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Marketing

The World, the Olympics, and Marketing the Reno/Tahoe Area

Monday, October 24th, 2011

The Reno Tahoe Winter Games Coalition is a non-profit corporation dedicated to having Reno-Tahoe become the next North American region selected to host the Olympic Winter Games. The coalition includes board members and volunteers from the public and private sectors of Nevada and California. The organization also brings shorter term economic impact opportunities to the area, including the USATF National Jr. Olympic Cross Country Championships.

Our Speaker: Jon Killoran is the Chief Executive Officer of the Reno Tahoe Winter Reno Tahoe Winter Games CoalitionGames Coalition, with the mission to bring a future Olympic Winter Games back to Reno/Tahoe. Jon has served in this position since February 2009, working with public and private sector leaders from Nevada and California to position our region as a premiere sports destination and bid favorite to host the Games. Before joining the Olympic effort, Jon spent 21-years in Reno’s television news industry. He earned several awards for his work as a sports broadcaster before being promoted to a similarly distinguished stint as news director for KRNV News 4.

 

Tuesday, November 15
Atlantis Hotel Casino
Networking: 11:30 AM – Noon
Lunch: Noon – 1:00 PM
RSVP by 12pm, Friday, November 11th

Click to RSVP

Luncheon Pricing
$25 – AMA, A2N2, PRSA Members with RSVP
$30 – Non-Members with RSVP
$35 – Without RSVP (Seating is on a space-available, first-come, first-serve basis)
$10 – Students with RSVP

Developing dynamic and engaging brands

Friday, September 23rd, 2011

Rediscover your brand’s magic! Ron Strauss has helped hundreds of CEO’s reignite their brands. Value Creation: Power of Brand EquityValues-based BrandingSM is a common-sense approach to businesses, branding and innovation that is easy to understand, and easy to put to work.

Our Speaker
Ron Strauss is an innovative thinker in marketing and branding. Hundreds of CEO’s have benefited from his insights into how to rediscover the power of their corporate and product/service brands. Ron led the marketing campaigns for:

  • Siemens
  • Schlumberger
  • Land O’ Lakes
  • Mobil

which won CLIO, One Show, and AMY awards. Ron co-authored the highly acclaimed book Value Creation: The Power of Brand Equity.

He also authored “Leading CEOs and Boards to a Greater Understanding of Brand Equity” in the inaugural issue of Chief Marketing Officer Journal.

A Cornell University alumnus,  he created the American Marketing Association’s two-day training seminars “Brand Measurement – Its Purpose, Potential and New Approaches” and “Online Branding: What Does Great Performance Look Like?”

Tuesday, October 11
Atlantis Hotel Casino
Networking: 11:30 AM – Noon
Lunch: Noon – 1:00 PM
RSVP by 12pm, Friday, October 7th

Luncheon Pricing
$25 – AMA, A2N2, PRSA Members with RSVP
$30 – Non-Members with RSVP
$35 – Without RSVP (Seating is on a space-available, first-come, first-serve basis)
$10 – Students with RSVP

IGT Accepting Applications for Two Marketing Positions

Monday, September 19th, 2011

Public Relations Manager

Responsibilities:
IGT is looking for a Public Relations Manager to lead company-wide PR strategies and drive global messaging. Supervise and mentor a team of PR Representatives and manage external PR and advertising agencies and related vendors. Build media relationships and develop a media outreach plan. Write and distribute press releases and media alerts. Oversee the coordination of media events.  Work cross-functionally to support PR for product launches, corporate initiatives, technology developments, and achievement of company milestones. Analyze performance data and prepare management reporting relating to campaign results, corporate impact and other important quantitative and qualitative data.

Qualifications:

  • BS/BA required with a degree in marketing, communications, journalism, English or related
  • 8 years of PR experience and 2+ years of experience managing PR teams
  • International experience a plus
  • Expertise in developing and executing PR strategy
  • Demonstrated written and verbal communication skills
  • Creative, able to influence and passionate about influence internal and external audiences
  • Team player

Interested and qualified applicants must send their resumes with cover letter to: Teri.Diaz(at)IGT(dot)com

Marketing Specialist III

Manages and leads the implementation of sales tools and product marketing materials for IGT’s largest product line – Core Products. Visit www.IGT.com/Games to learn more.  Projects you will be responsible for managing and spearheading are product brochures, web content, power point presentations, and publicity stunts for product launches, the writing of creative briefs and video scripts and special projects as needed. An understanding of social media marketing is helpful. The ideal candidate will be creative, possess superior communications and budget-planning skills, and be up to the task of launching products with casino partners, globally. You will frequently engage with sales, product management and the game studios to validate messaging and receive input on needed sales materials. You believe there is no “I” in team and work well with peers.

Qualifications – Bachelor’s Degree in journalism, marketing, communications or related field. 5+ years of experience in corporate marketing with demonstrated career progression. Casino marketing and/or gaming industry knowledge a plus.

Interested and qualified applicants must send their resumes with cover letter to: Teri.Diaz(at)IGT(dot)com


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