Local Icons Share their Marketing Experiences

Join these innovative small business owners, as they discuss the effective marketing strategies they’ve used to survive the economy, and thrive in our area. What works? What hasn’t? Find out at this month’s luncheon and seep in the experiences shared by these successful small business owners.

Paul Doege – Owner, Recycled Records | Panelist
	In late 1980, Paul Doege acquired Recycled Records, then on Wells Avenue. Now in its 33rd year, Recycled Records remains the only remaining dedicated music/movie store in the Reno area, outlasting such notable institutions as Mirabellis, Wherehouse, Sam Goody, and Tower Records.

Misty Young – Owner, Squeeze In | Panelist
	The original Squeeze In was opened in May 1974 in downtown Truckee. Now, over 37 years later, the Squeeze In operates in three locations around Northern Nevada. Year after year, Truckee has voted the Squeeze In as the best breakfast in Truckee, as well as the restaurant recently was voted the best breakfast in Reno in 2011.

Jay Bushman – Owner, Nothing to It Cooking School | Panelist
	Started in 1995, Nothing to It Cooking School provides hands-on and demonstration classes taught by a variety of Master Chefs. The school started at the request of friends eager to improve their skills in the kitchen and hasn’t turned back since.

John Murphy – General Manager, Reno News and Review | Moderator
	John has been the General Manager of the Reno News & Review for 11 years and also produces downtown Reno’s “Rollin’ on the River” music series. John has been an advertising and marketing professional for 27 years. The Advertising Association of Northern Nevada, named him “Ad Person of the Year” for 2010.

Tuesday, September 20
Atlantis Hotel Casino
Networking: 11:30 AM – Noon
Lunch: Noon – 1:00 PM
RSVP by 12pm, Monday, September 19th

Luncheon Pricing
$25 – AMA, A2N2, PRSA Members with RSVP
$30 – Non-Members with RSVP
$35 – Without RSVP (Seating is on a space-available, first-come, first-serve basis)
$10 – Students with RSVP

A panel of women discussing how to market to women

In the fight for equal opportunity for women, there has been a disconnect in the fundamental differences between men and women. Those differences do exist and as marketers this news is important. Women account for roughly 85% of all consumer purchases include everything from vehicles to healthcare.

Whether your focus is on sales, design, copy, client relations, management, this topic involves you.Don’t miss Susan Hill and Kymberlee Simantel answering the tough questions from moderator, Alison Gaulden in a panel style spit fire.

Our Panelists:

	Susan Hill – Panelist Susan Hill, MA, APR, is owner and chief amplifier for Susan Hill Public Relations ~ Marketing, a public relations consultancy that works with businesses to amplify their messages for growth and success.
	Kymberlee Simantel – Panelist Kymberlee Simantel is an Inspiration Engineer & CEO of Winning Ways For Life. She inspires confidence & charisma through artful communication and connection.  Kymberlee launched the eWomenNetwork, Reno/Tahoe, an international woman’s business organization in 2005.
	Alison Gaulden – Moderator Alison Gaulden started Agile Campaign Strategies in 2009 to share her knowledge and enthusiasm for public relations, with specialties in public affairs, community and member relations, media relations and publicity, marketing and volunteer/board development.

Tuesday, August 16
Atlantis Hotel Casino
Networking: 11:30 AM – Noon
Lunch: Noon – 1:00 PM
RSVP by 12pm, Friday, July 12th

Luncheon Pricing
$25 – AMA, A2N2, PRSA Members with RSVP
$30 – Non-Members with RSVP
$35 – Without RSVP (Seating is on a space-available, first-come, first-serve basis)
$10 – Students with RSVP

Everyone is talking – your customers, employees, and suppliers – and anything they say online about you and your organization becomes a permanent marketing message that can spread quickly through social networks to people you might never imagined you could reach. Are you listening, responding, and participating in these conversations in order to build trust with people, or are you stuck in outdated and ineffective paradigm of marketing? Good social business applies the new operating principles of inbound marketing to attract people to your business with influential content and conversations that build communities of allies for your cause.

Our Speaker
Bret L. Simmons, Ph.D., is an Associate Professor of Management at The University of Nevada, Reno. He earned his doctorate in Business Administration at Oklahoma State University in Stillwater.  Bret teaches university courses in organizational behavior and social business to both undergraduate and MBA students.  He blogs about leadership and social business at his website Positive Organizational Behavior. You can also find Bret on Twitter, Facebook, and Linkedin.

Tuesday, July 19
Atlantis Hotel Casino
Networking: 11:30 AM – Noon
Lunch: Noon – 1:00 PM
RSVP by 12pm, Friday, July 15th

Luncheon Pricing
$25 – AMA, A2N2, PRSA Members with RSVP
$30 – Non-Members with RSVP
$35 – Without RSVP (Seating is on a space-available, first-come, first-serve basis)
$10 – Students with RSVP