Somer Athari, from left, Emily Lowe, and Season Lopiccolo, all with Noble Studios in Carson City, hold a conference call April 3 with the Nevada’s Center for Entrepreneurship and Technology

Season Lopiccolo’s actual title is operations director at Noble Studios Marketing and Web Development, but the staff has dubbed her “loose ends director.”

She brings together many different aspects of the business, working with clients and with employees. She’s full of passion for the business, and that’s something she encourages in her employees and in anyone thinking of running any business.

To help build passion in new business, Lopiccolo and her staff have been working closely with Nevada’s Center for Entrepreneurship and Technology in the promotion of a project that encourages college students to build viable business plans. The 2007 Nevada Donald W. Reynolds Governor’s Cup program, in its third year, winds up with an awards ceremony on Thursday in Reno.

Question: Why are you in marketing and public relations?

Lopiccolo: It started with the writing. I really enjoy it, back in college and even before that, for as long as I can remember. I’ve always been the one who likes to write short stories with a point. And marketing and PR sort of have that same feel. They grab from your creativity, and they allow you to talk more on the passionate side of things. I’m a very passionate person. I love the fact that I get to use that on a daily basis.

Read entire story here

Technorati tags: Season Lopiccolo, Noble Studios, Nevada’s Center for Entrepreneurship and Technology, 2007 Donald W. Reynolds Governor’s Cup Competition, Reno, Nevada, marketing, public relations, Emily Lowe

Wed, April 18, 2007 – 11:30 AM - 1:00 PM
Harrah’s Reno Convention Center
RSVP online

Much has been said – pro and con – about plans to revitalize downtown Reno.

But what about the marketing aspect?

What’s the vision for downtown re-development? How does the city market the vision to investors and to the community for support? And how do investors then market to their customers. It’s a full circle marketing effort aimed at both B2B and B2C targets.

Join us and hear the vision and the marketing strategy. (And find out why a Portland based developer would buy the old Porsche building, a former drinking water treatment plant next to Idlewild Park and build Arterra in downtown Reno.)

Speakers:

Charles McNeely, Reno City Manager – Charles McNeely has 26 years of executive level management experience and has served as Reno City Manager since 1996. He leads a staff of 1,700 City employees in implementing an annual budget of $319 million. McNeely has a number of significant projects under his belt including the $265 million ReTRAC project, River Walk and the downtown events center.

Chris Nelson, Principal and Co-Founder, Capstone Partners -
Prior to co-founding Capstone Partners, Chris was a Principal of Trammell Crow Company’s Reno, Nevada office where he started his career and lived for 10 years. Chris has personally sourced and directed the development, investment and management of over 5.5 million square feet of commercial and multi-family residential property in the Pacific Northwest and Nevada

DATE: Wednesday, April 18, 2007
TIME: Registration and Networking: 11:30 AM – Noon
Presentation and Lunch: Noon – 1:00 PM
PLACE: Harrah’s Reno Convention Center
COST:
$19 – AMA Members and Students paid in advance
$29 – Non-Members paid in advance
$20 – AMA Members paid at the door
$30 – Non-members paid at the door
$40 – At the door without RSVP – Seating is on a space-available, first-come, first-served basis, with seating at noon

RSVP online by noon on Monday, April 16, March 21.

Wed, April 18, 2007 – 11:30 AM - 1:00 PM
Harrah’s Reno Convention Center
RSVP online

Much has been said – pro and con – about plans to revitalize downtown Reno.

But what about the marketing aspect?

What’s the vision for downtown re-development? How does the city market the vision to investors and to the community for support? And how do investors then market to their customers. It’s a full circle marketing effort aimed at both B2B and B2C targets.

Join us and hear the vision and the marketing strategy. (And find out why a Portland based developer would buy the old Porsche building, a former drinking water treatment plant next to Idlewild Park and build Arterra in downtown Reno.)

Speakers:

Charles McNeely, Reno City Manager – Charles McNeely has 26 years of executive level management experience and has served as Reno City Manager since 1996. He leads a staff of 1,700 City employees in implementing an annual budget of $319 million. McNeely has a number of significant projects under his belt including the $265 million ReTRAC project, River Walk and the downtown events center.

Chris Nelson, Principal and Co-Founder, Capstone Partners -
Prior to co-founding Capstone Partners, Chris was a Principal of Trammell Crow Company’s Reno, Nevada office where he started his career and lived for 10 years. Chris has personally sourced and directed the development, investment and management of over 5.5 million square feet of commercial and multi-family residential property in the Pacific Northwest and Nevada

DATE: Wednesday, April 18, 2007
TIME: Registration and Networking: 11:30 AM – Noon
Presentation and Lunch: Noon – 1:00 PM
PLACE: Harrah’s Reno Convention Center
COST:
$19 – AMA Members and Students paid in advance
$29 – Non-Members paid in advance
$20 – AMA Members paid at the door
$30 – Non-members paid at the door
$40 – At the door without RSVP – Seating is on a space-available, first-come, first-served basis, with seating at noon

RSVP online by noon on Monday, April 16, March 21.

You planned, you tuned, you polished – you built your marketing baby from the asphalt up. Now’s your chance to show off that hot marketing machine. Enter it into the 2007 ACE Awards: Race For The Ace!

We’ve made this year’s entry process quicker and easier for you … after all, it is a RACE to the finish!

Click here for 2007 ACE Entry Form and Rules

If you have any questions regarding this new process, please contact Jessica Hensler at jhensler@hmcarchitects.com or 775-322-9475 x14.

Completed entries, supporting materials and entry fees are due no later than 5:00 pm on Friday, April 13 to Samantha Fleischer at the Pioneer Center, 100 S. Virginia Street. To make arrangements to deliver your entries prior to April 13th, please contact Samantha at 775-686-6142.

We’ll announce the winners at the 2007 ACE Awards Celebration on Friday, May 18th.

Good luck!

 

Wednesday, February 21 > 11:30 am – 1:00 pm
Harrah’s Downtown Reno
Click Here to RSVP Now

No, we’re not talking about the teams. We’re talking ads.

Along with speculation about “The Game”, there’s growing hype about the Super Bowl ads.

• Will they be better than last year?
• What will a 30 second spot cost?
• Will the amateur-created ads be any good, or better than the pros?
• Did the “Will you marry me?” guy get his sponsor?

But, what about the ROI?

And while the creative is fun, in our marketer hearts we’re wondering about the ROI. Yes, that uncomfortable place where our feet are held to the fire and it’s all about results. There are lessons for us all in the Super Bowl ads, as we allocate our marketing budgets and consider the answers to these questions.

• Which ad is most effective?
• Which is the best marketing tool?
• And which, if any, should really be spending that kind of dough on placement in the Super Bowl?

Join us as we watch the Super Bowl ads, and hear our panel of creative AND strategy experts dissect them.

Moderator, Stephanie Kruse is President and Principle of KPS|3. Joining Stephanie is a panel of marketing pros, including Cynthia Moore, Marketing Director, at Meadowood Mall, Debbie Jost, President/Founder of Media Access Group, and Tim O’Brien, Creative Director at R&R Partners, who ask the hard questions when they plan a campaign. A marketing strategist/account planner, a media buyer and a creative director will battle on our  podium. (Photos, top to bottom, Stephanie Kruse, Cynthia Moore, Debbie Jost and Tim O’Brien)

Come see the fun and watch the fur fly in the 
Great Super Bowl Debate.

Your opinion counts when you cast your vote for The People’s Choice Super Bowl Ad Awards:

• The most bodacious ad most likely to be remembered
• The ad that hit the mark, got results and made the marketers smile
• The best “OK, I just like this one” ad  

Who, What and Where:DATE:  Wednesday, February 2 7, 2007
TIME:  Registration and Networking: 11:30 AM – Noon
Presentation and Lunch: Noon – 1:00 PM
PLACE:  Harrah’s Reno Convention Center
COST: 
$19 – AMA Members and Students paid in advance
$29 – Non-Members paid in advance
$20 – AMA Members paid at the door
$30 – Non-members paid at the door
$40 – At the door without RSVP – Seating is on a space-available, first-come, first-served   basis, with seating at noon

  Wednesday, February 2 7, 2007   Registration and Networking: 11:30 AM – NoonPresentation and Lunch: Noon – 1:00 PM   $19 – AMA Members and Students paid in advance $29 – Non-Members paid in advance $20 – AMA Members paid at the door $30 – Non-members paid at the door $40 – At the door without RSVP – Seating is on a space-available, first-come, first-served   basis, with seating at noonRSVP online by noon on Monday, February 19.

RSVPs held until 10 minutes before event begins.  Please note that you must cancel your reservation at least 48 hours before the event or be billed for the event. 

The University of Nevada Reno’s Collegiate AMA Chapter is raising funds by recycling cell phones.  Please bring your unused cell phone to the AMA’s Jan 17 lunch, or drop them off at Noble Studios at 206 S. Carson St., Suite 200 in Carson City.  

 

 

Mass Media: Spending Your Ad Dollars
Wednesday, January 17 > 11:30 am – 1:00 pm
Harrah’s Downtown Reno
Click Here to RSVP Now

 Unless you’re blessed with an unlimited advertising budget for 2007, you’ll need to decide where to spend a finite number of advertising dollars.

Join Beryl Love, the Reno Gazette-Journal’s new Executive Editor, and Dan Watkins, News Channel 8’s Local Sales Manager/Internet Sales Director as they discuss the options for allocating your advertising budget. They’ll address critical issues, including:

· How has Mass Media been effected by the fragmentation by other media platforms (i.e., online, digital marketing, etc.)?
· Where does the Mass Media NOW fit in a company’s marketing plan?
· Measuring aggregate reach of a family of products across different audiences
· How print and electronic media:

o Develop content and platforms to grow specific audiences needed by advertisers.
o Offer advertisers a variety of ways to reach the audiences that are right for them.

Who Should Attend – If you’re responsible for an advertising budget or are considering advertising in 2007, plan to attend this important event.