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	<title>Reno Tahoe Chapter of the American Marketing Association</title>
	<atom:link href="http://www.renotahoeama.com/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.renotahoeama.com</link>
	<description>A Reno-Tahoe Blog for Information, Knowledge Sharing and Development in the Marketing &#038; Business Professions</description>
	<pubDate>Fri, 27 Jun 2008 21:40:21 +0000</pubDate>
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		<title>Reno-Tahoe Young Professionals Network launches The Pebble Project</title>
		<link>http://www.renotahoeama.com/2008/06/18/reno-tahoe-young-professionals-network-launches-the-pebble-project/</link>
		<comments>http://www.renotahoeama.com/2008/06/18/reno-tahoe-young-professionals-network-launches-the-pebble-project/#comments</comments>
		<pubDate>Wed, 18 Jun 2008 15:20:59 +0000</pubDate>
		<dc:creator>awalden</dc:creator>
		
		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://www.renotahoeama.com/?p=187</guid>
		<description><![CDATA[Young Professionals discover how to get involved in our community
The Reno-Tahoe Young Professionals Network (RTYPN) is thrilled to announce the launch of The Pebble Project, which will take place on July 2nd from 5:30 to 7:00 PM at the future Nevada Discovery Museum. The theme of the launch, which is the first of quarterly Pebble [...]]]></description>
			<content:encoded><![CDATA[<p><em>Young Professionals discover</em><em> how to get involved in our community</em></p>
<p>The Reno-Tahoe Young Professionals Network (RTYPN) is thrilled to announce the launch of The Pebble Project, which will take place on July 2nd from 5:30 to 7:00 PM at the future Nevada Discovery Museum. The theme of the launch, which is the first of quarterly Pebble Project events, will be Arts and Special Events. Thanks to a grant from Kaizen Consulting <a href="http://www.renotahoeama.com/wp-content/uploads/2008/06/ypn.gif"><img class="alignright size-medium wp-image-188" title="ypn" src="http://www.renotahoeama.com/wp-content/uploads/2008/06/ypn-300x195.gif" alt="" width="300" height="195" /></a>Services and co-sponsored by The American Red Cross of Northern Nevada, RTYPN members will learn about volunteerism and board membership and have direct access to community organizations and their leadership opportunities. Organizations expected to be present at the launch are: the American Red Cross of Northern Nevada, Artown, Reno Chamber Orchestra, Reno Philharmonic, Nevada Opera, Holland Project, AVA Ballet, National Automobile Museum, Lake Tahoe Shakespeare Festival, Make-A-Wish of Northern Nevada, Nevada Museum of Art, Reno Arts Commission, Reno Balloon Races, Sierra Arts and Youth Art Works.</p>
<p>Kaizen Consulting Services has generously provided the “Pebble” and RTYPN members will provide the “Effect” by becoming involved in leadership positions with organizations in our community. At each quarterly Pebble Project event, members can learn about board, committee and volunteer opportunities in local nonprofit and government (citizen and neighborhood advisory groups) organizations. Representatives will be there to meet, chat with and get to know members who want to become more involved.</p>
<p>No other organization in northern Nevada boasts a quest to inspire volunteerism like the RTYPN through The Pebble Project. The founders of this project hope to create a long-lasting and incredible difference in our community, which includes improving quality of life, inspiring charitable and economic growth and developing a unified community spirit across our region. As stated by Kaizen Consulting Services, “it’s about ‘being significant’ - the effect of one&#8217;s achievements are multiplied when focused on the greater good of the community!”</p>
<p>The mission of the RTYPN is to cultivate an informed and involved young professional community in the Truckee Meadows in order to retain and attract young and diverse talent. For more information on becoming a member of the RTYPN, visit <a href="http://www.renotahoeypn.com" target="_blank" onclick="javascript:pageTracker._trackPageview ('/outbound/www.renotahoeypn.com');">www.renotahoeypn.com</a>. To RSVP for the July 2nd Pebble Project launch, please email <a href="mailto:rsvp@renotahoeypn.com">RSVP@renotahoeypn.com</a>.</p>
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		<title>Marketing AAA Baseball In Reno</title>
		<link>http://www.renotahoeama.com/2008/06/03/marketing-aaa-baseball-in-reno/</link>
		<comments>http://www.renotahoeama.com/2008/06/03/marketing-aaa-baseball-in-reno/#comments</comments>
		<pubDate>Wed, 04 Jun 2008 00:30:55 +0000</pubDate>
		<dc:creator>awalden</dc:creator>
		
		<category><![CDATA[Events]]></category>

		<guid isPermaLink="false">http://www.renotahoeama.com/?p=177</guid>
		<description><![CDATA[The bases are loaded. Here comes the pitch.
It&#8217;s the biggest thing to happen to downtown Reno since Bill Harrah opened his bingo parlor. Last September, the Reno City Council inked a deal with SK Baseball and Nevada Land LLC to build a 10,000-seat AAA baseball stadium and move the Tucson Sidewinders to Northern Nevada in [...]]]></description>
			<content:encoded><![CDATA[<p><strong>The bases are loaded. Here comes the pitch.</strong><br />
It&#8217;s the biggest thing to happen to downtown Reno since Bill Harrah opened his bingo parlor. Last September, the Reno City Council inked a deal with SK Baseball and Nevada Land LLC to build a 10,000-seat AAA baseball stadium and move the Tucson Sidewinders to Northern Nevada in 2009.<br />
The new stadium will be located along the Truckee River at the historic Freight House site, right in the heart of Downtown Reno. They’re building it – but how will they draw the fans to fill those seats?<br />
In this month’s fast-paced pitch from SK Baseball, you&#8217;ll hear about:</p>
<p>* The ins and outs of a successful product launch.<br />
* Scoring a brand home run.<br />
* Hitting it out of the park with today’s fickle fans<br />
* Using promotions to load up the bases.</p>
<p><strong>Our Speaker</strong><br />
Brett McGinness heads up marketing for SK Baseball LLC, the organization bringing Triple-A baseball to <img class="alignleft alignnone size-medium wp-image-183" style="margin: 5px; float: left;" title="brettmcg2" src="http://www.renotahoeama.com/wp-content/uploads/2008/05/brettmcg2.jpg" alt="" width="110" height="136" />downtown Reno.</p>
<p>Brett spent seven years with the San Francisco Giants in consumer marketing research, sponsorship and promotions.  He planned the Giants’ 10,000th franchise victory celebration, developed single-game attendance prediction metrics and created the team’s first partial-season ticket packages.  As an intern in 2001, he served coffee to Willie Mays, and has the partially-chewed swizzle stick to prove it.</p>
<p><strong><br />
Wednesday, June 18, 2008</strong><br />
Harrah&#8217;s Convention Center<br />
Networking: 11:30 AM - Noon<br />
Lunch: Noon - 1:00 PM</p>
<p><strong>Cost</strong><br />
$20 - AMA Members with RSVP<br />
$30 - Non-Members with RSVP<br />
$40 - Without RSVP (Seating is on a space-available, first-come, first-serve basis)<br />
$10 - Students with RSVP</p>
<p><strong><a href="http://events.ama.12hna.com/RSVP/" onclick="javascript:pageTracker._trackPageview ('/outbound/events.ama.12hna.com');" onclick="javascript:pageTracker._trackPageview ('/outbound/events.ama.12hna.com');">RSVP online</a></strong><span><span style="font-family: Arial;"> by Monday, <span class="256324215-22052008">June  16 </span>at 2:00pm</span></span></p>
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		<item>
		<title>Art Slaves 2008 Call for Entries</title>
		<link>http://www.renotahoeama.com/2008/06/03/art-slaves-2008-call-for-entries/</link>
		<comments>http://www.renotahoeama.com/2008/06/03/art-slaves-2008-call-for-entries/#comments</comments>
		<pubDate>Wed, 04 Jun 2008 00:25:23 +0000</pubDate>
		<dc:creator>awalden</dc:creator>
		
		<category><![CDATA[Events]]></category>

		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://www.renotahoeama.com/?p=186</guid>
		<description><![CDATA[Rise from the ashes  of the hum-drum workload and express your creativity in Art Slaves  2008.
It is an “anything  goes” kind of show — painting, sculpture, mixed medium, ceramics, photography,  music, audio/video, written word, performance art — traditional, experimental  and the unheard of.
Art Slaves Show and  Sale will be [...]]]></description>
			<content:encoded><![CDATA[<p class="lede" style="background: white none repeat scroll 0% 0%; -moz-background-clip: -moz-initial; -moz-background-origin: -moz-initial; -moz-background-inline-policy: -moz-initial; margin-bottom: 0pt; margin-left: 0in; line-height: 21.4pt; margin-right: 0in;"><span style="font-family: Arial; color: #666699; font-size: x-small;"><span style="font-size: 10pt; font-family: Arial; color: #666699;">Rise from the ashes  of the hum-drum workload and express your creativity in Art Slaves  2008.</span></span></p>
<p style="background: white none repeat scroll 0% 0%; -moz-background-clip: -moz-initial; -moz-background-origin: -moz-initial; -moz-background-inline-policy: -moz-initial; margin-bottom: 0pt; margin-left: 0in; line-height: 16.4pt; margin-right: 0in;"><a href="http://www.a2n2.com/events/artslaves.shtml" title="http://www.a2n2.com/events/artslaves.shtml" onclick="javascript:pageTracker._trackPageview ('/outbound/www.a2n2.com');"><img class="alignleft imgLeft_noBorder" style="border: 0pt none; margin: 7px; float: left;" title="http://www.a2n2.com/events/artslaves.shtml" src="http://www.a2n2.com/images/events/artslaves/ArtSlavesPoster08_300.jpg" border="0" alt="Art Slaves 2008 logo" width="300" height="464" align="left" /></a><span style="font-family: Arial; color: #666666; font-size: xx-small;"><span style="font-size: 8.5pt; font-family: Arial; color: #666666;">It is an “anything  goes” kind of show — painting, sculpture, mixed medium, ceramics, photography,  music, audio/video, written word, performance art — traditional, experimental  and the unheard of.</span></span></p>
<p style="background: white none repeat scroll 0% 0%; -moz-background-clip: -moz-initial; -moz-background-origin: -moz-initial; -moz-background-inline-policy: -moz-initial; margin-bottom: 0pt; margin-left: 0in; line-height: 16.4pt; margin-right: 0in;"><span style="font-family: Arial; color: #666666; font-size: xx-small;"><span style="font-size: 8.5pt; font-family: Arial; color: #666666;">Art Slaves Show and  Sale will be  hosted by our friends at The Montage Sales Gallery for the entire month of July  during Artown.</span></span></p>
<p style="background: white none repeat scroll 0% 0%; -moz-background-clip: -moz-initial; -moz-background-origin: -moz-initial; -moz-background-inline-policy: -moz-initial; margin-bottom: 0pt; margin-left: 0in; line-height: 16.4pt; margin-right: 0in;"><img class="imgRight_noBottom_noBorder" src="http://www.a2n2.com/images/events/artslaves/ArtownLogo_50.gif" alt="" width="50" height="69" align="right" /><strong><strong><span style="font-family: Arial; color: #666666; font-size: xx-small;"><span style="font-size: 8.5pt; font-family: Arial; color: #666666;">Deadline for  entries is June 27 and the entry fee is $25.00.</span></span></strong></strong></p>
<p style="background: white none repeat scroll 0% 0%; -moz-background-clip: -moz-initial; -moz-background-origin: -moz-initial; -moz-background-inline-policy: -moz-initial; margin-bottom: 0pt; margin-left: 0in; line-height: 16.4pt; margin-right: 0in;"><span style="font-family: Arial; color: #666666; font-size: xx-small;"><span style="font-size: 8.5pt; font-family: Arial; color: #666666;">Art Slaves is an  official Artown event.</span></span></p>
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		<title>Sales 2.0: Sales &#038; Marketing in a Web 2.0 World</title>
		<link>http://www.renotahoeama.com/2008/05/22/sales-20-sales-marketing-in-a-web-20-world/</link>
		<comments>http://www.renotahoeama.com/2008/05/22/sales-20-sales-marketing-in-a-web-20-world/#comments</comments>
		<pubDate>Thu, 22 May 2008 15:06:10 +0000</pubDate>
		<dc:creator>awalden</dc:creator>
		
		<category><![CDATA[Events]]></category>

		<guid isPermaLink="false">http://www.renotahoeama.com/?p=178</guid>
		<description><![CDATA[COMING IN JULY!
As a marketing executive, you play a crucial role in enabling sales success! Sales 2.0 will give you both the practical tips and strategic insights you need to help your sales &#38; marketing organization work faster and smarter.
What is Sales 2.0? It’s integrating the power of Web 2.0 technologies and customer-community focus with [...]]]></description>
			<content:encoded><![CDATA[<p><strong>COMING IN JULY!</strong></p>
<p>As a marketing executive, you play a crucial role in enabling sales success! Sales 2.0 will give you both the practical tips and strategic insights you need to help your sales &amp; marketing organization work faster and smarter.</p>
<p>What is Sales 2.0? It’s integrating the power of Web 2.0 technologies and customer-community focus with proven sales techniques to grow your business.</p>
<p>This program demonstrates how to combine next-generation Web technologies such as web conferencing, social networking, prospect databases and web site monitoring with innovative sales processes to dramatically improve sales results.</p>
<p>Attendees will learn how  to:</p>
<p>·         Choose a suite of success tools for Sales &amp; Marketing 2.0</p>
<p>·         Integrate sales &amp; marketing on-line and relationship selling</p>
<p>·         Use social networks – newest concepts in online lead sourcing and nurturing</p>
<p><strong>About Our Speaker</strong></p>
<p>Dana VanDen Heuvel is a consultant focused on creating cost-effective breakthrough digital marketing strategies that engage customers and increase sales. Prior to forming VanDen Heuvel Executives, Dana was the Director of Business Development at Pheedo, Inc., an RSS and weblog marketing solutions provider, producing successful integrated RSS marketing campaigns.</p>
<p>Dana is a widely recognized expert on blogging, podcasting, RSS, Internet communities and interactive marketing trends and best practices and speaks regularly on these topics at industry events. Dana’s ruminations on Internet marketing and a wide range of other topics can be found on his blog at www.danavan.net.</p>
]]></content:encoded>
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		<title>Join AMA as a sponsor of the Great Reno Balloon Race</title>
		<link>http://www.renotahoeama.com/2008/05/19/join-ama-as-a-sponsor-of-the-great-reno-balloon-race/</link>
		<comments>http://www.renotahoeama.com/2008/05/19/join-ama-as-a-sponsor-of-the-great-reno-balloon-race/#comments</comments>
		<pubDate>Tue, 20 May 2008 05:57:13 +0000</pubDate>
		<dc:creator>awalden</dc:creator>
		
		<category><![CDATA[Events]]></category>

		<guid isPermaLink="false">http://www.renotahoeama.com/?p=175</guid>
		<description><![CDATA[









 





AMA is a proud  sponsor of The Great Reno Balloon Race and we think you should be  too.
Sponsor The Great Reno Balloon Race &#124; September 5-7,  2008
• Entertain your valued  clients and vendors
• Show appreciation to your staff and build team
• Fly  your company banner in front of 140,000 [...]]]></description>
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<p class="MsoNormal"><a href="http://www.renoballoon.com/" title="http://www.renoballoon.com/" target="_blank" onclick="javascript:pageTracker._trackPageview ('/outbound/www.renoballoon.com');"></a><a href="http://www.renoballoon.com/" title="http://www.renoballoon.com/" target="_blank" onclick="javascript:pageTracker._trackPageview ('/outbound/www.renoballoon.com');"></a><a href="http://www.renoballoon.com/" title="http://www.renoballoon.com/" target="_blank" onclick="javascript:pageTracker._trackPageview ('/outbound/www.renoballoon.com');"></a><a href="http://www.renoballoon.com/" title="http://www.renoballoon.com/" target="_blank" onclick="javascript:pageTracker._trackPageview ('/outbound/www.renoballoon.com');"></a><a href="http://www.renoballoon.com/" title="http://www.renoballoon.com/" target="_blank" onclick="javascript:pageTracker._trackPageview ('/outbound/www.renoballoon.com');"></a><a href="http://www.renoballoon.com/" title="http://www.renoballoon.com/" target="_blank" onclick="javascript:pageTracker._trackPageview ('/outbound/www.renoballoon.com');"></a><a href="http://www.renoballoon.com/" title="http://www.renoballoon.com/" target="_blank" onclick="javascript:pageTracker._trackPageview ('/outbound/www.renoballoon.com');"></a><a href="http://www.renoballoon.com/" title="http://www.renoballoon.com/" target="_blank" onclick="javascript:pageTracker._trackPageview ('/outbound/www.renoballoon.com');"><span style="text-decoration: none" title="http://www.renoballoon.com/"><img id="_x0000_i1025" title="http://www.renoballoon.com/" src="http://origin.ih.constantcontact.com/fs048/1101197915527/img/34.jpg" border="0" alt="Great Reno Balloon Race Header" width="441" height="134" /></span></a></p>
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<p class="style1"><span class="style21"><span style="font-size: 12pt">AMA is a proud  sponsor of The Great Reno Balloon Race and we think you should be  too.</span></span></p>
<p><span class="style21"><span style="font-size: 12pt">Sponsor The Great Reno Balloon Race | September 5-7,  2008</span></span></p>
<p><span style="font-size: 10pt">• Entertain your valued  clients and vendors<br />
• Show appreciation to your staff and build team<br />
• Fly  your company banner in front of 140,000 smiling spectators<br />
• Ensure the  future of Reno’s most beloved event</span></p>
<p><strong>Major Sponsorship: $10,000 and  up</strong><br />
The highest value includes a bannered balloon with rides for three  days, private hosting area to use as you please, company logo on collateral and  advertisements, a full-page program ad, recognition as a Major sponsor of the  event and lots more&#8230;</p>
<p><strong>Silver Sponsorship: $5,000</strong><br />
<a href="http://www.renoballoon.com/pdfs/2008/silver_sponsor_post_form_08.pdf" title="http://www.renoballoon.com/pdfs/2008/silver_sponsor_post_form_08.pdf" onclick="javascript:pageTracker._trackPageview ('/outbound/www.renoballoon.com');">Click  here for sponsorship form</a><br />
This great value includes a bannered hot air  balloon with rides for three days, a 10 x 10 vendor space, a quarter-page  program ad, recognition as a Silver Sponsor and more&#8230;</p>
<p><strong>Corporate  Sponsorship: $1,625</strong><br />
<a href="http://www.renoballoon.com/pdfs/2008/corporate_sponsor_post_form_08.pdf" title="http://www.renoballoon.com/pdfs/2008/corporate_sponsor_post_form_08.pdf" onclick="javascript:pageTracker._trackPageview ('/outbound/www.renoballoon.com');">Click  here for sponsorship form</a><br />
Fly your company banner and enjoy rides on a  hot air balloon for the three days of the event.</p>
<p><strong>Family Sponsorship:  $875</strong><br />
<a href="http://www.renoballoon.com/pdfs/2008/family_sponsor_post_form_08.pdf" title="http://www.renoballoon.com/pdfs/2008/family_sponsor_post_form_08.pdf" onclick="javascript:pageTracker._trackPageview ('/outbound/www.renoballoon.com');">Click  here for sponsorship form</a><br />
Fly your family banner and enjoy rides on a hot  air balloon for the three days of the event.<br />
<img src="http://renoballoon.com/donotremove/newsletters/july2006/images/image3.jpg" alt="" width="147" height="156" align="right" /><span class="style21"><span style="font-size: 12pt">Welcome New and Returning Sponsors –  Early Registrations!</span></span><br />
<strong><span style="font-size: 10pt">Family  Sponsors:</span></strong><span style="font-size: 10pt"> Downes Family, Drummer  Family, Estrada Family, Inwood / Calderon Family, Jessup / Lynn Family, Kersey  Family, Kintop Family, McCready Family, Meadows Family, Morrison Family,  Murray/Walker Family, Robison Family, Smokey Bear – Sierra Front Wildfire  Cooperators, Brown Family, Wood Family</span></p>
<p><strong><span style="font-size: 10pt">Corporate Sponsors: </span></strong><span style="font-size: 10pt">Allied Washoe, Diamond Vault, Greater Nevada Credit  Union, John Ascuaga’s Nugget, Microflex Corporation, Naomi, Sierra Neurosurgery  Group, Silver State Spine Care, University of Phoenix – Northern Nevada Chapter,  Reno Tahoe Chapter of the American Marketing Association</span></p>
<p><strong><span style="font-size: 10pt">Logo Sponsors: </span></strong><span style="font-size: 10pt">RE/MAX Realty Professionals</span></p>
<p><img src="http://renoballoon.com/donotremove/newsletters/july2006/images/image2.jpg" alt="" width="147" height="156" align="left" /><strong><span style="font-size: 10pt">Founding Sponsors:</span></strong> <span style="font-size: 10pt">Club Cal Neva, Circus Circus Hotel Casino, Fitzgeralds  Casino Hotel, Grand Sierra Resort, IGT, Peppermill Hotel Casino, Sands Regency  Casino Hotel, University of Nevada, Reno and Muckel Anderson  CPAs.</span></p>
<p class="style1"><strong><span style="font-size: 10pt">Silver  Sponsors:</span></strong><span style="font-size: 10pt"> Del Taco, Eldorado Hotel  Casino, National Championship Air Races</span></p>
<p class="style1"><strong><span style="font-size: 10pt">Major  Sponsors:</span></strong><br />
<img id="_x0000_i1026" src="http://origin.ih.constantcontact.com/fs048/1101197915527/img/46.gif" border="0" alt="" /></p>
<p class="style1"><strong><span style="font-size: 10pt">Visit <a href="http://www.renoballoon.com/" title="http://www.renoballoon.com/" onclick="javascript:pageTracker._trackPageview ('/outbound/www.renoballoon.com');">renoballoon.com</a> to become a sponsor  today!<br />
Questions? Call 775.826.1181 or e-mail <a title="mailto:infor@renoballoon.com" href="mailto:infor@renoballoon.com">info@renoballoon.com</a></span></strong><span style="font-size: 10pt">.</span></p>
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		<title>Let’s face it. You’re in marketing and you’re glamorous</title>
		<link>http://www.renotahoeama.com/2008/04/28/let%e2%80%99s-face-it-you%e2%80%99re-in-marketing-and-you%e2%80%99re-glamorous/</link>
		<comments>http://www.renotahoeama.com/2008/04/28/let%e2%80%99s-face-it-you%e2%80%99re-in-marketing-and-you%e2%80%99re-glamorous/#comments</comments>
		<pubDate>Tue, 29 Apr 2008 01:19:53 +0000</pubDate>
		<dc:creator>awalden</dc:creator>
		
		<category><![CDATA[Awards]]></category>

		<guid isPermaLink="false">http://www.renotahoeama.com/2008/04/28/let%e2%80%99s-face-it-you%e2%80%99re-in-marketing-and-you%e2%80%99re-glamorous/</guid>
		<description><![CDATA[Now it’s time to celebrate the best marketing campaigns of the year. Please join us for GlamourACE:

The 2008 Reno-Tahoe AMA ACE Awards
May 15, 2008
Harrah’s Convention Center
Reception at 6 p.m. / Dinner at 7 p.m. /
Awards Program 7:30 p.m.
Members $55 / Non-members $65 /
Table of Eight $400
Attire: GlamourACE or Glamorous.
Please RSVP by 2pm Tuesday, May 13 at [...]]]></description>
			<content:encoded><![CDATA[<p>Now it’s time to<font face="Arial"><font color="#0000ff"><font size="2"><span class="377572816-25042008"> </span><span class="377572816-25042008"></span></font></font></font>celebrate the best marketing campaigns of the year. Please join us for GlamourACE:<br />
<font color="#000000" size="3"><img src="http://www.renotahoeama.com/wp-content/uploads/2008/04/ace_awards_logo1.jpg" alt="ACE Awards Logo" title="ACE Awards Logo" align="right" border="0" /></font><br />
<font face="Arial"><font color="#0000ff"><font size="2"><span class="377572816-25042008"></span></font></font></font><strong>The 2008 Reno-Tahoe AMA ACE Awards</strong><br />
May 15, 2008<br />
Harrah’s Convention Center<br />
Reception at 6 p.m. / Dinner at 7 p.m. /<br />
Awards Program 7:30 p.m.</p>
<p>Members $55 / Non-members $65 /<br />
Table of Eight $400</p>
<p><em>Attire: </em>GlamourACE or Glamorous.<br />
Please RSVP by 2pm Tuesday, May 13 at <a href="http://events.ama.12hna.com/ACE2008/" target="_blank" title="blocked::http://www.renotahoeama.com/" onclick="javascript:pageTracker._trackPageview ('/outbound/events.ama.12hna.com');">www.RenoTahoeAMA.com</a></p>
<p><a href="http://www.renotahoeama.com/2008-ace-ticket/" target="_blank" title="blocked::http://www.renotahoeama.com/"></a><img src="http://www.renotahoeama.com/wp-content/uploads/2008/04/ace_cabin_interior1.jpg" alt="ACE Awards 2008 Graphic" /></p>
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		<title>April Luncheon: Radically Transparent: Monitoring and Managing Reputations Online</title>
		<link>http://www.renotahoeama.com/2008/04/09/april-luncheon-radically-transparent-monitoring-and-managing-reputations-online/</link>
		<comments>http://www.renotahoeama.com/2008/04/09/april-luncheon-radically-transparent-monitoring-and-managing-reputations-online/#comments</comments>
		<pubDate>Wed, 09 Apr 2008 16:38:42 +0000</pubDate>
		<dc:creator>Colin Loretz</dc:creator>
		
		<category><![CDATA[Events]]></category>

		<guid isPermaLink="false">http://www.renotahoeama.com/2008/04/09/april-luncheon-radically-transparent-monitoring-and-managing-reputations-online/</guid>
		<description><![CDATA[Wednesday, April 23, 2008 - 11:30 AM - 1:00 PM
Harrah’s Reno Convention Center
RSVP online now
People Are Talking About You Online.
What are they saying? How do you find out? How do you respond?
And how can you use the conversation to your benefit?
The explosion of social media puts the power to enhance or destroy a reputation in [...]]]></description>
			<content:encoded><![CDATA[<p>Wednesday, April 23, 2008 - 11:30 AM - 1:00 PM<br />
Harrah’s Reno Convention Center<br />
<a href="http://events.ama.12hna.com/RSVP/" onclick="javascript:pageTracker._trackPageview ('/outbound/events.ama.12hna.com');">RSVP online now</a></p>
<p><strong>People Are Talking About You Online.</strong><br />
What are they saying? How do you find out? How do you respond?<br />
And how can you use the conversation to your benefit?</p>
<p>The explosion of social media puts the power to enhance or destroy a reputation in the hands of the consumer. In this compelling program, author and UNR professor, Judy Strauss unveils a blueprint for building, managing, monitoring, and repairing your online reputation.</p>
<p><img src='http://www.renotahoeama.com/wp-content/uploads/2008/04/rad_trans.jpg' alt='Radically Transparent' style = "float: right; padding: 5px;" /></p>
<p>“In this new world of instant connection and networked customers, understanding what people are saying about your company, your products, and your competitors is vital for business success. Reputations, like trust, are built over time, but can be destroyed in an instant. Follow carefully what this book says—the career you save might be your own!&#8221;<br />
—David L. Sifry, founder and Chairman, Technorati, Inc. </p>
<p><strong>Our Speaker</strong><br />
Dr. Judy Strauss is a consultant, award-winning author, and former entrepreneur who teaches e-marketing, communication, and strategy topics to MBA and undergraduate students at UNR. Her newly released book is, “<a href="http://www.radicallytransparent.com/" onclick="javascript:pageTracker._trackPageview ('/outbound/www.radicallytransparent.com');">Radically Transparent: Monitoring and Managing Reputations Online</a>.” Her other books include “E-Marketing” and “Building Effective Websites”.</p>
<p><strong>Time</strong><br />
Wednesday, April 23, 2008<br />
Networking: 11:30 AM - Noon<br />
Lunch: Noon - 1:00 PM</p>
<p><strong>Cost</strong><br />
$20 - AMA Members with RSVP<br />
$30 - Non-Members with RSVP<br />
$40 - Without RSVP (Seating is on a space-available, first-come, first-serve basis)<br />
Free - Students with RSVP</p>
<p>RSVP online by Monday, April 21 at 2:00pm</p>
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		<title>April AMA in the AM: Get Smart - Marketing in an Economic “Downturn”</title>
		<link>http://www.renotahoeama.com/2008/04/01/april-ama-in-the-am-get-smart-marketing-in-an-economic-%e2%80%9cdownturn%e2%80%9d/</link>
		<comments>http://www.renotahoeama.com/2008/04/01/april-ama-in-the-am-get-smart-marketing-in-an-economic-%e2%80%9cdownturn%e2%80%9d/#comments</comments>
		<pubDate>Tue, 01 Apr 2008 16:51:18 +0000</pubDate>
		<dc:creator>Ed Adkins</dc:creator>
		
		<category><![CDATA[Events]]></category>

		<guid isPermaLink="false">http://www.renotahoeama.com/2008/03/19/april-ama-in-the-am-get-smart-marketing-in-an-economic-%e2%80%9cdownturn%e2%80%9d/</guid>
		<description><![CDATA[With Marlene Olsen, of Olsen &#38; Associates
FRIDAY, APRIL 18, 2008 - Check in 8:00AM-8:30 - Program 8:30-10:00
Harrah’s Reno Convention Center
RSVP online now and save
No one likes the news about economic recession, slowdown and downturn - because unfortunately people buy into it, then react to it and create unnecessary momentum. It’s what is happening in the [...]]]></description>
			<content:encoded><![CDATA[<p><img align="right" src="http://www.renotahoeama.com/wp-content/uploads/2008/03/ama-in-the-am-logo.jpg" alt="AMA in the AM" />With Marlene Olsen, of Olsen &amp; Associates</p>
<p><strong>FRIDAY, APRIL 18, 2008 - Check in 8:00AM-8:30 - Program 8:30-10:00<br />
Harrah’s Reno Convention Center<br />
</strong><strong><a href="http://events.ama.12hna.com/RSVP2/" target="_blank" onclick="javascript:pageTracker._trackPageview ('/outbound/events.ama.12hna.com');">RSVP online now and save</a></strong></p>
<p>No one likes the news about economic recession, slowdown and downturn - because unfortunately people buy into it, then react to it and create unnecessary momentum. It’s what is happening in the country and our community right now. But historically, Reno and Northern Nevada have fared better than the national trends. And, if we have to deal with slower economic times, we can get smart, be clever and come out on top!</p>
<p><strong>At AMA in the AM, Marlene Olsen will present “Smart Marketing in an Economic Downturn”.</strong></p>
<p>You’ll learn how to:</p>
<ul>
<li>Create a marketing game plan for hard times</li>
<li>Get creative – and cheap</li>
<li>Market smart – and be prepared for anything</li>
</ul>
<p>Olsen, president of Olsen &amp; Associates and columnist for Northern Nevada Business Weekly, has served the community for more than 30 years, creating positive relationships for clients in the communities they serve by utilizing the most effective forms of communication. In 2005 Olsen received the Professional Achievement Award from the Alumni Association at the University of Nevada, Reno. She was also inducted into the Public Relations Society of America (PRSA) Hall of Fame in 2003.</p>
<p><strong>DATE:</strong> <strong>Friday, April 18, 2008<br />
TIME:</strong> Registration and Networking: 8AM-8:30<br />
Presentation and Breakfast: 8:30AM-10:00<br />
<strong>PLACE:</strong> Harrah’s Reno Convention Center<br />
<strong>COST: </strong><br />
$30 - AMA Members With RSVP<br />
$40 - Non-Members With RSVP<br />
$50 - At the door without RSVP - Seating is on a space-available, first-come, first-served basis, with seating at 8:30 AM<br />
$15 - Students with RSVP</p>
<p><a href="http://events.ama.12hna.com/RSVP2/" target="_blank" onclick="javascript:pageTracker._trackPageview ('/outbound/events.ama.12hna.com');">RSVP by Noon on Wednesday, April 16th</a></p>
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		<title>Call for Nominations - Marketer of the Year and the Lifetime Achievement Award</title>
		<link>http://www.renotahoeama.com/2008/03/29/call-for-nominations-marketer-of-the-year-and-the-lifetime-achievement-award/</link>
		<comments>http://www.renotahoeama.com/2008/03/29/call-for-nominations-marketer-of-the-year-and-the-lifetime-achievement-award/#comments</comments>
		<pubDate>Sun, 30 Mar 2008 01:22:35 +0000</pubDate>
		<dc:creator>Dave Archer</dc:creator>
		
		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://www.renotahoeama.com/2008/03/29/call-for-nominations-marketer-of-the-year-and-the-lifetime-achievement-award/</guid>
		<description><![CDATA[The 2008 ACE Awards Gala will be here soon, and the Reno-Tahoe American Marketing Association is seeking nominations for Marketer of the Year and the Lifetime Achievement Award. To nominate someone, please email the following information to Jessica Hensler at jessica.hensler@hmcarchitects.com 
Marketer of the Year
1. Name
2. Title
3. Organization
4. Three significant contributions to the advancement of the marketing profession 
Lifetime Achievement Award
1. Name
2. Title
3. Organization
4. A brief description of [...]]]></description>
			<content:encoded><![CDATA[<p>The 2008 ACE Awards Gala will be here soon, and the Reno-Tahoe American Marketing Association is seeking nominations for Marketer of the Year and the Lifetime Achievement Award. To nominate someone, please email the following information to Jessica Hensler at <a href="mailto:jessica.hensler@hmcarchitects.com">jessica.hensler@hmcarchitects.com</a> </p>
<p><strong>Marketer of the Year</strong><br />
1. Name<br />
2. Title<br />
3. Organization<br />
4. Three significant contributions to the advancement of the marketing profession </p>
<p><strong>Lifetime Achievement Award</strong><br />
1. Name<br />
2. Title<br />
3. Organization<br />
4. A <strong>brief</strong> description of this person’s body of work and why they deserve this award </p>
<p>Nominations are due on Friday, April 25, 2008.</p>
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		<title>glamourACE Official Entry Kit - Due Apr 18</title>
		<link>http://www.renotahoeama.com/2008/03/27/glamourace-official-entry-kit-due-apr-18/</link>
		<comments>http://www.renotahoeama.com/2008/03/27/glamourace-official-entry-kit-due-apr-18/#comments</comments>
		<pubDate>Fri, 28 Mar 2008 02:30:18 +0000</pubDate>
		<dc:creator>Dave Archer</dc:creator>
		
		<category><![CDATA[Awards]]></category>

		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://www.renotahoeama.com/2008/03/27/glamourace-official-entry-kit-due-apr-18/</guid>
		<description><![CDATA[More Details Here   &#8211;   Download the Official Entry Kit Here
]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.renotahoeama.com/glamourace-official-entry-kit/">More Details Here</a>   &#8211;   <a href="http://www.renotahoeama.com/downloads/2008_Ace_Entry_Form.pdf" clickthrough="true" label="Entry kit" target="_blank"><font color="#000000">Download the Official Entry Kit Here</font></a></p>
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