Marketing AAA Baseball In Reno
Tuesday, June 3rd, 2008The bases are loaded. Here comes the pitch.
It’s the biggest thing to happen to downtown Reno since Bill Harrah opened his bingo parlor. Last September, the Reno City Council inked a deal with SK Baseball and Nevada Land LLC to build a 10,000-seat AAA baseball stadium and move the Tucson Sidewinders to Northern Nevada in 2009.
The new stadium will be located along the Truckee River at the historic Freight House site, right in the heart of Downtown Reno. They’re building it – but how will they draw the fans to fill those seats?
In this month’s fast-paced pitch from SK Baseball, you’ll hear about:
* The ins and outs of a successful product launch.
* Scoring a brand home run.
* Hitting it out of the park with today’s fickle fans
* Using promotions to load up the bases.
Our Speaker
Brett McGinness heads up marketing for SK Baseball LLC, the organization bringing Triple-A baseball to 
downtown Reno.
Brett spent seven years with the San Francisco Giants in consumer marketing research, sponsorship and promotions. He planned the Giants’ 10,000th franchise victory celebration, developed single-game attendance prediction metrics and created the team’s first partial-season ticket packages. As an intern in 2001, he served coffee to Willie Mays, and has the partially-chewed swizzle stick to prove it.
Wednesday, June 18, 2008
Harrah’s Convention Center
Networking: 11:30 AM - Noon
Lunch: Noon - 1:00 PM
Cost
$20 - AMA Members with RSVP
$30 - Non-Members with RSVP
$40 - Without RSVP (Seating is on a space-available, first-come, first-serve basis)
$10 - Students with RSVP
RSVP online by Monday, June 16 at 2:00pm
With Marlene Olsen, of Olsen & Associates
Located in Minden, GE Energy is one of the world’s leading suppliers of power generation and energy delivery technologies including those driven by renewable resources such as wind.
Stephanie Kruse, Moderator. Stephanie Kruse is president and chief strategist of KPS|3 Marketing. She has an MBA with emphasis in marketing and organizational strategy, and a BA in journalism/theater. She is also a retired registered nurse so she’s available to diagnose any errant rashes audience members may have after the presentation.
Lorna Shepard. Lorna has worked with prestigious agencies in Chicago and San Francisco and has handled major accounts such as Sears, Clorox and Janus Mutual Funds.
Casey Strachan. Casey Strachan is VP, Creative Services, for KPS|3 where he serves as “brand watchdog” for KPS|3’s clients, and is responsible for overseeing the creative concepts, copy direction, broadcast and print advertising.
Nancy Eklof. Nancy Eklof is a longtime marketing, advertising and public relations executive with over 25 years of experience in this market. Currently she runs the office of Nancy Eklof Public Relations. Previously she was agency director and VP for the Reno office of R&R (Advertising) Partners for ten years and has worked with other agencies in Reno. She enjoys mentoring UNR students and working with non-profit groups.
