Young Professionals discover how to get involved in our community

The Reno-Tahoe Young Professionals Network (RTYPN) is thrilled to announce the launch of The Pebble Project, which will take place on July 2nd from 5:30 to 7:00 PM at the future Nevada Discovery Museum. The theme of the launch, which is the first of quarterly Pebble Project events, will be Arts and Special Events. Thanks to a grant from Kaizen Consulting Services and co-sponsored by The American Red Cross of Northern Nevada, RTYPN members will learn about volunteerism and board membership and have direct access to community organizations and their leadership opportunities. Organizations expected to be present at the launch are: the American Red Cross of Northern Nevada, Artown, Reno Chamber Orchestra, Reno Philharmonic, Nevada Opera, Holland Project, AVA Ballet, National Automobile Museum, Lake Tahoe Shakespeare Festival, Make-A-Wish of Northern Nevada, Nevada Museum of Art, Reno Arts Commission, Reno Balloon Races, Sierra Arts and Youth Art Works.

Kaizen Consulting Services has generously provided the “Pebble” and RTYPN members will provide the “Effect” by becoming involved in leadership positions with organizations in our community. At each quarterly Pebble Project event, members can learn about board, committee and volunteer opportunities in local nonprofit and government (citizen and neighborhood advisory groups) organizations. Representatives will be there to meet, chat with and get to know members who want to become more involved.

No other organization in northern Nevada boasts a quest to inspire volunteerism like the RTYPN through The Pebble Project. The founders of this project hope to create a long-lasting and incredible difference in our community, which includes improving quality of life, inspiring charitable and economic growth and developing a unified community spirit across our region. As stated by Kaizen Consulting Services, “it’s about ‘being significant’ - the effect of one’s achievements are multiplied when focused on the greater good of the community!”

The mission of the RTYPN is to cultivate an informed and involved young professional community in the Truckee Meadows in order to retain and attract young and diverse talent. For more information on becoming a member of the RTYPN, visit www.renotahoeypn.com. To RSVP for the July 2nd Pebble Project launch, please email RSVP@renotahoeypn.com.

Rise from the ashes of the hum-drum workload and express your creativity in Art Slaves 2008.

It is an “anything goes” kind of show — painting, sculpture, mixed medium, ceramics, photography, music, audio/video, written word, performance art — traditional, experimental and the unheard of.

Art Slaves Show and Sale will be hosted by our friends at The Montage Sales Gallery for the entire month of July during Artown.

Deadline for entries is June 27 and the entry fee is $25.00.

Art Slaves is an official Artown event.

The 2008 ACE Awards Gala will be here soon, and the Reno-Tahoe American Marketing Association is seeking nominations for Marketer of the Year and the Lifetime Achievement Award. To nominate someone, please email the following information to Jessica Hensler at jessica.hensler@hmcarchitects.com 

Marketer of the Year
1. Name
2. Title
3. Organization
4. Three significant contributions to the advancement of the marketing profession 

Lifetime Achievement Award
1. Name
2. Title
3. Organization
4. A brief description of this person’s body of work and why they deserve this award 

Nominations are due on Friday, April 25, 2008.

More Details Here   –   Download the Official Entry Kit Here

The Super Bowl is the biggest advertising venue of the year, reaching up to 60 percent of the United States’ population. However, it is not just the big game that draws spectators. According to a Retail Advertising and Marketing Association survey, 36.3 percent of consumers will tune in primarily to watch the commercials. With so many eyeballs on the screen, Fox had advertisers paying $2.7 million for a 30-second commercial.

The top-dollar ad spending was not the only impressive number for the big weekend:

Viewing Statistics
- 141.4 million viewers
- More people watched the Super Bowl than voted in the 2004 Presidential Election

Party Time
- 7.5 million parties on Super Bowl Sunday
- 1.5 million televisions are sold the week prior to the game
- Big screen television sales increased five-fold

Food Consumption
- Food consumption during this weekend is second to Thanksgiving
- 13.2 million avocados are sold in preparation for guacamole
- According to the Snack Food Association, 30.4 million pounds of snack foods are consumed by Americans
- 1 in 7 people order take-out or delivery from a restaurant
- The largest number of pizza deliveries are made during Super Bowl Sunday, most of them during half-time

Beer Consumption
- According to the Beer Institute, 3.5 percent annual beer sales come from Super Bowl weekend
- The big game makes January one of the top months for beer consumption

Sources: Associated Content and About.com

The 2nd Annual Post-Superbowl Ad Review

The Super Bowl Ads:
Who Fumbled? Who Scored?

Join the AMA next month as our panel of advertising and marketing professionals recap the best (and worst) Superbowl ads. Check back soon for more!

Here are some opportunities to demonstrate your support for The Great Reno Balloon Race – Reno’s most breathtaking special event.

Donate a Silent Auction Item: The Great Reno Balloon Race is looking for silent auction items with a $50 – $100 value. Proceeds from the silent auction will benefit the Great Reno Balloon Race, ensuring the event will continue to float across the Reno Skyline for years to come. Click on the link below for the silent auction registration letter and form.

http://www.renoballoon.com/pdfs/silent_auction_letter_2007_final.pdf

Volunteer at the Great Reno Balloon Race: The Aeronauts, the official volunteer group of the Great Reno Balloon Race, are actively recruiting volunteers to assist with the event. Click on the link below for more information about volunteering at the Great Reno Balloon Race.

http://www.renoballoon.com/about/about_volunteer.html

Thank you for supporting the Great Reno Balloon Race!

PS: Keep a Balloon Race Sponsorship in mind for 2008! A Balloon Race sponsorship is wonderful way to entertain valuable clients and venders; show appreciation to your staff and a great way to fly your company banner in front of 140,000 smiling spectators. 

Generational Marketing: A Puzzle to be Solved
Thursday, July 19, 2007 – 8:00AM - 10:00 AM
Harrah’s Reno Convention Center

RSVP Online Now

Member Appreciation Month:
July’s AMA in the AM is free for AMA Members

Are you prepared to market to a multi-generational audience? For the first time in modern history there are four generations of active consumers in the buying market. The tremendous differences among them are one of the greatest challenges facing organizations today.

Generational Marketing: A Puzzle to be Solved, is a powerful session that will engage and challenge you to look through new lenses and develop the tools to deal with generational marketing strategies. The session will take a brief tour of what creates a generation and focuses on factors influencing each generation’s behavior in the buying market.

Join us for this important presentation and begin to solve the puzzle of generational marketing. You’ll develop practical strategies to speak the marketing language for the generation you’re targeting.

Speaker: Dina Cipollaro, MA, LPC
Co-founder, Fundamental Training Solutions
Dina is a trainer, consultant, and adjunct faculty member in the art and science of work styles and leadership, bringing ten years of human resources experience to her presentations. Well known for her innovative approach to training, Dina has a Masters degree in Counseling and Educational Psychology and is currently the Internship & Outreach Coordinator at Lake Tahoe Community College.

DATE: Thursday, July 19, 2007
TIME:
Registration and Networking: 8:00 AM - 8:30 AM
Presentation: 8:30 AM - 10:00 AM
PLACE: Harrah’s Reno Convention Center
COST:
FREE! AMA Members and Students
$35 Non-Members

RSVP Online Now

Technorati Tags: Reno Tahoe AMA, AMA in the AM, Generational Marketing

July’s Joint AMA/PRSA Luncheon Will Help You Bring Home The Bacon!
Effective Trades Management - Substance With Sizzle!

Wed, July 25, 2007 - 11:30 AM - 1:00 PM
Harrah’s Reno Convention Center
RSVP online now

Do you worry that your booth, demo or presentation has failed if it isn’t the most exciting and talked-about exhibit on the show floor? Au contraire.  Gimmicks alone just burn up the budget - - substance with sizzle brings home the bacon.

Join us for the joint AMA/PRSA luncheon on July 25th when Janelle Orr, president of Marketing for Success, addresses the ‘Substance With Sizzle^TM’ concept of tradeshow marketing.  Learn ten specific strategies you can easily apply to your tradeshow planning and promotions, no matter your industry.

Come prepared with questions…Janelle will share tips from 25 years of tradeshow marketing, and you’ll find out

• How to make your booth expenditures worthwhile
• How to draw participation and the right crowd
• How to follow up and turn leads into revenue

Special Note: This July luncheon will take place at Harrah’s Reno, and will benefit the Northern Nevada Food Bank. For each donated box of cereal, or cereal bars, attendees may enter their name in a drawing to win a free meeting.

About the speaker:

President of Marketing for Success in Lincoln, CA, Janelle Orr has over 25 years experience in the challenging world of trade shows. After working at Hewlett-Packard for 15 years and unifying the company’s diverse and disjointed trade show programs into an integrated, $5-million effort with top honors, she opened her own marketing communications agency. Janelle’s current passion is helping companies think about the bigger picture of strategic marketing and how integration is the key to their success. 

DATE: Wednesday, July 25, 2007
TIME: Registration and Networking: 11:30 AM - Noon
Presentation and Lunch: Noon - 1:00 PM
PLACE: Harrah’s Reno Convention Center
COST:
$19 - AMA and PRSA Members and Students paid in advance
$29 - Non-Members paid in advance
$20 - AMA and PRSA Members paid at the door
$30 - Non-members paid at the door
$40 - At the door without RSVP - Seating is on a space-available, first-come, first-served basis, with seating at noon

RSVP online by Monday, July 23

Note: To cancel your RSVP,
please email Roseanne Hardenbrook at least 48 hours before the event