Staying outside the recycle bin.

It’s been said that marketing is 1% inspiration, 29% perspiration, 70% plagiarism. If Shakespeare were writing today, he’d probably be in trouble for all his borrowed plots and characters. But – trademarks, copyrights, plagiarism, oh my. What can get us into trouble and how can we stay safe while maintaining our creative edge?

And what about the intellectual property that’s a vital asset to any business? Securing rights to your company’s name, logo, images, trade secrets and trademarks is as important as protecting any other valuable business asset. Join us and hear what you need to know before ‘recycling’.

• Finding out if it belongs to someone else.
• Giving credit where credit is due, when and how.
• If it sounds like a duck, is it?
• When in doubt, what to do?

Our Speaker: Bonnie Drinkwater is a high energy, and yes, entertaining attorney who is well known in Reno for her down to earth, practical legal services. She practices in the areas of corporate, employment, and intellectual property law, and her firm prides itself in its straight-forward communication. A native Nevadan, Bonnie holds dual degrees in Finance and International Management from Georgetown University in Washington, D.C. and a law degree from the University of Notre Dame. She was admitted into the Nevada Bar in 1994.

Wednesday, June 16, 2010
Atlantis Hotel Casino
Networking: 11:30 AM – Noon
Lunch: Noon – 1:00 PM
RSVP by 12pm, Monday, June 14

Luncheon Pricing
$25 – AMA, A2N2, PRSA Members with RSVP
$30 – Non-Members with RSVP
$35 – Without RSVP (Seating is on a space-available, first-come, first-serve basis)
$10 – Students with RSVP

Say you’re a marketing department of one, tasked with writing, designing, and telling your customers everything about your company’s products and services, from print to web to social media. Where do you start? According to branding agency owner David Branby, “Work from the brand forward. If your brand is in the right place, everything else becomes easy.”

Find out how branding agencies help companies of all sizes to create compelling names and powerful brand identities—and how you can use tips and techniques from the pros to create your own. Award-winning writer and creative director David Branby will show how it’s the size of your ideas, not the size of your wallet that counts.

Our Speaker: In the past year, David Branby’s firm has successfully re-branded Dickson Realty, Crisis Call Center, H+K Architects and Dinter Engineering. David is an imaginative writer and visual thinker with 23 years of strategic marketing experience and a penchant for brand development. He established his branding and web design agency, David Branby Advertising, Inc., in 2003. David is the recipient of a Clio® Award, a Silver Microphone Award for radio advertising and more than 100 ADDY awards.

Wednesday, May 19, 2010
Atlantis Hotel Casino
Networking: 11:30 AM – Noon
Lunch: Noon – 1:00 PM
RSVP by 12pm, Monday, May 17

Luncheon Pricing
$25 – AMA, A2N2, PRSA Members with RSVP
$30 – Non-Members with RSVP
$35 – Without RSVP (Seating is on a space-available, first-come, first-serve basis)
$10 – Students with RSVP

The content people create about your brand matters more than content you create about yourself.

Consumers trust eachother more than they trust your brand, and social media, through Yelp, Twitter, Blogs, Facebook, and more gives them easy access to their trusted network. Social media is a core component that drives brand perception and your marketing plan should reflect that. But you can’t just launch a one-off message and hope for success. Your entire brand needs to become social in order to create something interactive, something remarkable that translates into success.

Rob Gaedtke and Mike Henderson present their insights into creating social brands and reaching customers on their terms on the web through social brand building, content marketing, and an ecosystem approach to web marketing.

Our Speakers:

Rob Gaedtke heads up OTO | travel, One to One interactive’s travel and tourism practice group that provides complete one-to-one digital marketing solutions for today’s travel brands. Here he manages a team of creative, technical, and strategic professionals building online ecosystems and dynamic websites supported and grown through email campaigns, social media tactics, online and broadcast video as well as paid and non paid search.

Since 2005, Mike Henderson has delivered strategic and creative social media marketing campaigns and content including strategic social media planning, copywriting for web, email and print; video production; photography; coordinated multimedia campaigns and account management and sales.

Wednesday, April 21, 2010
Atlantis Hotel Casino
Networking: 11:30 AM – Noon
Lunch: Noon – 1:00 PM
RSVP by 12pm, Monday, April 19

Luncheon Pricing
$25 – AMA, A2N2, PRSA Members with RSVP
$30 – Non-Members with RSVP
$35 – Without RSVP (Seating is on a space-available, first-come, first-serve basis)
$10 – Students with RSVP