the 2007 ACE Awards: Race For The Ace!

We’ve made this year’s entry process quicker and easier for you … after all, it is a RACE to the finish!

Click here for 2007 ACE Entry Form and Rules

If you have any questions regarding this new process, please contact Jessica Hensler at jhensler@hmcarchitects.com or 775-322-9475 x14.

Completed entries, supporting materials and entry fees are due no later than 5:00 pm on Friday, April 13 to Samantha Fleischer at the Pioneer Center, 100 S. Virginia Street. To make arrangements to deliver your entries prior to April 13th, please contact Samantha at 775-686-6142.

We’ll announce the winners at the 2007 ACE Awards Celebration on Friday, May 18th.

Good luck!

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