Wednesday, February 21 > 11:30 am – 1:00 pm
Harrah’s Downtown Reno
Click Here to RSVP Now

No, we’re not talking about the teams. We’re talking ads.

Along with speculation about “The Game”, there’s growing hype about the Super Bowl ads.

• Will they be better than last year?
• What will a 30 second spot cost?
• Will the amateur-created ads be any good, or better than the pros?
• Did the “Will you marry me?” guy get his sponsor?

But, what about the ROI?

And while the creative is fun, in our marketer hearts we’re wondering about the ROI. Yes, that uncomfortable place where our feet are held to the fire and it’s all about results. There are lessons for us all in the Super Bowl ads, as we allocate our marketing budgets and consider the answers to these questions.

• Which ad is most effective?
• Which is the best marketing tool?
• And which, if any, should really be spending that kind of dough on placement in the Super Bowl?

Join us as we watch the Super Bowl ads, and hear our panel of creative AND strategy experts dissect them.

Moderator, Stephanie Kruse is President and Principle of KPS|3. Joining Stephanie is a panel of marketing pros, including Cynthia Moore, Marketing Director, at Meadowood Mall, Debbie Jost, President/Founder of Media Access Group, and Tim O’Brien, Creative Director at R&R Partners, who ask the hard questions when they plan a campaign. A marketing strategist/account planner, a media buyer and a creative director will battle on our  podium. (Photos, top to bottom, Stephanie Kruse, Cynthia Moore, Debbie Jost and Tim O’Brien)

Come see the fun and watch the fur fly in the 
Great Super Bowl Debate.

Your opinion counts when you cast your vote for The People’s Choice Super Bowl Ad Awards:

• The most bodacious ad most likely to be remembered
• The ad that hit the mark, got results and made the marketers smile
• The best “OK, I just like this one” ad  

Who, What and Where:DATE:  Wednesday, February 2 7, 2007
TIME:  Registration and Networking: 11:30 AM – Noon
Presentation and Lunch: Noon – 1:00 PM
PLACE:  Harrah’s Reno Convention Center
COST: 
$19 – AMA Members and Students paid in advance
$29 – Non-Members paid in advance
$20 – AMA Members paid at the door
$30 – Non-members paid at the door
$40 – At the door without RSVP – Seating is on a space-available, first-come, first-served   basis, with seating at noon

  Wednesday, February 2 7, 2007   Registration and Networking: 11:30 AM – NoonPresentation and Lunch: Noon – 1:00 PM   $19 – AMA Members and Students paid in advance $29 – Non-Members paid in advance $20 – AMA Members paid at the door $30 – Non-members paid at the door $40 – At the door without RSVP – Seating is on a space-available, first-come, first-served   basis, with seating at noonRSVP online by noon on Monday, February 19.

RSVPs held until 10 minutes before event begins.  Please note that you must cancel your reservation at least 48 hours before the event or be billed for the event. 

Ring in the holidays with every advertising, design, marketing, printing, and public relations pro in town

— it’s Reno’s largest communications industry mixer ever!

December 14, 2006
11:30 am – 1:30 pm
Eldorado Hotel Casino

RSVP by December 11, 2006 by visiting www.RenoTahoeAMA.com/minglebells

All proceeds benefit local children in need during the holidays, through the Children in Transition Program.

$30 Prepaid online
$40 At the door (cash or check only)
Space is limited to 300 attendees — act now and reserve your place today!

Cash Bar!
Raffle With Lots of Fabulous Swag!
Win An iPod nano From Mac-o-rama!
Smooth Tunes With Marvelous Marv!

Brought to you by…
Advertising Association of Northern Nevada (A2N2 & AD2)
American Marketing Association Reno-Tahoe (AMA)
Public Relations Society of America-Sierra Nevada Chapter (PRSA)
Sierra Graphics Network and AIGA of Northern Nevada

RSVP by December 11, 2006 by visiting www.RenoTahoeAMA.com/minglebells

 

 

Phyllis Freyer, vice president of marketing/communications at the newly minted Renown Health, spoke recently at A2N2‘s luncheon, and discussed the process used by Washoe Medical Center in selecting a new name.

Here’s Bill O’Driscoll’s report from the Reno Gazette-Journal

A “compelling” case.

That’s how Renown Health officials describe a consultant’s assessment of the need to change the health-care company’s name from Washoe Medical Center.

Finding that new identity was another matter, and last week Phyllis Freyer, Renown vice president of marketing/communications, walked an audience of Reno-area advertising executives through the yearlong process that led to the launch of Renown eight weeks ago.

“It was very important that people understand our private, not-for-profit status,” she told the Advertising Association of Northern Nevada, referring to confusion with the word “Washoe” in the old name.

The consultant, Monigle Associates of Denver, came up with 60 possible names based on three categories: descriptive, such as a geographical entity; “empty vessel,” or made-up words; and “connotative,” a word, or parts of several together, that has a meaning.

“You look for brevity, memorability,” Freyer said, and then you run exhaustive searches to avoid trademark infringements and other legal traps.

The initial list was trimmed to 10 options, and that was pared down to a final three, which were put before internal staff and community focus groups.

“Monigle told me focus groups might see red flags, and that’s what happened,” Freyer said.

One of the finalists was “Acompra,” a combination of “accomplished” and “comprehensive,” she said. But in it the panel groups saw the word “comp,” which led them to think the company was offering free health care.

“That was kind of the opposite of where we wanted to go,” Freyer said.

“Renown,” though, was a hit, and the focus groups saw “Reno,” or “Reno’s Own,” or “Reno Western Nevada” in it, Freyer said, but added that those interpretations had no bearing in the final decision.

“We picked it for ‘Renown’ and what it stands for,” she said of the word whose Webster’s definition is “widespread and high repute; fame.”

Phyllis Freyer, vice president of marketing/communications at the newly minted Renown Health, spoke recently at A2N2‘s luncheon, and discussed the process used by Washoe Medical Center in selecting a new name.

Here’s Bill O’Driscoll’s report from the Reno Gazette-Journal

A “compelling” case.

That’s how Renown Health officials describe a consultant’s assessment of the need to change the health-care company’s name from Washoe Medical Center.

Finding that new identity was another matter, and last week Phyllis Freyer, Renown vice president of marketing/communications, walked an audience of Reno-area advertising executives through the yearlong process that led to the launch of Renown eight weeks ago.

“It was very important that people understand our private, not-for-profit status,” she told the Advertising Association of Northern Nevada, referring to confusion with the word “Washoe” in the old name.

The consultant, Monigle Associates of Denver, came up with 60 possible names based on three categories: descriptive, such as a geographical entity; “empty vessel,” or made-up words; and “connotative,” a word, or parts of several together, that has a meaning.

“You look for brevity, memorability,” Freyer said, and then you run exhaustive searches to avoid trademark infringements and other legal traps.

The initial list was trimmed to 10 options, and that was pared down to a final three, which were put before internal staff and community focus groups.

“Monigle told me focus groups might see red flags, and that’s what happened,” Freyer said.

One of the finalists was “Acompra,” a combination of “accomplished” and “comprehensive,” she said. But in it the panel groups saw the word “comp,” which led them to think the company was offering free health care.

“That was kind of the opposite of where we wanted to go,” Freyer said.

“Renown,” though, was a hit, and the focus groups saw “Reno,” or “Reno’s Own,” or “Reno Western Nevada” in it, Freyer said, but added that those interpretations had no bearing in the final decision.

“We picked it for ‘Renown’ and what it stands for,” she said of the word whose Webster’s definition is “widespread and high repute; fame.”

The following press release was distributed today:

Reno, NV (October 4, 2006) — The International Headquarters of the American Marketing Association honored the AMA’s Reno-Tahoe Chapter this week with the “Programming Excellence Award” for the best overall programming in 2005-2006. The Reno-Tahoe Chapter was selected from 75 different chapters across the U.S. and Canada.

“I am proud of, and I appreciate, all the hard work of the Reno-Tahoe AMA’s board and committee members who made last year such a success,” said President Dave Archer. “The future success of our chapter rests on the innovation and commitment of member-volunteers who focused on delivering the very best educational and networking opportunities to Northern Nevada’s marketing professionals and business leaders.”

Archer added, “Special recognition belongs to Dave Roberts for his work with each of the AMA lunches as well as this year’s new half-day seminar for small businesses; Mike Rainey for creating the new “AMA in the AM” breakfast seminars, and Angela White for the “ACE Awards” competition and awards gala. This award is the recognition of their good, old-fashioned hard work and dedication, and the work and dedication of the entire Reno-Tahoe AMA chapter.”

AMA International Headquarters created the Chapter Excellence Awards (CEA) program to commend outstanding achievements in AMA chapter leadership and operations. Criteria for the Programming — Overall Excellence award included superior programming communications, regular programming, alternative programming, special events and programming satisfaction.

Past presidents of award-winning CEA chapters and members of AMA’s Professional Chapters Council served as volunteer judges for the awards process.

The Reno-Tahoe chapter of the American Marketing Association has over 140 members. For scheduled luncheons and meetings, as well as leadership information, please visit www.RenoTahoeAMA.com.

The American Marketing Association, one of the largest professional associations for marketers, has 38,000 members worldwide in every area of marketing. For over six decades the AMA has been an essential resource providing relevant marketing information that experienced marketers turn to every day.

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tags: reno, tahoe, ama, chapter, american marketing association, david archer