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Marketing

IGT Accepting Applications for Two Marketing Positions

Monday, September 19th, 2011

Public Relations Manager

Responsibilities:
IGT is looking for a Public Relations Manager to lead company-wide PR strategies and drive global messaging. Supervise and mentor a team of PR Representatives and manage external PR and advertising agencies and related vendors. Build media relationships and develop a media outreach plan. Write and distribute press releases and media alerts. Oversee the coordination of media events.  Work cross-functionally to support PR for product launches, corporate initiatives, technology developments, and achievement of company milestones. Analyze performance data and prepare management reporting relating to campaign results, corporate impact and other important quantitative and qualitative data.

Qualifications:

  • BS/BA required with a degree in marketing, communications, journalism, English or related
  • 8 years of PR experience and 2+ years of experience managing PR teams
  • International experience a plus
  • Expertise in developing and executing PR strategy
  • Demonstrated written and verbal communication skills
  • Creative, able to influence and passionate about influence internal and external audiences
  • Team player

Interested and qualified applicants must send their resumes with cover letter to: Teri.Diaz(at)IGT(dot)com

Marketing Specialist III

Manages and leads the implementation of sales tools and product marketing materials for IGT’s largest product line – Core Products. Visit www.IGT.com/Games to learn more.  Projects you will be responsible for managing and spearheading are product brochures, web content, power point presentations, and publicity stunts for product launches, the writing of creative briefs and video scripts and special projects as needed. An understanding of social media marketing is helpful. The ideal candidate will be creative, possess superior communications and budget-planning skills, and be up to the task of launching products with casino partners, globally. You will frequently engage with sales, product management and the game studios to validate messaging and receive input on needed sales materials. You believe there is no “I” in team and work well with peers.

Qualifications – Bachelor’s Degree in journalism, marketing, communications or related field. 5+ years of experience in corporate marketing with demonstrated career progression. Casino marketing and/or gaming industry knowledge a plus.

Interested and qualified applicants must send their resumes with cover letter to: Teri.Diaz(at)IGT(dot)com


Small Businesses and the Success of Marketing

Tuesday, September 13th, 2011

Local Icons Share their Marketing Experiences

Join these innovative small business owners, as they discuss the effective marketing strategies they’ve used to survive the economy, and thrive in our area. What works? What hasn’t? Find out at this month’s luncheon and seep in the experiences shared by these successful small business owners.

Paul Doege – Owner, Recycled Records | Panelist
Recycled Records In late 1980, Paul Doege acquired Recycled Records, then on Wells Avenue. Now in its 33rd year, Recycled Records remains the only remaining dedicated music/movie store in the Reno area, outlasting such notable institutions as Mirabellis, Wherehouse, Sam Goody, and Tower Records.

Misty Young – Owner, Squeeze In | Panelist
Squeeze In The original Squeeze In was opened in May 1974 in downtown Truckee. Now, over 37 years later, the Squeeze In operates in three locations around Northern Nevada. Year after year, Truckee has voted the Squeeze In as the best breakfast in Truckee, as well as the restaurant recently was voted the best breakfast in Reno in 2011.

Jay Bushman – Owner, Nothing to It Cooking School | Panelist
Nothing to It Started in 1995, Nothing to It Cooking School provides hands-on and demonstration classes taught by a variety of Master Chefs. The school started at the request of friends eager to improve their skills in the kitchen and hasn’t turned back since.

John Murphy – General Manager, Reno News and Review | Moderator
Reno News and Review John has been the General Manager of the Reno News & Review for 11 years and also produces downtown Reno’s “Rollin’ on the River” music series. John has been an advertising and marketing professional for 27 years. The Advertising Association of Northern Nevada, named him “Ad Person of the Year” for 2010.

Tuesday, September 20
Atlantis Hotel Casino
Networking: 11:30 AM – Noon
Lunch: Noon – 1:00 PM
RSVP by 12pm, Monday, September 19th

Luncheon Pricing
$25 – AMA, A2N2, PRSA Members with RSVP
$30 – Non-Members with RSVP
$35 – Without RSVP (Seating is on a space-available, first-come, first-serve basis)
$10 – Students with RSVP

Men are from mars & Women are the consumers

Thursday, August 4th, 2011

A panel of women discussing how to market to women

In the fight for equal opportunity for women, there has been a disconnect in the fundamental differences between men and women. Those differences do exist and as marketers this news is important. Women account for roughly 85% of all consumer purchases include everything from vehicles to healthcare.

Whether your focus is on sales, design, copy, client relations, management, this topic involves you.Don’t miss Susan Hill and Kymberlee Simantel answering the tough questions from moderator, Alison Gaulden in a panel style spit fire.

Our Panelists:

Susan Hill Susan Hill – Panelist
Susan Hill, MA, APR, is owner and chief amplifier for Susan Hill Public Relations ~ Marketing, a public relations consultancy that works with businesses to amplify their messages for growth and success.
Kymberlee Simantel – Panelist
Kymberlee Simantel is an Inspiration Engineer & CEO of Winning Ways For Life. She inspires confidence & charisma through artful communication and connection.  Kymberlee launched the eWomenNetwork, Reno/Tahoe, an international woman’s business organization in 2005.
Alison Gaulden – Moderator
Alison Gaulden started Agile Campaign Strategies in 2009 to share her knowledge and enthusiasm for public relations, with specialties in public affairs, community and member relations, media relations and publicity, marketing and volunteer/board development.

Tuesday, August 16
Atlantis Hotel Casino
Networking: 11:30 AM – Noon
Lunch: Noon – 1:00 PM
RSVP by 12pm, Friday, July 12th

Luncheon Pricing
$25 – AMA, A2N2, PRSA Members with RSVP
$30 – Non-Members with RSVP
$35 – Without RSVP (Seating is on a space-available, first-come, first-serve basis)
$10 – Students with RSVP

 

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