Internet marketing is the most cost effective and successful form of advertising to reach your target audience. Up to 72% of shoppers do research online prior to purchase, so how can your company land on the top of their search results page? It’s called search engine optimization, or SEO.

Our speaker, Michael Fitzpatrick, helps highly competitive auto dealerships change their websites to help buyers find them online. Join us and learn what you can do right now to drive targeted traffic to your website. Find out about:

• On site and off site SEO
• How to evaluate your website
• Organic and paid search
• How to make a positive impact right away.

Our Speaker: NetBizCoach is his name, and SEO is his game. Michael Fitzpatrick, is owner of NetBizCoach and V.P. of sales and marketing for DealerTrend, an international auto internet marketing company located in Reno. Mike brings a wealth of online marketing knowledge, with experience in the very competitive automotive industry. His clients consistently rank high on their potential customers’ search results page.

Wednesday, March 17, 2010
Atlantis Hotel Casino
Networking: 11:30 AM – Noon
Lunch: Noon – 1:00 PM
RSVP by 12pm, Monday, March 15

Luncheon Pricing
$25 – AMA, A2N2, PRSA Members with RSVP
$30 – Non-Members with RSVP
$35 – Without RSVP (Seating is on a space-available, first-come, first-serve basis)
$10 – Students with RSVP

It’s hard to imagine a world without Google. Yet many people don’t realize Google offers free marketing tools which are extremely valuable in promoting services or products online.

Get the insider’s scoop about Google’s free tools and see a demonstration of the unique features they offer. Everyone is profiting from Google, why not you?

• Learn about the most effective free Google tools
• See demos of analytics, site maps, alerts, keyword tool, maps, widgets… and more
• Find barriers you can eliminate when Google crawls and indexes your site
• Drive traffic to your site – evaluate links and Google search queries

Our Speakers:
Jarrod Lopiccolo is CEO of Noble Studios, an international web development and digital marketing company. In 2009, in a struggling economy, Noble Studios experienced its largest growth in sales, securing service agreements with international brands, such as Autodesk, Inc., one of the world’s top five software companies.

Tyler Kayser, Lead Web Developer at Noble Studios, has a passion for new technologies. Tyler is described as “a brilliant programmer who can tackle the hardest projects without breaking a sweat or mussing his hair. He is a Dr Pepper fueled logic machine.”

Wednesday, February 17, 2010
Atlantis Hotel Casino
Networking: 11:30 AM – Noon
Lunch: Noon – 1:00 PM
RSVP Online by 12pm on Monday, February 15, 2010

Luncheon Pricing
$25 – AMA, A2N2, PRSA Members with RSVP
$30 – Non-Members with RSVP
$35 – Without RSVP (Seating is on a space-available, first-come, first-serve basis)
$10 – Students with RSVP

Doing the same thing and expecting different results is insanity.  But change is hard and uncomfortable, so what’s a marketer to do?

The RSCVA has seen a decade of declining visitation, now worsened by the mother of all recessions. Michael Thomas, executive director of marketing, will tell about the process to revitalize the region’s brand, rally the tourism community and catalyze the area’s marketing with a new campaign. Michael will share stories from the trenches about:

• Marketing’s role in reinventing or revitalizing a business
• How to overcome resistance to change
• How a brand is earned, not made
• How to find the answer to kick start YOUR brand

Our Speaker: As executive director of marketing for the RSCVA, Michael oversees communications, advertising, special events and Internet marketing.  He previously focused on economic development, business development, sales and marketing with EDAWN, Twelve Horses and TechAlliance.  Prior to those roles, Mr. Thomas was a broadcast journalist, last working as an anchor reporter for KTVN Channel 2. He has received recognition from the AMA and PRSA and was named one of the inaugural 20 under 40 award winners by the Reno Gazette-Journal and Reno-Tahoe Young Professionals Network.

Wednesday, January 20, 2010
Atlantis Hotel Casino
Networking: 11:30 AM – Noon
Lunch: Noon – 1:00 PM
RSVP Online by 12pm on Monday, January 18, 2009

Luncheon Pricing
$25 – AMA, A2N2, PRSA Members with RSVP
$30 – Non-Members with RSVP
$35 – Without RSVP (Seating is on a space-available, first-come, first-serve basis)
$10 – Students with RSVP