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Public Relations

PRSA Lunch: The World As Publisher: Highlights to New Media PR & Search Engine Optimization

Sunday, February 11th, 2007

 

Eric Schwartzman

What does it mean to PR professionals’ strategies and tactics when e-zines, blogs, and podcasts are the new media? Does citizen journalism take away credible editorial filters? How do PR pros work best with new media to generate public awareness?

This month’s PRSA luncheon features Eric Schwartzman, managing director of Schwartzman & Associates (www.schwartzmanpr.com), a leading-edge boutique PR firm based in Los Angeles.  He presents the highlights of his exclusive UCLA February class entitled ‘Intro to New Media PR.’ In this PR training course, Eric teaches his attendees about:

  • the latest trends in social media and citizen journalism
  • yielding control of the message to the market
  • monitoring and participating in digital conversations
  • drafting and measuring search engine optimized press releases
  • growing communities and reaching niche audiences through audio and video podcasts
  • using RSS to stay top of mind with key audiences
  • autonomously integrating websites into PR campaigns without relying on webmasters

While one hour does not give Eric the time to address what he covers in five sessions at UCLA, he will give us the highlights and answer your questions about how organizations are integrating blogs, podcasts, RSS and the web into marketing and PR campaigns.

Register today to save your seat!

Who: Eric Schwartzman, Managing Director, Schwartzman & Associates, Inc., Los Angeles

Where: Circus Circus Convention Center – Downtown Reno

When: Wednesday, February 28, 2007, registration begins at 11:30 a.m.

Cost: PRSA Members $20; Non-members $25; Students $15 Our chapter accepts walk-ins on a space-available basis with an additional $5 fee

RSVP: Please contact Aimee Eiguren at aimee@innerwestadv.com or 775-323-4500. Cancellations must be received by noon on Monday, February 26. The Sierra Nevada chapter will bill RSVP no-shows.

The 2007 Great AMA Super Bowl Debate

Sunday, January 28th, 2007

 

Wednesday, February 21 > 11:30 am – 1:00 pm
Harrah’s Downtown Reno
Click Here to RSVP Now

No, we’re not talking about the teams. We’re talking ads.

Along with speculation about “The Game”, there’s growing hype about the Super Bowl ads.

  • Will they be better than last year?
  • What will a 30 second spot cost?
  • Will the amateur-created ads be any good, or better than the pros?
  • Did the “Will you marry me?” guy get his sponsor?

But, what about the ROI?

And while the creative is fun, in our marketer hearts we’re wondering about the ROI. Yes, that uncomfortable place where our feet are held to the fire and it’s all about results. There are lessons for us all in the Super Bowl ads, as we allocate our marketing budgets and consider the answers to these questions.

  • Which ad is most effective?
  • Which is the best marketing tool?
  • And which, if any, should really be spending that kind of dough on placement in the Super Bowl?

Join us as we watch the Super Bowl ads, and hear our panel of creative AND strategy experts dissect them.

Moderator, Stephanie Kruse is President and Principle of KPS|3. Joining Stephanie is a panel of marketing pros, including Cynthia Moore, Marketing Director, at Meadowood Mall, Debbie Jost, President/Founder of Media Access Group, and Tim O’Brien, Creative Director at R&R Partners, who ask the hard questions when they plan a campaign. A marketing strategist/account planner, a media buyer and a creative director will battle on our  podium. (Photos, top to bottom, Stephanie Kruse, Cynthia Moore, Debbie Jost and Tim O’Brien)

Come see the fun and watch the fur fly in the 
Great Super Bowl Debate.

Your opinion counts when you cast your vote for The People’s Choice Super Bowl Ad Awards:

  • The most bodacious ad most likely to be remembered
  • The ad that hit the mark, got results and made the marketers smile
  • The best “OK, I just like this one” ad  

Who, What and Where:DATE:  Wednesday, February 2 7, 2007
TIME:  Registration and Networking: 11:30 AM – Noon
Presentation and Lunch: Noon – 1:00 PM
PLACE:  Harrah’s Reno Convention Center
COST: 
$19 – AMA Members and Students paid in advance
$29 – Non-Members paid in advance
$20 – AMA Members paid at the door
$30 – Non-members paid at the door
$40 – At the door without RSVP – Seating is on a space-available, first-come, first-served   basis, with seating at noon

  Wednesday, February 2 7, 2007   Registration and Networking: 11:30 AM – NoonPresentation and Lunch: Noon – 1:00 PM   $19 – AMA Members and Students paid in advance $29 – Non-Members paid in advance $20 – AMA Members paid at the door $30 – Non-members paid at the door $40 – At the door without RSVP – Seating is on a space-available, first-come, first-served   basis, with seating at noonRSVP online by noon on Monday, February 19.

RSVPs held until 10 minutes before event begins.  Please note that you must cancel your reservation at least 48 hours before the event or be billed for the event. 

Plan to attend MingleBells Holiday Party!

Monday, November 20th, 2006

Ring in the holidays with every advertising, design, marketing, printing, and public relations pro in town

— it’s Reno’s largest communications industry mixer ever!

December 14, 2006
11:30 am – 1:30 pm
Eldorado Hotel Casino

RSVP by December 11, 2006 by visiting www.RenoTahoeAMA.com/minglebells

All proceeds benefit local children in need during the holidays, through the Children in Transition Program.

$30 Prepaid online
$40 At the door (cash or check only)
Space is limited to 300 attendees — act now and reserve your place today!

Cash Bar!
Raffle With Lots of Fabulous Swag!
Win An iPod nano From Mac-o-rama!
Smooth Tunes With Marvelous Marv!

Brought to you by…
Advertising Association of Northern Nevada (A2N2 & AD2)
American Marketing Association Reno-Tahoe (AMA)
Public Relations Society of America-Sierra Nevada Chapter (PRSA)
Sierra Graphics Network and AIGA of Northern Nevada

RSVP by December 11, 2006 by visiting www.RenoTahoeAMA.com/minglebells

 

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