The content people create about your brand matters more than content you create about yourself.

Consumers trust eachother more than they trust your brand, and social media, through Yelp, Twitter, Blogs, Facebook, and more gives them easy access to their trusted network. Social media is a core component that drives brand perception and your marketing plan should reflect that. But you can’t just launch a one-off message and hope for success. Your entire brand needs to become social in order to create something interactive, something remarkable that translates into success.

Rob Gaedtke and Mike Henderson present their insights into creating social brands and reaching customers on their terms on the web through social brand building, content marketing, and an ecosystem approach to web marketing.

Our Speakers:

Rob Gaedtke heads up OTO | travel, One to One interactive’s travel and tourism practice group that provides complete one-to-one digital marketing solutions for today’s travel brands. Here he manages a team of creative, technical, and strategic professionals building online ecosystems and dynamic websites supported and grown through email campaigns, social media tactics, online and broadcast video as well as paid and non paid search.

Since 2005, Mike Henderson has delivered strategic and creative social media marketing campaigns and content including strategic social media planning, copywriting for web, email and print; video production; photography; coordinated multimedia campaigns and account management and sales.

Wednesday, April 21, 2010
Atlantis Hotel Casino
Networking: 11:30 AM – Noon
Lunch: Noon – 1:00 PM
RSVP by 12pm, Monday, April 19

Luncheon Pricing
$25 – AMA, A2N2, PRSA Members with RSVP
$30 – Non-Members with RSVP
$35 – Without RSVP (Seating is on a space-available, first-come, first-serve basis)
$10 – Students with RSVP

Internet marketing is the most cost effective and successful form of advertising to reach your target audience. Up to 72% of shoppers do research online prior to purchase, so how can your company land on the top of their search results page? It’s called search engine optimization, or SEO.

Our speaker, Michael Fitzpatrick, helps highly competitive auto dealerships change their websites to help buyers find them online. Join us and learn what you can do right now to drive targeted traffic to your website. Find out about:

• On site and off site SEO
• How to evaluate your website
• Organic and paid search
• How to make a positive impact right away.

Our Speaker: NetBizCoach is his name, and SEO is his game. Michael Fitzpatrick, is owner of NetBizCoach and V.P. of sales and marketing for DealerTrend, an international auto internet marketing company located in Reno. Mike brings a wealth of online marketing knowledge, with experience in the very competitive automotive industry. His clients consistently rank high on their potential customers’ search results page.

Wednesday, March 17, 2010
Atlantis Hotel Casino
Networking: 11:30 AM – Noon
Lunch: Noon – 1:00 PM
RSVP by 12pm, Monday, March 15

Luncheon Pricing
$25 – AMA, A2N2, PRSA Members with RSVP
$30 – Non-Members with RSVP
$35 – Without RSVP (Seating is on a space-available, first-come, first-serve basis)
$10 – Students with RSVP

It’s hard to imagine a world without Google. Yet many people don’t realize Google offers free marketing tools which are extremely valuable in promoting services or products online.

Get the insider’s scoop about Google’s free tools and see a demonstration of the unique features they offer. Everyone is profiting from Google, why not you?

• Learn about the most effective free Google tools
• See demos of analytics, site maps, alerts, keyword tool, maps, widgets… and more
• Find barriers you can eliminate when Google crawls and indexes your site
• Drive traffic to your site – evaluate links and Google search queries

Our Speakers:
Jarrod Lopiccolo is CEO of Noble Studios, an international web development and digital marketing company. In 2009, in a struggling economy, Noble Studios experienced its largest growth in sales, securing service agreements with international brands, such as Autodesk, Inc., one of the world’s top five software companies.

Tyler Kayser, Lead Web Developer at Noble Studios, has a passion for new technologies. Tyler is described as “a brilliant programmer who can tackle the hardest projects without breaking a sweat or mussing his hair. He is a Dr Pepper fueled logic machine.”

Wednesday, February 17, 2010
Atlantis Hotel Casino
Networking: 11:30 AM – Noon
Lunch: Noon – 1:00 PM
RSVP Online by 12pm on Monday, February 15, 2010

Luncheon Pricing
$25 – AMA, A2N2, PRSA Members with RSVP
$30 – Non-Members with RSVP
$35 – Without RSVP (Seating is on a space-available, first-come, first-serve basis)
$10 – Students with RSVP