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	<title>Reno Tahoe Chapter of the American Marketing Association</title>
	<atom:link href="http://www.renotahoeama.com/feed" rel="self" type="application/rss+xml" />
	<link>http://www.renotahoeama.com</link>
	<description>A Reno-Tahoe Blog for Information, Knowledge Sharing and Development in the Marketing &#038; Business Professions</description>
	<pubDate>Wed, 27 Aug 2008 16:40:48 +0000</pubDate>
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			<item>
		<title>Ask Ron!™</title>
		<link>http://www.renotahoeama.com/2008/08/21/ron%e2%84%a2/</link>
		<comments>http://www.renotahoeama.com/2008/08/21/ron%e2%84%a2/#comments</comments>
		<pubDate>Fri, 22 Aug 2008 05:21:35 +0000</pubDate>
		<dc:creator>awalden</dc:creator>
		
		<category><![CDATA[Events]]></category>

		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://www.renotahoeama.com/?p=212</guid>
		<description><![CDATA[Using Incentives to Maximize Your Marketing Dollar

 Need to increase sales for your branded products and services?
 Want your products to stand out from the pack (or the shelf)
 Need to move stale inventory, NOW?
 Need more from your customer rewards programs?

Ron Randolph-Wall, Worldwide Chairman of Quantum Loyalty Systems, has the answers.
Join us in this [...]]]></description>
			<content:encoded><![CDATA[<p><em><strong>Using Incentives to Maximize Your Marketing Dollar</strong></em></p>
<ul>
<li> Need to increase sales for your branded products and services?</li>
<li> Want your products to stand out from the pack (or the shelf)</li>
<li> Need to move stale inventory, NOW?</li>
<li> Need more from your customer rewards programs?</li>
</ul>
<p><strong>Ron Randolph-Wall, Worldwide Chairman of Quantum Loyalty Systems, has the answers.</strong></p>
<p><a href="http://www.renotahoeama.com/wp-content/uploads/2008/08/ron.jpg"><img class="alignleft size-medium wp-image-213" style="margin: 5px; float: left;" title="ron" src="http://www.renotahoeama.com/wp-content/uploads/2008/08/ron.jpg" alt="" width="175" height="218" /></a>Join us in this fast-paced, informative session, and hear Ron Randolph-Wall discuss four decades of innovation and exceeding customer expectations through aggressive, high-value rewards programs that bolster brands and send sales skyrocketing.</p>
<p><strong>Our Speaker:</strong> Ron Randolph-Wall has been working in the promotions industry since 1967 and personally invented the world’s first co-branded credit card, the General Motors Credit Card®. His innovative ideas for helping brands leverage incentives to gain customer loyalty continue to lead the industry today.</p>
<p>Ron also created the first universally-accepted movie certificate currency, Hollywood Movie Money™, with more than 975 million movie admission certificates distributed to date in North America, South America, Europe, and Australasia. Quantum Loyalty Systems, based in Incline Village, also has relationships with every major Hollywood studio to facilitate movie-specific tie-ins for brands of every description. Learn more at <a href="http://www.quantumloyalty.com" target="_blank" onclick="javascript:pageTracker._trackPageview ('/outbound/www.quantumloyalty.com');">www.quantumloyalty.com</a>.</p>
<p><strong>Thursday, September 25th, 2008</strong><br />
Harrah’s Convention Center<br />
Networking: 11:30 AM - Noon<br />
Lunch: Noon - 1:00 PM</p>
<p><strong>Cost</strong><br />
$20 - AMA Members with RSVP<br />
$30 - Non-Members with RSVP<br />
$40 - Without RSVP (Seating is on a space-available, first-come, first-serve basis)<br />
$10 - Students with RSVP<br />
<strong><a onclick="pageTracker._trackPageview ('/outbound/events.ama.12hna.com');" href="http://events.ama.12hna.com/RSVP/">RSVP by 12pm on Tuesday, September 23rd<br />
</a></strong></p>
]]></content:encoded>
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		<item>
		<title>Social Media Gestalt: Seeing the Forest AND the Trees</title>
		<link>http://www.renotahoeama.com/2008/07/26/social-media-gestalt-seeing-the-forest-and-the-trees-2/</link>
		<comments>http://www.renotahoeama.com/2008/07/26/social-media-gestalt-seeing-the-forest-and-the-trees-2/#comments</comments>
		<pubDate>Sun, 27 Jul 2008 06:36:20 +0000</pubDate>
		<dc:creator>awalden</dc:creator>
		
		<category><![CDATA[Events]]></category>

		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://www.renotahoeama.com/?p=211</guid>
		<description><![CDATA[MySpace, LinkedIn, Podcasts, Blogs, YouTube, Web 2.0 … new stars appear in the online universe. Some fade, some fizzle and others change the landscape. Stare too long and it’s blinding.
What role should “new media” play in your marketing plan? This program provides a big picture of social media truths that help you determine which tools [...]]]></description>
			<content:encoded><![CDATA[<p>MySpace, LinkedIn, Podcasts, Blogs, YouTube, Web 2.0 … new stars appear in the online universe. Some fade, some fizzle and others change the landscape. Stare too long and it’s blinding.</p>
<p>What role should “new media” play in your marketing plan? This program provides a big picture of social media truths that help you determine which tools fit your marketing needs.</p>
<p>You’ll gain:</p>
<p>• An understanding of social media strategy and tactics.<br />
• A checklist to develop your social media expertise.<br />
• Tips on social media tools to make your work easier.<br />
• The best vantage points to see what’s coming next.</p>
<p>Our Speaker<br />
Casey DeLorme, APR, began his career as asst. press secretary to US Senator DeConcini. He’s worked with AOL, helped a top Arizona marketing agency develop its online marketing division and served as VP of Marketing for a .com business that actually turned a profit.</p>
<p>In 2002, Casey founded Getspine Communications, a firm specializing in social media/online Marketing, strategy and media relations. Casey holds a B.S. in public relations and delivers seminars and workshops around the country.</p>
<p><strong>Thursday, August 21, 2008</strong><br />
Harrah’s Convention Center<br />
Networking: 11:30 AM - Noon<br />
Lunch: Noon - 1:00 PM</p>
<p><strong>Cost</strong><br />
$20 - AMA Members with RSVP<br />
$30 - Non-Members with RSVP<br />
$40 - Without RSVP (Seating is on a space-available, first-come, first-serve basis)<br />
$10 - Students with RSVP<br />
<strong><a href="http://events.ama.12hna.com/RSVP/" onclick="pageTracker._trackPageview ('/outbound/events.ama.12hna.com');" onclick="javascript:pageTracker._trackPageview ('/outbound/events.ama.12hna.com');">RSVP by 12pm on Tuesday, August 19th</a></strong></p>
]]></content:encoded>
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		<item>
		<title>Thought Leadership Marketing</title>
		<link>http://www.renotahoeama.com/2008/07/15/social-media-gestalt-seeing-the-forest-and-the-trees/</link>
		<comments>http://www.renotahoeama.com/2008/07/15/social-media-gestalt-seeing-the-forest-and-the-trees/#comments</comments>
		<pubDate>Tue, 15 Jul 2008 14:55:23 +0000</pubDate>
		<dc:creator>awalden</dc:creator>
		
		<category><![CDATA[Events]]></category>

		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://www.renotahoeama.com/?p=190</guid>
		<description><![CDATA[Taking The High Road To Market Leadership
View the presentation here
Join your AMA friends and colleagues as Dana reviews critical “thought leadership” strategies for the modern marketing mix. From white papers, events, articles and speaking engagements to blogs, virtual events, podcasts and social networking, Dana will cover proven strategies to build greater recognition, demand and reach. [...]]]></description>
			<content:encoded><![CDATA[<p><em>Taking The High Road To Market Leadership</em></p>
<p><a href="http://www.danavan.net/renoama/ " target="_blank" onclick="javascript:pageTracker._trackPageview ('/outbound/www.danavan.net');">View the presentation here</a></p>
<p>Join your AMA friends and colleagues as Dana reviews critical “thought leadership” strategies for the modern marketing mix. From white papers, events, articles and speaking engagements to blogs, virtual events, podcasts and social networking, Dana will cover proven strategies to build greater recognition, demand and reach. Find out how to position your company as your industry’s thought leader.</p>
<p><strong>Attendees will learn:</strong><br />
•    Thought leadership marketing tactics and priorities<br />
•    Success practices of top thought leadership marketers<br />
•    How to track thought leadership marketing ROI</p>
<p><strong>Our Speaker</strong><br />
Dana VanDen Heuvel is a consultant, author, and professional speaker <a href="http://www.renotahoeama.com/wp-content/uploads/2008/07/dana.jpg"><img class="alignright size-medium wp-image-204" style="border: 0pt none; margin: 5px; float: right;" title="dana" src="http://www.renotahoeama.com/wp-content/uploads/2008/07/dana.jpg" alt="" width="127" height="107" /></a>focused on collaborating and creating breakthrough strategies that engage customers and increase sales. Prior to forming VanDen Heuvel Executives, Dana was the Director of Business Development at Pheedo, Inc., an RSS and weblog marketing-solutions provider. Dana’s ruminations on marketing can be found on his blog at <a href="http://www.danavan.net" target="_blank" onclick="javascript:pageTracker._trackPageview ('/outbound/www.danavan.net');">www.danavan.net</a>.</p>
<p><strong>Wednesday, July 23, 2008</strong><br />
Harrah’s Convention Center<br />
Networking: 11:30 AM - Noon<br />
Lunch: Noon - 1:00 PM</p>
<p><strong>Cost</strong><br />
$20 - AMA Members with RSVP<br />
$30 - Non-Members with RSVP<br />
$40 - Without RSVP (Seating is on a space-available, first-come, first-serve basis)<br />
$10 - Students with RSVP<br />
<strong><a href="http://events.ama.12hna.com/RSVP/" onclick="pageTracker._trackPageview ('/outbound/events.ama.12hna.com');" onclick="javascript:pageTracker._trackPageview ('/outbound/events.ama.12hna.com');">RSVP by 2pm on Monday, July 21st</a></strong></p>
]]></content:encoded>
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		<item>
		<title>Sales &#038; Marketing in a Web 2.0 World</title>
		<link>http://www.renotahoeama.com/2008/07/14/sales-marketing-in-a-web-20-world/</link>
		<comments>http://www.renotahoeama.com/2008/07/14/sales-marketing-in-a-web-20-world/#comments</comments>
		<pubDate>Mon, 14 Jul 2008 22:05:17 +0000</pubDate>
		<dc:creator>awalden</dc:creator>
		
		<category><![CDATA[Events]]></category>

		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://www.renotahoeama.com/?p=202</guid>
		<description><![CDATA[View the presentation here
As a marketing executive, you play a crucial role in enabling sales success! This exciting presentation will give you both the practical tips and strategic insights you need to help your sales &#38; marketing organization work faster and smarter - together.
This program demonstrates how to combine next-generation Web technologies such as web [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.danavan.net/renoama/ " target="_blank" onclick="javascript:pageTracker._trackPageview ('/outbound/www.danavan.net');">View the presentation here</a><a href="http://www.renotahoeama.com/wp-content/uploads/2008/03/ama-in-the-am-logo.jpg"><img class="alignleft size-thumbnail wp-image-162" style="border: 0pt none; margin: 5px; float: left;" title="ama-in-the-am-logo.jpg" src="http://www.renotahoeama.com/wp-content/uploads/2008/03/ama-in-the-am-logo.jpg" alt="" hspace="5" vspace="5" width="109" height="83" /></a></p>
<p>As a marketing executive, you play a crucial role in enabling sales success! This exciting presentation will give you both the practical tips and strategic insights you need to help your sales &amp; marketing organization work faster and smarter - together.</p>
<p>This program demonstrates how to combine next-generation Web technologies such as web conferencing, social networking, prospect databases and web site monitoring with innovative sales processes to dramatically improve sales results and grow your business.<br />
Attendees will learn how to:<br />
• Choose a suite of success tools for Sales &amp; Marketing 2.0<br />
• Integrate sales &amp; marketing on-line and relationship selling<br />
• Use social networks – newest concepts in online lead sourcing and nurturing</p>
<p><strong>About Our Speaker</strong><br />
<a href="http://www.renotahoeama.com/wp-content/uploads/2008/05/danavandenheuvelaboutportrait.png"><img class="alignright size-medium wp-image-185" title="danavandenheuvelaboutportrait" src="http://www.renotahoeama.com/wp-content/uploads/2008/05/danavandenheuvelaboutportrait.png" alt="Dana Van Denheuvel" width="180" height="147" /></a> Dana VanDen Heuvel is a consultant focused on creating cost-effective breakthrough digital marketing strategies that engage customers and increase sales. Prior to forming VanDen Heuvel Executives, Dana was the Director of Business Development at Pheedo, Inc., an RSS and weblog marketing solutions provider, producing successful integrated RSS marketing campaigns.<br />
Dana is a widely recognized expert on blogging, podcasting, RSS, Internet communities and interactive marketing trends and best practices and speaks regularly on these topics at industry events. Dana’s ruminations on Internet marketing and a wide range of other topics can be found on his blog at <a href="http://www.danavan.net. " target="_blank" onclick="javascript:pageTracker._trackPageview ('/outbound/www.danavan.net. ');">www.danavan.net</a>.</p>
<p><strong>Thursday, July 24, 2008</strong><br />
Harrah’s Convention Center<br />
Networking and Breakfast: 8:00 AM – 8:30AM<br />
Program: 8:30AM – 10:00AM</p>
<p><strong>Cost</strong><br />
$30 - AMA Members with RSVP<br />
$40 - Non-Members with RSVP<br />
$50 - Without RSVP (Seating is on a space-available, first-come, first-serve basis)<br />
$10 - Students with RSVP</p>
<p><strong><a href="http://events.ama.12hna.com/RSVP2/" onclick="pageTracker._trackPageview ('/outbound/events.ama.12hna.com');" target="_blank" onclick="javascript:pageTracker._trackPageview ('/outbound/events.ama.12hna.com');">RSVP by 2pm on Tuesday, July 22nd</a></strong></p>
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		<item>
		<title>Online Branding: A Panel Discussion at the Lake</title>
		<link>http://www.renotahoeama.com/2008/07/10/online-branding-a-panel-discussion-at-the-lake/</link>
		<comments>http://www.renotahoeama.com/2008/07/10/online-branding-a-panel-discussion-at-the-lake/#comments</comments>
		<pubDate>Thu, 10 Jul 2008 17:41:36 +0000</pubDate>
		<dc:creator>awalden</dc:creator>
		
		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://www.renotahoeama.com/?p=205</guid>
		<description><![CDATA[Thursday, July 17, 2008  6pm - 7pm Sierra Nevada College
999 Tahoe Blvd.
Incline Village, Nevada 89451 

More Information
View Map
Register Now

Online branding is more than designing the best possible MySpace Page. You have to resize the logo to &#8220;thumbnail dimensions&#8221; create a favicon, convert all colors over to web safe, change all instances of &#8220;dazzle&#8221; to [...]]]></description>
			<content:encoded><![CDATA[<div class="summary"><span class="date">Thursday, July 17, 2008 </span> <span class="time">6pm - 7pm</span> <span class="location"><strong>Sierra Nevada College</strong><br />
999 Tahoe Blvd.<br />
Incline Village, Nevada 89451 </span></div>
<div class="summary">
<p class="addtional"><a href="http://www.sierranevada.edu/home.php" onclick="javascript:pageTracker._trackPageview ('/outbound/www.sierranevada.edu');">More Information</a></p>
<p class="addtional"><a href="http://www.sierranevada.edu/index.php?id=210" onclick="javascript:pageTracker._trackPageview ('/outbound/www.sierranevada.edu');">View Map</a></p>
<p class="addtional"><a href="https://www.aiga.org/secure/chapter/renotahoe/content.cfm/register-for-online-branding-panel-discussion" onclick="javascript:pageTracker._trackPageview ('/outbound/www.aiga.org');">Register Now</a></p>
</div>
<div class="contents">Online branding is more than designing the best possible MySpace Page. You have to resize the logo to &#8220;thumbnail dimensions&#8221; create a favicon, convert all colors over to web safe, change all instances of &#8220;dazzle&#8221; to &#8220;shizzle&#8221;, write a really cool flash intro and you&#8217;re set. Sure that&#8217;s how it&#8217;s done&#8230;</p>
<p>To effectively translate offline brands to an online audience takes a lot more than manipulating pixels dimensions and switching everything over to a sans serif font.</p>
<p>Join us for a conversation with Rob Bynder, Stanley Hainsworth and Gene Keenan and moderated by David LaPlante, about creating effective and powerful online brands. We&#8217;ll talk about interactivity, user interface design, usability, metrics as well as proper use of web lingo such as Profile, favicon and &#8220;shizzle&#8221;.</p>
<p><strong>Cocktails and finger foods at 6pm. Discussion starts at 7pm.</strong></p>
<p><strong>Online Registration:<br />
<span style="font-weight: bold;">Members: Free</span><br />
<span style="font-weight: bold;">Students, AMA, A2N2 Members $20<br />
Other Non-Members: $30</span></strong></p>
<p><strong>At the door:<br />
<span style="font-weight: bold;">Members: Free</span><br />
</strong><strong><span style="font-weight: bold;">Students, AMA, A2N2 Members </span></strong><strong><span style="font-weight: bold;">$30<br />
Other Non-Members: $40</span></strong></p>
<hr />Panelist Bios</p>
<p><strong> Rob Bynder</strong><br />
Rob is Principal and Creative Director of Robert Bynder Design, Inc., a business and design studio based in Westlake Village, CA. Services are focused on strategy, concept, design and development for interactive media. With a career that includes more than 20 years experience, he has worked with clients that include AEG, AIGA, BMW Group DesignworksUSA, Interface, Sony Computer Entertainment America, Staples Center, and RE/MAX International.</p>
<p><strong> Stanley Hainsworth</strong><br />
Stanley grew up in a small town in Western Kentucky, right between Possum Trot and Monkey&#8217;s Eyebrow. After pursuing an acting career for some years he embarked on a new profession, spending several years at Nike as a Creative Director before moving to Denmark to join the Lego Company as their Global Creative Director. Stanley returned to the U.S. to work for Starbucks where he thought it would be fun to work for a company named after the first mate in Moby Dick. Stanley lead and oversaw all creative aspects of Starbucks Coffee Company with his team of illustrators, designers, web designers, writers and art directors. He recently left Starbucks to start his own creative company called Tether where he can pursue his love for all things hand-crafted.</p>
<p><strong> Gene Keenan</strong><br />
Gene leads the cutting edge of marketing innovation as Isobar&#8217;s VP of Mobile Services. In this role, Gene has won numerous Aegis Globe awards for his innovation and has been the recipient of industry awards including an MSNEMMY for his work on Adidas. Gene is on the board of the Mobile Marketing Association who also counts as board members these major brands: P&amp;G, VISA, AOL, CBS, ESPN, FOX, Microsoft, and every major carrier in the USA. He co-chairs the metrics committee of the Mobile Marketing Association (MMA) and guided the creation, funding, and execution of the first marketing effectiveness study on behalf of the MMA. Gene works on the Adidas, Electronic Arts, Dolby, Tivo, Amp&#8217;d, New Line Cinema, and Motorola accounts. Before joining the interactive space Gene was a professional chef who toured with the Grateful Dead for eight years and owned an organic edible flower mand herb farm.</p>
</div>
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		<item>
		<title>Reno-Tahoe Young Professionals Network launches The Pebble Project</title>
		<link>http://www.renotahoeama.com/2008/06/18/reno-tahoe-young-professionals-network-launches-the-pebble-project/</link>
		<comments>http://www.renotahoeama.com/2008/06/18/reno-tahoe-young-professionals-network-launches-the-pebble-project/#comments</comments>
		<pubDate>Wed, 18 Jun 2008 15:20:59 +0000</pubDate>
		<dc:creator>awalden</dc:creator>
		
		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://www.renotahoeama.com/?p=187</guid>
		<description><![CDATA[Young Professionals discover how to get involved in our community
The Reno-Tahoe Young Professionals Network (RTYPN) is thrilled to announce the launch of The Pebble Project, which will take place on July 2nd from 5:30 to 7:00 PM at the future Nevada Discovery Museum. The theme of the launch, which is the first of quarterly Pebble [...]]]></description>
			<content:encoded><![CDATA[<p><em>Young Professionals discover</em><em> how to get involved in our community</em></p>
<p>The Reno-Tahoe Young Professionals Network (RTYPN) is thrilled to announce the launch of The Pebble Project, which will take place on July 2nd from 5:30 to 7:00 PM at the future Nevada Discovery Museum. The theme of the launch, which is the first of quarterly Pebble Project events, will be Arts and Special Events. Thanks to a grant from Kaizen Consulting <a href="http://www.renotahoeama.com/wp-content/uploads/2008/06/ypn.gif"><img class="alignright size-medium wp-image-188" title="ypn" src="http://www.renotahoeama.com/wp-content/uploads/2008/06/ypn-300x195.gif" alt="" width="300" height="195" /></a>Services and co-sponsored by The American Red Cross of Northern Nevada, RTYPN members will learn about volunteerism and board membership and have direct access to community organizations and their leadership opportunities. Organizations expected to be present at the launch are: the American Red Cross of Northern Nevada, Artown, Reno Chamber Orchestra, Reno Philharmonic, Nevada Opera, Holland Project, AVA Ballet, National Automobile Museum, Lake Tahoe Shakespeare Festival, Make-A-Wish of Northern Nevada, Nevada Museum of Art, Reno Arts Commission, Reno Balloon Races, Sierra Arts and Youth Art Works.</p>
<p>Kaizen Consulting Services has generously provided the “Pebble” and RTYPN members will provide the “Effect” by becoming involved in leadership positions with organizations in our community. At each quarterly Pebble Project event, members can learn about board, committee and volunteer opportunities in local nonprofit and government (citizen and neighborhood advisory groups) organizations. Representatives will be there to meet, chat with and get to know members who want to become more involved.</p>
<p>No other organization in northern Nevada boasts a quest to inspire volunteerism like the RTYPN through The Pebble Project. The founders of this project hope to create a long-lasting and incredible difference in our community, which includes improving quality of life, inspiring charitable and economic growth and developing a unified community spirit across our region. As stated by Kaizen Consulting Services, “it’s about ‘being significant’ - the effect of one&#8217;s achievements are multiplied when focused on the greater good of the community!”</p>
<p>The mission of the RTYPN is to cultivate an informed and involved young professional community in the Truckee Meadows in order to retain and attract young and diverse talent. For more information on becoming a member of the RTYPN, visit <a href="http://www.renotahoeypn.com" target="_blank" onclick="javascript:pageTracker._trackPageview ('/outbound/www.renotahoeypn.com');">www.renotahoeypn.com</a>. To RSVP for the July 2nd Pebble Project launch, please email <a href="mailto:rsvp@renotahoeypn.com">RSVP@renotahoeypn.com</a>.</p>
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		<title>Marketing AAA Baseball In Reno</title>
		<link>http://www.renotahoeama.com/2008/06/03/marketing-aaa-baseball-in-reno/</link>
		<comments>http://www.renotahoeama.com/2008/06/03/marketing-aaa-baseball-in-reno/#comments</comments>
		<pubDate>Wed, 04 Jun 2008 00:30:55 +0000</pubDate>
		<dc:creator>awalden</dc:creator>
		
		<category><![CDATA[Events]]></category>

		<guid isPermaLink="false">http://www.renotahoeama.com/?p=177</guid>
		<description><![CDATA[The bases are loaded. Here comes the pitch.
It&#8217;s the biggest thing to happen to downtown Reno since Bill Harrah opened his bingo parlor. Last September, the Reno City Council inked a deal with SK Baseball and Nevada Land LLC to build a 10,000-seat AAA baseball stadium and move the Tucson Sidewinders to Northern Nevada in [...]]]></description>
			<content:encoded><![CDATA[<p><strong>The bases are loaded. Here comes the pitch.</strong><br />
It&#8217;s the biggest thing to happen to downtown Reno since Bill Harrah opened his bingo parlor. Last September, the Reno City Council inked a deal with SK Baseball and Nevada Land LLC to build a 10,000-seat AAA baseball stadium and move the Tucson Sidewinders to Northern Nevada in 2009.<br />
The new stadium will be located along the Truckee River at the historic Freight House site, right in the heart of Downtown Reno. They’re building it – but how will they draw the fans to fill those seats?<br />
In this month’s fast-paced pitch from SK Baseball, you&#8217;ll hear about:</p>
<p>* The ins and outs of a successful product launch.<br />
* Scoring a brand home run.<br />
* Hitting it out of the park with today’s fickle fans<br />
* Using promotions to load up the bases.</p>
<p><strong>Our Speaker</strong><br />
Brett McGinness heads up marketing for SK Baseball LLC, the organization bringing Triple-A baseball to <img class="alignleft alignnone size-medium wp-image-183" style="margin: 5px; float: left;" title="brettmcg2" src="http://www.renotahoeama.com/wp-content/uploads/2008/05/brettmcg2.jpg" alt="" width="110" height="136" />downtown Reno.</p>
<p>Brett spent seven years with the San Francisco Giants in consumer marketing research, sponsorship and promotions.  He planned the Giants’ 10,000th franchise victory celebration, developed single-game attendance prediction metrics and created the team’s first partial-season ticket packages.  As an intern in 2001, he served coffee to Willie Mays, and has the partially-chewed swizzle stick to prove it.</p>
<p><strong><br />
Wednesday, June 18, 2008</strong><br />
Harrah&#8217;s Convention Center<br />
Networking: 11:30 AM - Noon<br />
Lunch: Noon - 1:00 PM</p>
<p><strong>Cost</strong><br />
$20 - AMA Members with RSVP<br />
$30 - Non-Members with RSVP<br />
$40 - Without RSVP (Seating is on a space-available, first-come, first-serve basis)<br />
$10 - Students with RSVP</p>
<p><strong><a href="http://events.ama.12hna.com/RSVP/" onclick="javascript:pageTracker._trackPageview ('/outbound/events.ama.12hna.com');" onclick="javascript:pageTracker._trackPageview ('/outbound/events.ama.12hna.com');">RSVP online</a></strong><span><span style="font-family: Arial;"> by Monday, <span class="256324215-22052008">June  16 </span>at 2:00pm</span></span></p>
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		<title>Art Slaves 2008 Call for Entries</title>
		<link>http://www.renotahoeama.com/2008/06/03/art-slaves-2008-call-for-entries/</link>
		<comments>http://www.renotahoeama.com/2008/06/03/art-slaves-2008-call-for-entries/#comments</comments>
		<pubDate>Wed, 04 Jun 2008 00:25:23 +0000</pubDate>
		<dc:creator>awalden</dc:creator>
		
		<category><![CDATA[Events]]></category>

		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://www.renotahoeama.com/?p=186</guid>
		<description><![CDATA[Rise from the ashes  of the hum-drum workload and express your creativity in Art Slaves  2008.
It is an “anything  goes” kind of show — painting, sculpture, mixed medium, ceramics, photography,  music, audio/video, written word, performance art — traditional, experimental  and the unheard of.
Art Slaves Show and  Sale will be [...]]]></description>
			<content:encoded><![CDATA[<p class="lede" style="background: white none repeat scroll 0% 0%; -moz-background-clip: -moz-initial; -moz-background-origin: -moz-initial; -moz-background-inline-policy: -moz-initial; margin-bottom: 0pt; margin-left: 0in; line-height: 21.4pt; margin-right: 0in;"><span style="font-family: Arial; color: #666699; font-size: x-small;"><span style="font-size: 10pt; font-family: Arial; color: #666699;">Rise from the ashes  of the hum-drum workload and express your creativity in Art Slaves  2008.</span></span></p>
<p style="background: white none repeat scroll 0% 0%; -moz-background-clip: -moz-initial; -moz-background-origin: -moz-initial; -moz-background-inline-policy: -moz-initial; margin-bottom: 0pt; margin-left: 0in; line-height: 16.4pt; margin-right: 0in;"><a href="http://www.a2n2.com/events/artslaves.shtml" title="http://www.a2n2.com/events/artslaves.shtml" onclick="javascript:pageTracker._trackPageview ('/outbound/www.a2n2.com');"><img class="alignleft imgLeft_noBorder" style="border: 0pt none; margin: 7px; float: left;" title="http://www.a2n2.com/events/artslaves.shtml" src="http://www.a2n2.com/images/events/artslaves/ArtSlavesPoster08_300.jpg" border="0" alt="Art Slaves 2008 logo" width="300" height="464" align="left" /></a><span style="font-family: Arial; color: #666666; font-size: xx-small;"><span style="font-size: 8.5pt; font-family: Arial; color: #666666;">It is an “anything  goes” kind of show — painting, sculpture, mixed medium, ceramics, photography,  music, audio/video, written word, performance art — traditional, experimental  and the unheard of.</span></span></p>
<p style="background: white none repeat scroll 0% 0%; -moz-background-clip: -moz-initial; -moz-background-origin: -moz-initial; -moz-background-inline-policy: -moz-initial; margin-bottom: 0pt; margin-left: 0in; line-height: 16.4pt; margin-right: 0in;"><span style="font-family: Arial; color: #666666; font-size: xx-small;"><span style="font-size: 8.5pt; font-family: Arial; color: #666666;">Art Slaves Show and  Sale will be  hosted by our friends at The Montage Sales Gallery for the entire month of July  during Artown.</span></span></p>
<p style="background: white none repeat scroll 0% 0%; -moz-background-clip: -moz-initial; -moz-background-origin: -moz-initial; -moz-background-inline-policy: -moz-initial; margin-bottom: 0pt; margin-left: 0in; line-height: 16.4pt; margin-right: 0in;"><img class="imgRight_noBottom_noBorder" src="http://www.a2n2.com/images/events/artslaves/ArtownLogo_50.gif" alt="" width="50" height="69" align="right" /><strong><strong><span style="font-family: Arial; color: #666666; font-size: xx-small;"><span style="font-size: 8.5pt; font-family: Arial; color: #666666;">Deadline for  entries is June 27 and the entry fee is $25.00.</span></span></strong></strong></p>
<p style="background: white none repeat scroll 0% 0%; -moz-background-clip: -moz-initial; -moz-background-origin: -moz-initial; -moz-background-inline-policy: -moz-initial; margin-bottom: 0pt; margin-left: 0in; line-height: 16.4pt; margin-right: 0in;"><span style="font-family: Arial; color: #666666; font-size: xx-small;"><span style="font-size: 8.5pt; font-family: Arial; color: #666666;">Art Slaves is an  official Artown event.</span></span></p>
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		<title>Sales 2.0: Sales &#038; Marketing in a Web 2.0 World</title>
		<link>http://www.renotahoeama.com/2008/05/22/sales-20-sales-marketing-in-a-web-20-world/</link>
		<comments>http://www.renotahoeama.com/2008/05/22/sales-20-sales-marketing-in-a-web-20-world/#comments</comments>
		<pubDate>Thu, 22 May 2008 15:06:10 +0000</pubDate>
		<dc:creator>awalden</dc:creator>
		
		<category><![CDATA[Events]]></category>

		<guid isPermaLink="false">http://www.renotahoeama.com/?p=178</guid>
		<description><![CDATA[COMING IN JULY!
As a marketing executive, you play a crucial role in enabling sales success! Sales 2.0 will give you both the practical tips and strategic insights you need to help your sales &#38; marketing organization work faster and smarter.
What is Sales 2.0? It’s integrating the power of Web 2.0 technologies and customer-community focus with [...]]]></description>
			<content:encoded><![CDATA[<p><strong>COMING IN JULY!</strong></p>
<p>As a marketing executive, you play a crucial role in enabling sales success! Sales 2.0 will give you both the practical tips and strategic insights you need to help your sales &amp; marketing organization work faster and smarter.</p>
<p>What is Sales 2.0? It’s integrating the power of Web 2.0 technologies and customer-community focus with proven sales techniques to grow your business.</p>
<p>This program demonstrates how to combine next-generation Web technologies such as web conferencing, social networking, prospect databases and web site monitoring with innovative sales processes to dramatically improve sales results.</p>
<p>Attendees will learn how  to:</p>
<p>·         Choose a suite of success tools for Sales &amp; Marketing 2.0</p>
<p>·         Integrate sales &amp; marketing on-line and relationship selling</p>
<p>·         Use social networks – newest concepts in online lead sourcing and nurturing</p>
<p><strong>About Our Speaker</strong></p>
<p>Dana VanDen Heuvel is a consultant focused on creating cost-effective breakthrough digital marketing strategies that engage customers and increase sales. Prior to forming VanDen Heuvel Executives, Dana was the Director of Business Development at Pheedo, Inc., an RSS and weblog marketing solutions provider, producing successful integrated RSS marketing campaigns.</p>
<p>Dana is a widely recognized expert on blogging, podcasting, RSS, Internet communities and interactive marketing trends and best practices and speaks regularly on these topics at industry events. Dana’s ruminations on Internet marketing and a wide range of other topics can be found on his blog at www.danavan.net.</p>
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		<title>Join AMA as a sponsor of the Great Reno Balloon Race</title>
		<link>http://www.renotahoeama.com/2008/05/19/join-ama-as-a-sponsor-of-the-great-reno-balloon-race/</link>
		<comments>http://www.renotahoeama.com/2008/05/19/join-ama-as-a-sponsor-of-the-great-reno-balloon-race/#comments</comments>
		<pubDate>Tue, 20 May 2008 05:57:13 +0000</pubDate>
		<dc:creator>awalden</dc:creator>
		
		<category><![CDATA[Events]]></category>

		<guid isPermaLink="false">http://www.renotahoeama.com/?p=175</guid>
		<description><![CDATA[









 





AMA is a proud  sponsor of The Great Reno Balloon Race and we think you should be  too.
Sponsor The Great Reno Balloon Race &#124; September 5-7,  2008
• Entertain your valued  clients and vendors
• Show appreciation to your staff and build team
• Fly  your company banner in front of 140,000 [...]]]></description>
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<p class="MsoNormal"><a href="http://www.renoballoon.com/" title="http://www.renoballoon.com/" target="_blank" onclick="javascript:pageTracker._trackPageview ('/outbound/www.renoballoon.com');"></a><a href="http://www.renoballoon.com/" title="http://www.renoballoon.com/" target="_blank" onclick="javascript:pageTracker._trackPageview ('/outbound/www.renoballoon.com');"></a><a href="http://www.renoballoon.com/" title="http://www.renoballoon.com/" target="_blank" onclick="javascript:pageTracker._trackPageview ('/outbound/www.renoballoon.com');"></a><a href="http://www.renoballoon.com/" title="http://www.renoballoon.com/" target="_blank" onclick="javascript:pageTracker._trackPageview ('/outbound/www.renoballoon.com');"></a><a href="http://www.renoballoon.com/" title="http://www.renoballoon.com/" target="_blank" onclick="javascript:pageTracker._trackPageview ('/outbound/www.renoballoon.com');"></a><a href="http://www.renoballoon.com/" title="http://www.renoballoon.com/" target="_blank" onclick="javascript:pageTracker._trackPageview ('/outbound/www.renoballoon.com');"></a><a href="http://www.renoballoon.com/" title="http://www.renoballoon.com/" target="_blank" onclick="javascript:pageTracker._trackPageview ('/outbound/www.renoballoon.com');"></a><a href="http://www.renoballoon.com/" title="http://www.renoballoon.com/" target="_blank" onclick="javascript:pageTracker._trackPageview ('/outbound/www.renoballoon.com');"><span style="text-decoration: none" title="http://www.renoballoon.com/"><img id="_x0000_i1025" title="http://www.renoballoon.com/" src="http://origin.ih.constantcontact.com/fs048/1101197915527/img/34.jpg" border="0" alt="Great Reno Balloon Race Header" width="441" height="134" /></span></a></p>
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<p class="style1"><span class="style21"><span style="font-size: 12pt">AMA is a proud  sponsor of The Great Reno Balloon Race and we think you should be  too.</span></span></p>
<p><span class="style21"><span style="font-size: 12pt">Sponsor The Great Reno Balloon Race | September 5-7,  2008</span></span></p>
<p><span style="font-size: 10pt">• Entertain your valued  clients and vendors<br />
• Show appreciation to your staff and build team<br />
• Fly  your company banner in front of 140,000 smiling spectators<br />
• Ensure the  future of Reno’s most beloved event</span></p>
<p><strong>Major Sponsorship: $10,000 and  up</strong><br />
The highest value includes a bannered balloon with rides for three  days, private hosting area to use as you please, company logo on collateral and  advertisements, a full-page program ad, recognition as a Major sponsor of the  event and lots more&#8230;</p>
<p><strong>Silver Sponsorship: $5,000</strong><br />
<a href="http://www.renoballoon.com/pdfs/2008/silver_sponsor_post_form_08.pdf" title="http://www.renoballoon.com/pdfs/2008/silver_sponsor_post_form_08.pdf" onclick="javascript:pageTracker._trackPageview ('/outbound/www.renoballoon.com');">Click  here for sponsorship form</a><br />
This great value includes a bannered hot air  balloon with rides for three days, a 10 x 10 vendor space, a quarter-page  program ad, recognition as a Silver Sponsor and more&#8230;</p>
<p><strong>Corporate  Sponsorship: $1,625</strong><br />
<a href="http://www.renoballoon.com/pdfs/2008/corporate_sponsor_post_form_08.pdf" title="http://www.renoballoon.com/pdfs/2008/corporate_sponsor_post_form_08.pdf" onclick="javascript:pageTracker._trackPageview ('/outbound/www.renoballoon.com');">Click  here for sponsorship form</a><br />
Fly your company banner and enjoy rides on a  hot air balloon for the three days of the event.</p>
<p><strong>Family Sponsorship:  $875</strong><br />
<a href="http://www.renoballoon.com/pdfs/2008/family_sponsor_post_form_08.pdf" title="http://www.renoballoon.com/pdfs/2008/family_sponsor_post_form_08.pdf" onclick="javascript:pageTracker._trackPageview ('/outbound/www.renoballoon.com');">Click  here for sponsorship form</a><br />
Fly your family banner and enjoy rides on a hot  air balloon for the three days of the event.<br />
<img src="http://renoballoon.com/donotremove/newsletters/july2006/images/image3.jpg" alt="" width="147" height="156" align="right" /><span class="style21"><span style="font-size: 12pt">Welcome New and Returning Sponsors –  Early Registrations!</span></span><br />
<strong><span style="font-size: 10pt">Family  Sponsors:</span></strong><span style="font-size: 10pt"> Downes Family, Drummer  Family, Estrada Family, Inwood / Calderon Family, Jessup / Lynn Family, Kersey  Family, Kintop Family, McCready Family, Meadows Family, Morrison Family,  Murray/Walker Family, Robison Family, Smokey Bear – Sierra Front Wildfire  Cooperators, Brown Family, Wood Family</span></p>
<p><strong><span style="font-size: 10pt">Corporate Sponsors: </span></strong><span style="font-size: 10pt">Allied Washoe, Diamond Vault, Greater Nevada Credit  Union, John Ascuaga’s Nugget, Microflex Corporation, Naomi, Sierra Neurosurgery  Group, Silver State Spine Care, University of Phoenix – Northern Nevada Chapter,  Reno Tahoe Chapter of the American Marketing Association</span></p>
<p><strong><span style="font-size: 10pt">Logo Sponsors: </span></strong><span style="font-size: 10pt">RE/MAX Realty Professionals</span></p>
<p><img src="http://renoballoon.com/donotremove/newsletters/july2006/images/image2.jpg" alt="" width="147" height="156" align="left" /><strong><span style="font-size: 10pt">Founding Sponsors:</span></strong> <span style="font-size: 10pt">Club Cal Neva, Circus Circus Hotel Casino, Fitzgeralds  Casino Hotel, Grand Sierra Resort, IGT, Peppermill Hotel Casino, Sands Regency  Casino Hotel, University of Nevada, Reno and Muckel Anderson  CPAs.</span></p>
<p class="style1"><strong><span style="font-size: 10pt">Silver  Sponsors:</span></strong><span style="font-size: 10pt"> Del Taco, Eldorado Hotel  Casino, National Championship Air Races</span></p>
<p class="style1"><strong><span style="font-size: 10pt">Major  Sponsors:</span></strong><br />
<img id="_x0000_i1026" src="http://origin.ih.constantcontact.com/fs048/1101197915527/img/46.gif" border="0" alt="" /></p>
<p class="style1"><strong><span style="font-size: 10pt">Visit <a href="http://www.renoballoon.com/" title="http://www.renoballoon.com/" onclick="javascript:pageTracker._trackPageview ('/outbound/www.renoballoon.com');">renoballoon.com</a> to become a sponsor  today!<br />
Questions? Call 775.826.1181 or e-mail <a title="mailto:infor@renoballoon.com" href="mailto:infor@renoballoon.com">info@renoballoon.com</a></span></strong><span style="font-size: 10pt">.</span></p>
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