Look around. Much of our personal world has been recommended by our friends. Our friends influence us on the purchases we make, the music we listen to, the restaurants we try. In fact, no other marketing medium has ever been as effective as the recommendations from friends.

And then Facebook came along.

Facebook has the unique capability of publicizing these word-of-mouth conversations to the world. And it’s important that your customers are saying the right things about you. But how does a business build a professional, yet engaging buzz around their business in this social atmosphere?

Join us February 22nd and listen to Eric Bengston uncover 10 social media strategies that help build your business and grow its customer network.

Facebook (along with Twitter, LinkedIn, Yelp, etc.) is an essential tool to market a business. From designing a professional-looking Welcome Tab, to developing content strategies, and even running Facebook ads or contests to get more fans, Facebook grows customer networks.

Our Speaker: Eric Bengston is from Denver and is the general manager of Swift Digital, a social media agency division of Swift Communications.  After working at IBM for years, Eric jumped into the entrepreneurial world and found his niche in digital marketing. Swift Digital’s success has been built by developing engaging social media strategies for clients, such as Tahoe.com, Juniper Hill, De La Fuente Cadillac and the Greeley Stampede.

Wednesday, February 22nd
Atlantis Hotel Casino
Networking: 11:30 AM – Noon
Lunch: Noon – 1:00 PM
RSVP by 12pm, Friday, February 17th

Luncheon Pricing
$25 AMA, A2N2, PRSA Members with RSVP
$30 Non-Members with RSVP
$35 Without RSVP (Seating is on a space-available, first-come, first-serve basis)
$10 Students with RSVP

* The AMA is charged for each RSVP no show. If you cannot make it, please provide us with at least 24 hour notice or we will have to bill for being an absent RSVP’er.

The Reno Tahoe Chapter of the AMA presents:
CommRow is Reno’s first property of its kind – an urban adventure destination. With the world’s tallest climbing wall, 10 eating establishments, 2 night clubs and a planned pet-friendly hotel, it’s definitely changing things up for downtown Reno.

How on earth did this crazy idea come to reality? Larry DeVincenzi was the man in charge of branding and marketing the entirely new concept from its genesis to the grand opening. Find out how it was done on a small budget and very short timeline.

Be ready to have your questions answered about the future of this key downtown development.

Our Speaker: Larry DeVincenzi is a creative marketing director with more than 25 years of leadership experience in both mature and high growth companies. Larry has created successful brand platforms and projects for Fortune 500 and internationally recognized companies such as Caesars Palace, CommRow, Cox Communications, Discovery Channel, ESPN, Grand Sierra Resort, NBC Sports, The Montage, Microsoft Licensing, MGM Grand Hotel, Porsche Cars North America, Southwest Airlines and the Universities of Nevada in both Reno and Las Vegas.

Larry has been recognized with over 75 national, regional and local awards for professional excellence including numerous Addy’s, Telly’s and Communication Arts design awards.

Tuesday, January 17
Atlantis Hotel Casino
Networking: 11:30 AM – Noon
Lunch: Noon – 1:00 PM
RSVP by 12pm, Friday, January 13th

Luncheon Pricing
$25 AMA, A2N2, PRSA Members with RSVP
$30 Non-Members with RSVP
$35 Without RSVP (Seating is on a space-available, first-come, first-serve basis)
$10 Students with RSVP

* The AMA is charged for each RSVP no show. If you cannot make it, please provide us with at least 24 hour notice or we will have to bill for being an absent RSVP’er. 

The Advertising Association  of Northern Nevada Art Slaves 2010  Show  and  Sale  is  a  group  exhibition  featuring fine  art, music  and written word  created  by  communication professionals  from  the  Truckee  Meadows.  It  is  a  true, “anything  goes”  kind  of  show…painting,  sculpture,  mixed medium, ceramics, photography, music, audio/video, written word,  performance  art:  traditional,  experimental  and  the unheard of. We encourage people working in all mediums to participate. All artwork needs to be dropped off at Digiman Photography  Studio, 4690 Longley Lane, #124  no later than Friday, June 25th between 9 am and 6 pm. Please contact Frank Haxton at 775-741-1375 for other arrangements.

Art Slaves: July 1st thru 31st, 2010
West Street Gallery, 134 West St., Downtown Reno
For more information visit www.a2n2.com.

Download Brochure

Innovative, influential, and creative – come see the cutting edge marketing strategies of 2008. The Reno-Tahoe Chapter of the American Marketing Association will present the ACE Awards at the next luncheon, Wednesday, December 9, 2009 at the Siena Hotel Spa Casino in downtown Reno.

The Stars of Marketing will be honored for campaigns in the Direct Mail, Non-Profit Marketing, Print Advertising, Publicity / Public Relations, Real Estate Marketing, Special Event Marketing, Viral/Guerilla Marketing, Web Marketing and Comprehensive Marketing categories. In addition, two awards will be given out for this year’s Marketer of the Year and Lifetime Achievement.

Wednesday, December 9, 2009
Siena Hotel Spa Casino
Networking: 11:30 AM – Noon
Lunch: Noon – 1:00 PM
RSVP Online by 12pm on Monday, December 7, 2009

Luncheon Pricing
$25 – AMA, A2N2, PRSA Members with RSVP
$30 – Non-Members with RSVP
$35 – Without RSVP (Seating is on a space-available, first-come, first-serve basis)
$10 – Students with RSVP

What is the White Ribbon Campaign (WRC)?
The WRC is the largest effort in the world of men working to end men’s violence against women.

What does it mean to wear a white ribbon?
What does it mean to wear a white ribbon? Wearing a white ribbon is a personal pledge never to commit, condone nor remain silent about violence against women.

What happens during White Ribbon Days?
We urge men and boys to wear a ribbon, including one on their coat so the ribbon will be visible while they’re outdoors. We encourage men to talk in schools, workplaces, and places of worship about the problem of violence. We
are planning a weeks worth of events at various businesses to promote the campaign. Details will be available soon.

White Ribbon Week

November 17th-21st
There will be events, PSAs and information all over the Reno/Sparks area to promote the Campaign.

Join us for the final Celebration:

DATE: Thursday, November 19th
TIME: 6-9pm
LOCATION: Siena

Other Special Events:

• November 17th – White Out Party at the Amendment 21
• November 18th – White Out Party at the Brew House
• November 20th – White Out Party at Ceol
• November 21 – Walk a Mile in Her Shoes at Idlewild Park at 9am.

Articles: Ribbon Campaign Raises Awareness | Men Work to End Violence Against Women

Sponsored By:
American Marketing Association
Professional Saleswomen of Nevada
Maverick Printing
Siena Casino

In Collaboration with:
Crisis Call Center
Safe Embrace

Personal Branding: Tips for Appearing More Professional, Legit and/or Possibly Employable.

PLUS! Dead Give-A-Ways and other Personal Branding Screw-ups You Want to Avoid!

Come hear David LaPlante as he demands you take that swank Bluetooth dangle-dongle berry outta your ear and listen’up! That plan of yours to have your next professional Sears photo-session for your “Avery print-at-home business card” sporting that killa’ Bluetooth headset of yours is a very very bad bad idea. You’ll take away Dave’s other tips about what you should know and what you should do to brand that most important product – YOU.

Our speaker, Dave LaPlante is a self-confessed co-conspirator in skier/cyclist world domination. He has been CEO of Twelve Horses until their recent merger with One to One Interactive. He is now Vice President of Sales and Marketing for the newly merged companies. Dave is a skier, biker, brand marketer extraordinaire, designer, entrepreneur, Nevadan, family guy and entertaining as heck. Try to keep up.

REMINDER: New Location, New RSVP Cut-Off Date, and Special Pricing

Wednesday, October 21,  2009
Atlantis
Networking: 11:30 AM – Noon
Lunch: Noon – 1:00 PM
RSVP by 12pm on Monday,  October 18, 2009

Special Pricing
$20 – People with RSVP
$40 – People Without RSVP *
$10 – Students with RSVP

* Seating is on a space-available, first-come, first-serve basis

Kindness… sure we all believe in it, but have you heard of it?  If not, you either took a long summer vacation (insert jealous chuckle here) or you’ve been channeling your inner hermit for the past few months.  Nevertheless, now’s the time to experience Kindness Is Your Currency – a ubiquitous guerilla marketing campaign that initiated a “wave of kindness” throughout northern Nevada.

Join Valerie Glenn, president and CEO of The Glenn Group, and Philip “Flip” Wright, vice president and director of brand strategy and account planning of The Glenn Group, as they present Kindness Is Your Currency, a feel-good community relations campaign implemented for their client, The Summit.

Valerie and Flip will explore the traditional and non-traditional tactics that worked to make northern Nevada a kinder place.  They will discuss the successes met by incorporating an arsenal of online components. And, they will venture through the instrumental role guerilla marketing played throughout the campaign.

The Glenn Group, an independent full service marketing communications firm, is a blend of fine talent and rich history since 1969.  With offices in Reno and Las Vegas The Glenn Group is Nevada’s third largest integrated marketing communications firm.

REMINDER: New Location, New RSVP Cut-Off Date, and Special Pricing

Wednesday, September 16,  2009
Atlantis
Networking: 11:30 AM – Noon
Lunch: Noon – 1:00 PM
RSVP by 12pm on Friday,  September 11, 2009

A Slammin’ Summer Price
$20 – People with RSVP
$40 – People Without RSVP *
$10 – Students with RSVP

* Seating is on a space-available, first-come, first-serve basis

Being GlamourACE is familiar, but it’s changed to a new date!

This past year we all had to become more creative with smaller budgets. And now it’s time to show everyone just how smashing of a job you did!

The ACE Awards entry deadline has been rescheduled for late summer, so we could include all your work from January through December 2008. So show off your glamourACE work, and compete against the best marketing campaigns of 2008! We’ve made the entry process quick and easy – here’s how to enter:

1. Complete and submit the three entry pages in this packet.
2. Deliver entries, supporting materials, and fees by contacting Bruce Knowlton at 775.250.8495 or knowltonisbruce@hotmail.com. You can also deliver your entries at the drop-off party at the Wild River Grille (17 S. Virginia St. #180) on Friday, August 28, 2009 at 5pm.
3. Attend the glamourACE gala on Friday, September 25, 2009 at the Sienna!

Download Entry Kit

entry guidelines
Please provide the requested information regarding your marketing campaign. Responses to the questions must be no more than two (2) pages, single-sided and 10+ point font. The PDF is designed for direct entry. If possible please complete the PDF and submit. This will ensure you are within the guidelines. But you may choose any format as long as the requirements are met. Responses over two pages or not including the following information will be disqualified. If you enter multiple campaigns, each one must be a separate entry. Hint: As you prepare your entry, please pay special attention to “Quantitative Goals” and “Results”, as these responses have a major impact on your total score.

supporting materials
Please include any supporting materials, including cut sheets, CD/DVD-ROMs, brochures, etc., organized in a 2” (or less) binder for easy shipping to the judging chapter. If you have supporting materials that are too large to fit in the binder, like a poster, please mount on foam board for display purposes. During this year’s awards ceremony, we’ll show an image or radio/TV spot for each winner. Please email an image, radio spot (WAV, MP3 or similar format), or TV spot (Quicktime, MPEG or similar format) to Bruce Knowlton at knowltonisbruce@hotmail.com.

eligibility
All entries must have been printed, published, aired or broadcast for the first time between January 1, 2008 to December 31, 2008. Entries may be submitted by any company or individual involved in the creation or production of the work.

entry fees
$35 for Members (per entry per category)
$50 for non-members (per entry per category)

Download Entry Kit

How to Navigate the Online Jungle

NOTE: NEW LOCATION (Atlantis), NEW RSVP CUT-OFF DATE (Friday) and SPECIAL SUMMER PRICING ($20 with RSVP).

Connect with me on LinkedIn, Find me on Facebook, Follow me on Twitter! Everyone is talking about new media and social media. Even President Obama has a LinkedIn page. But how do we use social media to form profitable business connections?

Professor Felts will explore tactics for building a new media network that really works for developing your brand and online presence. Find out how to increase your online visibility through keywords, optimization and links to expand your network of customers, clients and referral sources. Learn how to navigate what appears to be a jungle, by creating a new media marketing strategy that works for YOU.

Todd Felts, MALS, is an assistant professor of integrated marketing communications in the Reynolds School of Journalism at UNR, Reno. Felts also consults with businesses across the U.S. on traditional and online public relations and advertising strategy. A much sought after speaker on issues involving social marketing, Felts authors marketing articles published in national trade publications.

Wednesday, July 15, 2009
Atlantis
Networking: 11:30 AM – Noon
Lunch: Noon – 1:00 PM
RSVP by 12pm on Friday,  July 11, 2009

Cost
$20 – People with RSVP
$40 – Everyone Without RSVP (Seating is on a space-available, first-come, first-serve basis)
$10 – Students with RSVP

A Slammin’ Summer Price
The AMA has made some positive changes in the past few months, and we’re passing the savings onto you!
Now introducing this summer’s new pricing for our “How to” Marketing Series:

Join us for our next luncheon:

The Recession Tool Kit for Marketers:
It’s Time to Get Your Hands Dirty… in a Very Smart Way

You’ve heard all the comments about marketing in a recession…

And you probably went…

Your “How To” Recession Tool Kit.
In this session, you’ll hear, experience and walk away with tools that you can use immediately to assess, re-tool and amp up your marketing efforts (notice we didn’t say ramp up).  Find out how to stay calm, think smart – what to do and “How To” market like crazy without going crazy.

Stephanie Kruse of KPS|3 Marketing, a marketing and communications strategist with 25 years of experience, will lead the audience through a hands-on, interactive session that will provide participants with a few ah-hah moments.

Wednesday, June 17, 2009
Harrah’s Convention Center
Networking: 11:30 AM – Noon
Lunch: Noon – 1:00 PM

RSVP by 12pm on Monday, June 15, 2009
* The AMA bills RSVP’d no-shows unless you cancel at least 48 hours before the event, so we have time to cancel your meal.