Join the AMA this month for a presentation by Brett McGinness who has served as the Director of Marketing for the Reno Aces since 2007.

Brett graduated in 2000 from the advertising sequence of the University of Nevada’s Reynolds School of Journalism. He spent seven years working for the San Francisco Giants in consumer marketing research, sponsorship, and promotions. He initiated plans to celebrate the Giants’ 10,000th franchise victory, and to create Major League Baseball’s first alternate-language game jerseys. He also developed single-game attendance prediction metrics and created the team’s first partial-season ticket packages. As an intern in 2001, he served coffee to Willie Mays, and has the partially-chewed swizzle stick to prove it.

He has overseen marketing efforts for the Aces since before a shovel even hit the dirt at Second and Evans. Since then, he has overseen the “name the team” process, the team’s marketing database, advertising design and layout, and the team website. And occasionally, he uses his college degree to dress up like a gorilla to entertain fans.

Brett created the team’s award-winning social media program, and has just launched a new social media-based fan rewards program. Learn how through an integrated marketing program which includes social media experiences, any business can better engage their followers and turn fans into customers.

Tuesday, May 15th
Atlantis Hotel Casino
Networking: 11:30 AM – Noon
Lunch: Noon – 1:00 PM
RSVP by 12pm, Monday, May 14th

Luncheon Pricing
$25 AMA, AAF Reno, PRSA Members with RSVP
$30 Non-Members with RSVP
$35 Without RSVP (Seating is on a space-available, first-come, first-serve basis)
$10 Students with RSVP

* The AMA is charged for each RSVP no show. If you cannot make it, please provide us with at least 24 hour notice or we will have to bill for being an absent RSVP’er.

By becoming a member you will have access to in person networking opportunities, white papers, research papers, webcasts, podcasts, and virtual events.

Save $50 off membership before April 29th! Use Promo Code “AMA75″ & visit the registration website.

In the era of super-communications, “making it” means making connections and putting those connections to work. Networking is much more than meeting someone and getting a business card. Networking is a vitally important skill that most people don’t take seriously enough. (In fact, most people are bad at it.) During this presentation you will learn several indispensable tools for success:

• How to develop and expand your business base of referrals
• The unwritten rules and etiquette of networking
• How to communicate effectively to make the best connections for business and personal success
• How to enjoy the process!

SPEAKER: Cheri S. Hill “Wealth Protection Diva” & CEO of Sage International, Inc., will guide us through the process of “power networking.” She has been a leading provider of financial education, business development and wealth protection strategies for two decades. She is a national speaker, best-selling author and co-host of “Having It All” with Jen & Cheri on 99.1FM Talk Radio.

Cheri is President of Entrepreneurship Nevada; Serves on the Board of Directors for The Chamber; founding member/advisory board for eWomenNetwork Reno/Tahoe Chapter; and Certified NxLeveL Instructor for the Nevada Small Business Development Center.

Tuesday, April 17th
Atlantis Hotel Casino
Networking: 11:30 AM – Noon
Lunch: Noon – 1:00 PM
RSVP by 12pm, Friday, April 13th

Luncheon Pricing
$25 AMA, AAF Reno, PRSA Members with RSVP
$30 Non-Members with RSVP
$35 Without RSVP (Seating is on a space-available, first-come, first-serve basis)
$10 Students with RSVP

* The AMA is charged for each RSVP no show. If you cannot make it, please provide us with at least 24 hour notice or we will have to bill for being an absent RSVP’er.

The team consists of 10 students who worked on the campaign outside of their regular classes and on a strictly volunteer basis. To attend the conference, the estimated cost is $8,000. Through associated student funding and various other fundraising efforts, including selling 300+ Beat UNLV headbands, they have raised $2,500 on our own, but they still have a long way to go.

To meet their goal, they need sponsorships from associations like yours. They are seeking donations to help defray the cost of travel and registration expenses for their team. Would you consider giving a donation?

Read More

Join the AMA this month for a panel discussion on tourism, economic development and its future impact on the northern Nevada economy. Meet the newest additions to three of the most influential organizations in our market—EDAWN (Economic Development Authority of Western Nevada), RSCVA (Reno-Sparks Convention & Visitors Authority) and the North Lake Tahoe Chamber, Convention and Visitors Bureau.

Christopher Baum President & CEO RSCVA	Mike Kazmierski President & CEO EDAWN	Sandy Evans Hall Executive Director & CEO N. Lake Tahoe Chamber, CVB N. Lake Tahoe Resort Association

Baum comes to us most recently from Detroit Metro Convention & Visitors Bureau, and is no stranger to the challenges of growing an economy that is highly dependent upon a single industry. Kazmierski was President & CEO of the Colorado Springs Economic Development Corporation until last year. He is credited with the attraction and expansion of more than 70 companies that created 10,000+ new jobs. Hall was Executive VP/CEO of the Chamber Resort Association in Steamboat Springs, Colorado where she oversaw an award-winning marketing campaign that grew the summer tax revenue to create a much more vital year round economy.

This will be a panel discussion, so come prepared with your toughest and most thoughtful questions for this panel of experienced, albeit “new kids on the block.”

Moderating is Pat Hambright anchor for KOLO-TV.

Tuesday, March 20th
Atlantis Hotel Casino
Networking: 11:30 AM – Noon
Lunch: Noon – 1:00 PM
RSVP by 12pm, Friday, March 16th

Luncheon Pricing
$25 AMA, AAF Reno, PRSA Members with RSVP
$30 Non-Members with RSVP
$35 Without RSVP (Seating is on a space-available, first-come, first-serve basis)
$10 Students with RSVP

* The AMA is charged for each RSVP no show. If you cannot make it, please provide us with at least 24 hour notice or we will have to bill for being an absent RSVP’er.

How on earth did this crazy idea come to reality? Larry DeVincenzi was the man in charge of branding and marketing the entirely new concept from its genesis to the grand opening. Find out how it was done on a small budget and very short timeline.

Be ready to have your questions answered about the future of this key downtown development.

Our Speaker: Larry DeVincenzi is a creative marketing director with more than 25 years of leadership experience in both mature and high growth companies. Larry has created successful brand platforms and projects for Fortune 500 and internationally recognized companies such as Caesars Palace, CommRow, Cox Communications, Discovery Channel, ESPN, Grand Sierra Resort, NBC Sports, The Montage, Microsoft Licensing, MGM Grand Hotel, Porsche Cars North America, Southwest Airlines and the Universities of Nevada in both Reno and Las Vegas.

Larry has been recognized with over 75 national, regional and local awards for professional excellence including numerous Addy’s, Telly’s and Communication Arts design awards.

Tuesday, January 17
Atlantis Hotel Casino
Networking: 11:30 AM – Noon
Lunch: Noon – 1:00 PM
RSVP by 12pm, Friday, January 13th

Luncheon Pricing
$25 AMA, A2N2, PRSA Members with RSVP
$30 Non-Members with RSVP
$35 Without RSVP (Seating is on a space-available, first-come, first-serve basis)
$10 Students with RSVP

* The AMA is charged for each RSVP no show. If you cannot make it, please provide us with at least 24 hour notice or we will have to bill for being an absent RSVP’er. 

A handful of Northern Nevada’s premier organizations are teaming up to help a local nonprofit organization, Think Kindness, with their proceeds.

Throughout the evening, prizes will be raffled off including:

• A Kindle
• Exclusive products from the international brand Skagen
• Tickets to the Knitting Factory
• Wine packages
• And much, much more

“This event is the one chance for professionals to mingle with every advertising, design, marketing, printing and PR professional in town. And it’s a great way to celebrate the holiday season,” said Connie Weber, president of the AMA.

Friday, December 9
Location: Cargo at Comm Row
Time: 5pm to 8pm

Mingle Bells Pricing
Price of admission includes two drink tickets and heavy appetizers.

$35 – Members RSVP *
$40 – Non-Members with RSVP
$45 – Without RSVP
* AMA, A2N2, PRSA, AIGA, Ad2Reno, and SGN Members

Our Speaker: Jon Killoran is the Chief Executive Officer of the Reno Tahoe Winter Games Coalition, with the mission to bring a future Olympic Winter Games back to Reno/Tahoe. Jon has served in this position since February 2009, working with public and private sector leaders from Nevada and California to position our region as a premiere sports destination and bid favorite to host the Games. Before joining the Olympic effort, Jon spent 21-years in Reno’s television news industry. He earned several awards for his work as a sports broadcaster before being promoted to a similarly distinguished stint as news director for KRNV News 4.

Tuesday, November 15
Atlantis Hotel Casino
Networking: 11:30 AM – Noon
Lunch: Noon – 1:00 PM
RSVP by 12pm, Friday, November 11th

Luncheon Pricing
$25 – AMA, A2N2, PRSA Members with RSVP
$30 – Non-Members with RSVP
$35 – Without RSVP (Seating is on a space-available, first-come, first-serve basis)
$10 – Students with RSVP

Our Speaker
Ron Strauss is an innovative thinker in marketing and branding. Hundreds of CEO’s have benefited from his insights into how to rediscover the power of their corporate and product/service brands. Ron led the marketing campaigns for:

• Siemens
• Schlumberger
• Land O’ Lakes
• Mobil

which won CLIO, One Show, and AMY awards. Ron co-authored the highly acclaimed book Value Creation: The Power of Brand Equity.

He also authored “Leading CEOs and Boards to a Greater Understanding of Brand Equity” in the inaugural issue of Chief Marketing Officer Journal.

A Cornell University alumnus,  he created the American Marketing Association’s two-day training seminars “Brand Measurement – Its Purpose, Potential and New Approaches” and “Online Branding: What Does Great Performance Look Like?”

Tuesday, October 11
Atlantis Hotel Casino
Networking: 11:30 AM – Noon
Lunch: Noon – 1:00 PM
RSVP by 12pm, Friday, October 7th