Stay up-to-date with the latest news and events from the Reno-Tahoe AMA.
Now it’s time to celebrate the best marketing campaigns of the year. Please join us for GlamourACE:
The 2008 Reno-Tahoe AMA ACE Awards
May 15, 2008
Harrah’s Convention Center
Reception at 6 p.m. / Dinner at 7 p.m. /
Awards Program 7:30 p.m.
Members $55 / Non-members $65 /
Table of Eight $400
Attire: GlamourACE or Glamorous.
Please RSVP by 2pm Tuesday, May 13 at www.RenoTahoeAMA.com
Reno, NV (November 15, 2005) – The Reno-Tahoe Chapter of the American Marketing Association has won the Special Merit award for Finance for 2004-2005, which recognizes chapters for strong performance in Finance. Special Merit Awards are given at the discretion of the judges, and Special Merit award winners receive a plaque. Sponsored by the Professional Chapters Councilof the AMA, the CEA program recognizes and rewards excellence in chapter leadership and operations. The award will be recognized at the AMA’s Annual Leadership Summit April 28-30, 2006, in Chicago.
David Archer, President of the Reno-Tahoe AMA, noted, “This award is a tribute to our past president, Samantha Fleischer, under whose leadership the AMA developed an incredibly strong sponsorship program that strengthened the AMA and reduced our operating expenses. We receive incredible support from our loyal and generous sponsors, which include Allegra Print & Imaging, Digiman Photography, FUZE, JLH Direct Solutions, Harrah’s Reno, Northern Nevada Business Weekly, Siena Hotel Spa Casino, Sign-a-Rama and Twelve Horses
“CEA winners demonstrate the exceptional overall value of membership in the AMA,” says Dennis Dunlap, AMA’s Chief Executive Officer. “By representing best practices and maintaining a strong sustainable chapter at the local level, the Reno-Tahoe Chapter enhances AMA’s strong brand reputation as an advocate for marketing and as an essential resource for marketing professionals worldwide.”
About The Reno-Tahoe Chapter of the American Marketing Association
Founded locally in 1982, the Reno-Tahoe AMA’s mission is serve its members and be THE marketing source by providing networking, knowledge and career development. The Reno-Tahoe AMA meets at noon on the third Wednesday of each month at Harrah’s in downtown Reno. For membership information, please contact Samantha Fleischer at Membership@RenoTahoeAMA.com or (775) 686-6142. For more information, visit the Reno-Tahoe AMA’s website at www.RenoTahoeAMA.com.
About The American Marketing Association
The American Marketing Association, one of the largest professional associations for marketers, has 38,000 members worldwide in every area of marketing. For over six decades, the AMA has been the leading source for information, knowledge sharing and development in the marketing profession. The AMA’s Professional Chapters Council is designed to enhance the local AMA chapters through effective chapter management and to expand the delivery and communication of member benefits and services to chapter members. For more information, visit the AMA’s website at www.marketingpower.com.
###
According to Regina Casteneda, vice president of membership, the current membership term, which started in July of 2004, has seen a 26% increase in membership, for a total of 91 members. “During our Fall Membership Acquisition Campaign we experienced a 22.97% increase, resulting in an award for the largest percentage increase in membership among all chapters,” Casteneda noted. The chapter received $1,000 in acknowledgement of this achievement.
AMA International Headquarters has bestowed three additional awards on the Reno-Tahoe chapter this term, including “Turn Around Chapter of the Year”, “Fastest Growing Chapter,” and they also awarded the chapter a “Special Merit in Communications.”
The Reno-Tahoe chapter has also seen record attendance at the last two Insider’s Forums. January’s forum set a new record with 215 guests in attendance. The Forum, “How Technology Has Improved Direct Marketing,” featured Jeff Bargerhuff, senior vice president and marketing director for Nevada State Bank, and Chris Fleiner, president of JLH Direct Solutions. December’s Forum, which drew 105 guests, featured a dynamic presentation by Jennifer Bushman, owner of Nothing to It! Culinary Center.
Samantha Fleischer, President of the Reno-Tahoe AMA chapter, attributed the increased attendance to a combination of excellent speakers and increased promotion via email, direct mail and newspaper advertising. In addition, Ms. Fleischer added, “We have an incredibly dedicated Board of Directors that works tirelessly to create and promote interesting programs targeted to the Northern Nevada marketing community. Our record setting attendance simply reflects their success.”
About American Marketing Association:
A non-profit organization and over 25,000 members internationally, the American Marketing Association is the source that marketers turn to every day, online, in print and in person. Since 1982, the Reno-Tahoe Chapter of AMA’s mission has been to serve our members and be the marketing source by providing networking, knowledge and career development. Visit us online at www.RenoTahoeAma.com.
Reno, NV - The Reno-Tahoe Chapter of the American Marketing Association (AMART) awarded fifteen ACE awards, fifteen Certificates of Excellence and fifteen Awards of Excellence at the 17th annual ACE Awards event held May 19, 2005, which honored the best in marketing in the Reno-Tahoe area. AMART also named Steve Fierro of Casino Fandango, as “Marketer of the Year”, inducted Phil Rose, Chairman of the Board of the Rose-Glenn Group, into the Marketing Hall of Fame and named David Roberts “Member of the Year”.
The Reno-Tahoe AMA chapter achieved dramatically increased participation this year, with a 93% increase in the number of entries from last year’s competition, including 11 companies new to the competition. According to Samantha Fleischer, Reno-Tahoe AMA President, “this year’s record-setting number of entries is reflective of the smart marketers we have in this community. These smart marketers know ads are just advertising unless they are coupled with a focus on return on investment. This is the difference between just advertising and marketing, which is what the AMA is all about.”
The competition was judged by the American Marketing Association, and awards were based on an overall score for each entry. The highest honor is the ACE Award, which was awarded in the following categories. The next highest honor is the Award of Excellence, followed by the Certificate of Excellence. The following is the list of winners.
A non-profit organization and over 25,000 members internationally, the American Marketing Association is the source that marketers turn to every day, online, in print and in person. Since 1982, the Reno-Tahoe Chapter of AMA’s mission has been to serve our members and be the marketing source by providing networking, knowledge and career development. AMA International Headquarters has bestowed three awards on the Reno-Tahoe chapter this term, including “Turn-Around Chapter of the Year”, “Fastest Growing Chapter,” and they also awarded the chapter a “Special Merit in Communications.”
